Layne Sparks
Operations & Project Manager of KWD

Prior to bringing their reporting into AgencyAnalytics, KWD had tried several different options including Semrush and manual reporting. Given their client volume, these alternatives proved to be much more costly and didn't provide all the reporting functionalities and ease-of-use they were looking for. 

After moving all their reporting to AgencyAnalytics, Layne found that not only was it more cost-effective, but their clients were also happier. Specifically, the data visualization inside their dashboards and reports was much more intuitive and easy to understand for their non-technical clients.

KWD uses both live dashboards that their clients have access to 24/7, as well as automated reports that are sent out periodically. Additionally, as an SEO-focused agency, they make extensive use of the rank tranking tool to deliver immediate value to their existing clients.

By automating their client reporting workflow, Layne and his team stay on top of any technical site issues that may arise for their clients.

They also use the SEO dashboard template to quickly onboard new clients and set up their reporting in minutes. Layne estimates a significant monthly time saving with this approach; traditionally, each client report required 20-30 minutes to complete. Considering their portfolio of over 150 clients, the time investment was substantial. With the adoption of AgencyAnalytics, Layne approximates a monthly time saving of at least 50 hours, potentially even exceeding this figure.