Marketing dashboard software has the power to transform how agencies manage multiple clients. Centralize data, deliver automated reports, and track performance metrics across campaigns to gain actionable insights that make your clients' marketing objectives a reality.
Choosing marketing dashboard software sounds simple until you actually start looking. One tool promises “real-time insights,” another claims to “unify all your data,” and suddenly you’re buried in demos, spreadsheets, and half-built dashboards that no one wants to log into.
But with the right dashboard in place, everything changes. Reporting takes minutes instead of hours. Clients finally understand the numbers. And your team can stop chasing data and start making smarter, faster decisions.
We’ve put together a list of the leading marketing dashboard tools agencies rely on in 2026, cutting through the noise to see which ones actually deliver on ease of use, integrations, customization, and value. No generic BI hype. Just an honest look at what works (and what doesn’t) for real agency workflows.
Agencies require efficient tools to enable clients to make data-informed decisions at scale. If you’re outgrowing Looker Studio and need an alternative, there are several top options to explore.
Explore the features, pricing, and the pros and cons of 18 top marketing analytics tools for 2025. See how each platform fits into your agency’s tech stack and helps you make smarter, faster decisions.
Jul 15, 2025
Shortlist: The marketing dashboard software roundup
Most marketing dashboards weren’t built for agencies. They promise a streamlined reporting process and clear insights, but at what cost?Â
Below, you’ll find a side-by-side breakdown of features, use cases, and pricing to help you confidently choose the marketing dashboard software that fits your agency and scales as you grow.
AgencyAnalytics: The only marketing analytics dashboard purpose-built for agencies.
Looker Studio: Free and flexible, perfect for Google data but requires manual setup for agency use.
HubSpot: CRM-centric dashboards that unify marketing and sales data, great for inbound campaigns.
Tableau: Powerful data visualizations and deep analytics, best for complex datasets but requires expertise.
Power BI: Strong Microsoft integration and customizable dashboards, ideal for teams in the Microsoft ecosystem.
Mixpanel: Event and behavior-focused analytics, perfect for product insights but limited for full marketing reporting.
Zoho Analytics: Affordable and flexible BI dashboards, a budget-friendly choice that isn’t agency-specific.
What is marketing dashboard software?
On any given day, you might be running reports for five different clients, each with different goals, each on a different platform. By the time you gather all the data, compile it, and make it client-ready, half the day is gone, along with a considerable portion of your patience.Â
But it doesn't have to be this way. Marketing dashboard software helps transform that chaos into clarity. You can create custom client marketing dashboards for each business, deliver automated marketing reports, and even generateroll-up reports and dashboards for agency-wide insights that let you see the full picture across all your data sources in a single centralized platform.
No more toggling between tabs or skipping lunch to organize manual spreadsheets. Reclaim your time (and your sanity) while presenting metrics in a way clients will actually understand and appreciate.
A quick glance at important trends and key custom metrics is the most important aspect for our client users. We create a summary dashboard for each client to give an accurate glimpse into overall brand health in just a few seconds.
Create a custom, white labeled digital marketing dashboard in just a few clicks! Pull data from more than 85 marketing platforms and grant clients access 24/7. It’s all free for 14 days with your AgencyAnalytics trial.
Non-negotiable features of marketing dashboard tools
When evaluating software for your agency, there are a few must-have features that separate a useful tool from a headache:
Ease of building client dashboards: It shouldn't take you hours of manual setup to turn out a client marketing dashboard. Pre-built marketing dashboard templates and drag-and-drop editors streamline the process.
Automated reporting: Look for tools that can pull data and use it to generate automated marketing reports so your team can focus on data analysis and taking action that aligns with business value.
Integration capabilities: From SEO tools and Google Ads to CRM systems, analytics dashboard software should pull all key metrics into a single view.
Custom metrics and visualization: Every client is different, so as much as you want to automate the process, it's important to stay flexible. Choose tools that let you customize dashboards and create specialized views that highlight the key performance indicators (KPIs) that matter.
Don’t overwhelm the client by adding too many metrics and widgets into each dashboard. We find that the simpler, the more likely the client is to use and understand the information.
Amanda Caven, Digital Marketing Strategist,Vivid Image
Agency-wide insights:Roll-up reports and dashboards let you track overall performance across campaigns, clients, or departments. Perfect for spotting trends and data-driven decision making.
White label and client sharing: You should be able to create interactive dashboards that look like your agency’s, not the software provider’s, while still being easy for clients to navigate.
1. AgencyAnalytics: Best for agency-focused marketing dashboards
AgencyAnalytics is the only marketing dashboard software built specifically for marketing agencies. It offers streamlined reporting, white label dashboards, automated delivery, and client transparency without the heavy BI setup. It’s designed to replace manual reporting withcustom marketing dashboards that scale across clients, teams, and channels. As anall-in-one marketing analytics dashboard tool, it centralizes performance data into clear, client-friendly views.
Instead of stitching together tools or building dashboards from scratch, agencies use AgencyAnalytics to deliverdigital analytics dashboards for marketers that span SEO, PPC, content, social, and web analytics, providing a practical overview for both internal teams and stakeholders who want clarity without complexity.
Top features:
Purpose-built agency dashboard with client-centric views and reporting
85+ native integrations across SEO, PPC, social, web analytics, CRM, and call tracking
White label reporting and portals to strengthen agency branding
2. Looker Studio: Best for free Google-centric dashboards
Looker Studio (formerly Google Data Studio) is a cloud-based dashboard builder that enables customizable data visualization, ideal for agencies with strong Google-centric data sources. It’s best for teams comfortable with manual setup and technical configuration.
Top features:
Free dashboard creator with familiar drag-and-drop interface
Native Google integrations (Google Analytics, Google Ads, Google Search Console, YouTube, and other Google tools)
3. HubSpot: Best for integrated CRM and marketing analytics
HubSpot offers CRM-centric dashboards bundled with marketing and sales analytics. It’s ideal for agencies offering inbound campaigns and client performance reporting across lifecycle metrics. It’s strong for unified customer performance visibility but not a specialized dashboard builder alone.
Campaign performance with attribution and lead lifecycle views
Built-in automation and analytics tools
Unified contact and funnel views
Integration with major ad platforms and email systems
Pricing: Starts at $20/month with professional-level features starting at $890
4. Tableau: Best for deep data visualization
Tableau is a leading business intelligence and visualization platform for agencies with complex datasets. While it excels at deep analytics and interactive dashboards, it requires more BI expertise and setup time.
Top features:
Advanced interactive visualizations
Connects to hundreds of data points
Real-time dashboards with live data updates
Drill-down and analytic workflows
Strong collaboration and sharing tools
Scalable for any industry, with enterprise-grade oversight
Pricing: Starts at $15 per user/month
5. Power BI: Best for Microsoft-centric data environments
Microsoft Power BI blends strong visualization with Microsoft 365 ecosystem integration. It’s ideal for agencies already using Excel, Azure, Teams, or Azure Synapse. While versatile, it’s more of a general BI tool rather than agency-focused.
Top features:
Advanced data modeling with DAX
Rich visualization options
Seamless Microsoft product integration
Real-time dashboards and alerts
Embedded analytics and security compliance
Scalable from small teams to enterprise
Pricing: Starts at $14 per user/month
6. Mixpanel: Best for product and user behavior analytics
Mixpanel focuses on product and user engagement analytics with event-based tracking. It’s great for agencies that need deep behavioral insights and conversion optimization dashboards, but not primarily built for multi-channel marketing reporting alone.
Top features:
Event-based analytics with segmentation
Funnel and retention analysis
Unlimited saved reports
Cohort tracking and behavioral insights
Metric libraries and custom event tracking
API and workspace flexibility
Pricing: Free plan includesup to 1M monthly events, 20K session replays, unlimited reports, and cohort tracking; additional events cost $0.28 per 1,000 (volume discounts available).
7. Zoho Analytics: Best for cross-platform data integration
Zoho Analytics is a flexible, drag-and-drop BI platform that supports broad integrations and customizable dashboards, suitable for agencies that need affordable self-service analytics across CRM and marketing data.
Expensive; can be complex for standalone dashboard use
Starter/Free CRM; Professional ~$890/month; Enterprise custom
Tableau
Deep visual analytics and large datasets
Steep learning curve; setup time-intensive
Viewer $15/user/month; Explorer $42/user/month; Creator $75/user/month
Power BI
Teams in Microsoft ecosystem
General BI tool, not tailored to marketing
From $14/user/monthÂ
Mixpanel
Product and user behavior analytics
Limited for full marketing reporting
Free up to ~1M events/month
Zoho Analytics
Budget-friendly BI with customizable dashboards
Not agency-specific; less polished than purpose-built tools
Free plan starts at $25/month
How to choose the right marketing dashboard tool
Stumped as you start the search? Take the following steps to find the best solution for your agency.
Define what success looks like for your agency: Are you focused on client transparency, reporting efficiency, or high-level agency insights? Knowing your priority will narrow your options immediately.
Check integration breadth: Make sure the tool connects to the platforms your clients actually use–SEO, PPC, social, CRM, email marketing. You don’t want to have to use spreadsheets to fill gaps.
Evaluate setup and automation: Look for tools that let you build client dashboards quickly and generate automated marketing reports. Less manual work = more time for strategy.
Consider scalability: Can the dashboard grow with your agency? The right reporting tool makes it easy to track performance across dozens–or hundreds–of clients and marketing channels without getting lost in data.
Test client usability: A dashboard is only useful if clients understand it. Check for clear visualizations, branded reporting, and easy access. If your clients need a manual walkthrough every time, it’s not doing its job.
Factor in cost vs. value: Look beyond the sticker price–if it saves your team hours (and headaches) every week, it’s worth every penny.
Agency tip: Learn how to build custom marketing dashboards that give content the credit it deserves. Ourcontent marketing analytics dashboard guide will help you figure out how to track which blogs, videos, and social posts are converting, and which are just taking up space.
One dashboard to track it all
At the end of the day, your clients don’t care about endless charts, they care about actionable insights and marketing performance metrics that actually move the needle, whether that’s revenue generated, leads booked, or people walking through the door. The last thing you want is a marketing tool that makes it more complicated.
Digital marketing dashboard software is a time-saver, a storytelling engine, and a client-facing asset all rolled into one, helping you keep it simple and communicate key marketing metrics.
The best tools offer a quick setup, pre-built templates, ready-to-go analytics dashboards, automated client reporting, and a clear view across all marketing campaigns in just a few clicks, so you spend less time crunching numbers and more time driving results.
Take your agency workflows from chaos to clarity.Start your free 14-day trial and see why agencies rely on AgencyAnalytics to track campaign performance and sharpen their marketing strategies.Â
Written by
Anya Leibovitch
Anya Leibovitch is a B2B SaaS content marketing specialist. She partners with tech companies to design and execute their content marketing strategy. A writer first and foremost, she harnesses the power of storytelling to build and strengthen relationships between companies and the clients they serve.
