Prior to AgencyAnalytics, our reporting was much more manual—we would have to collect data from various sources, put it into an Excel sheet, and send it to clients. Now our reporting is almost entirely automated, not to mention much more professional looking.
The Client
Founded in 2011, KWD is a New Zealand-based web design and SEO Auckland agency. Over the past 10+ years, they've worked with thousands of clients and are currently delivering over 150 marketing reports to clients each month. They work with clients in various industries including local businesses, app startups, and many more.
The Challenge
Prior to bringing their reporting into AgencyAnalytics, KWD had tried several different options including Semrush and manual reporting. Given their client volume, these alternatives proved to be much more costly and didn't provide all the reporting functionalities and ease-of-use they were looking for.
When we were still using manual reporting, aside from the time it took the main issue was the lack of scalability. The main reason we switched from manual reporting to AgencyAnalytics automated reporting was to increase our ability to scale as an agency.
The Solution
After moving all their reporting to AgencyAnalytics, Layne found that not only was it more cost-effective, but their clients were also happier. Specifically, the data visualization inside their dashboards and reports was much more intuitive and easy to understand for their non-technical clients.
KWD uses both live dashboards that their clients have access to 24/7, as well as automated reports that are sent out periodically. Additionally, as an SEO-focused agency, they make extensive use of the rank tranking tool to deliver immediate value to their existing clients.
Our whole sales team has access to AgencyAnalytics, and whenever they are speaking to a prospect, they’re able to quickly create a campaign, demonstrate immediate value, and land more clients for the agency.
The Result
By automating their client reporting workflow, Layne and his team stay on top of any technical site issues that may arise for their clients.
They also use the SEO dashboard template to quickly onboard new clients and set up their reporting in minutes. Layne estimates a significant monthly time saving with this approach; traditionally, each client report required 20-30 minutes to complete. Considering their portfolio of over 150 clients, the time investment was substantial. With the adoption of AgencyAnalytics, Layne approximates a monthly time saving of at least 50 hours, potentially even exceeding this figure.
We’re saving at least 50+ hours each month with automated reporting, although it’s probably much higher. This year we’re looking to grow our agency to 250+ clients, and we wouldn’t be able to do that without having a scalable solution like AgencyAnalytics.
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