What metrics should agencies track in an ActiveCampaign report?

In an ActiveCampaign report, agencies track engagement and list health metrics that are essential for campaign optimization. Focus on Subscriber Count, Unsubscribes, Unique Opens, Unique Clicks, Replies, Shares, and List Growth trends. These metrics are built into the ActiveCampaign dashboard to help agencies evaluate how audiences respond and adjust strategy accordingly.

Can you automate ActiveCampaign reporting for clients?

Yes, agencies automate ActiveCampaign reporting using scheduled report delivery, templated layouts, and up-to-date data syncs. This cuts out tedious manual work and ensures clients receive timely campaign insights with minimal effort.

How do agencies white label ActiveCampaign reports?

Agencies white label ActiveCampaign reports by adding agency logos, brand colors, and custom layouts into both dashboards and reports. Whether clients access live dashboards or receive branded PDFs, every touchpoint reflects consistent, professional agency branding.

How do you create a custom ActiveCampaign report?

To create a custom ActiveCampaign report, agencies use dashboard templates or build from scratch using drag-and-drop widgets. Select core metrics like Unique Opens, Clicks, Unsubscribes, and list growth. Customize visualizations, add goals, and include annotations that tie insights to client objectives, allowing for meaningful discussion of campaign results.

How do agencies report on ActiveCampaign metrics across multiple clients?

Agencies report on ActiveCampaign metrics across multiple clients by replicating custom dashboards for each account and building roll-up views. Teams monitor key metrics within each client’s dashboard, while roll-up reporting offers a consolidated view across the agency’s email marketing campaigns.

IntegrationsActiveCampaign

Custom ActiveCampaign Reporting Tool

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Show clients the full story of their email campaigns with the ActiveCampaign reporting tool. Make it easy to track engagement, measure conversions, and keep them updated on success.

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Bring ActiveCampaign data into focus

Transform complex metrics into clear, client-friendly reports that reveal what’s working and where to improve.

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Subscriber Count

Track total subscribers and unsubscribers for each email campaign

List Overview

View an overview of each email list with total subscriber count and related KPIs

Monitor Engagement

Highlight email engagement like replies, shares, unique opens and clicks

Branded Reports

Add your logo to the email marketing dashboard and reports

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Send Beautiful Reports to Clients Every Month

Automate ActiveCampaign Reporting

No more unwieldy spreadsheets or pixelated screenshots! Impress clients and save time with our beautiful email marketing reports. Use custom reports to save on labor each month and win back billable hours. Enhance your branding with our professionally designed report layouts.

At-A-Glance Engagement Metrics

Monitor Email Campaign Performance

Quickly visualize engagement metrics for each email campaign in a single dashboard screen. View metrics like clicks, shares and open rate in an at-a-glance format. Use these insights to pinpoint your top performing campaigns and continue to refine your email marketing strategy.

Subscriber Metric Overview

Track Email List Analytics

Stay up-to-date on overall subscriber activity for each email list. View the total number of subscribers across all lists or dive deeper into each one individually. Monitor the number of unsubscribes, opens, and clicks both historically, and in real-time as those metrics are generated.

Give Clients their Own Login

Share Live Dashboards With Clients

Live data, on-demand, is the gold standard for most clients. But giving clients access to your production ActiveCampaign account often leads to information overload and a laundry list of questions. Save time and prevent the "back and forth" by giving clients their own custom ActiveCampaign dashboard with just the right amount of data. Easily set user permissions to control exactly what's shared.

Create a fully white labeled dashboard and report when you add your own branding and logo. Present the tool to clients as if it were built in-house. In a few clicks, create a well-designed cover page to each report. Save time during the report creation process and ensure clients recognize your brand at every touchpoint.

Add Your Agency's Branding

Use the drag-and-drop builder to quickly create dashboards or custom reports that reflect your client's preferences. Rearrange any reports section, integrate metrics from 85+ platforms, and present easy-to-understand insights. Demonstrate your agency's professionalism and capabilities, all with one reporting tool.

Explore the Drag and Drop Editor

Take custom reports up a few notches. Use the goal tracking and annotations features to set clear benchmarks, visualize progress, and explain exactly what the data is saying. Contextualize client wins and demonstrate tangible outcomes. Whether it's increasing the number of email recipients or boosting newsletter shares, show exactly how campaigns are performing.

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Merge metrics from 85+ marketing channels to deliver a unified view of your clients’ performance. This powerful tool is an all-in-one, centralized reporting hub, eliminating the need for excessive manual work. Schedule reports in advance and do a cross-campaign comparison. Found this helpful? There's so much more to explore in AgencyAnalytics.

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No more wasted billable hours or spreadsheet errors. Streamline your agency's reporting by automatically consolidating essential marketing metrics from over 85 sources into one comprehensive platform. Spend less time on manual data entry and more on what truly matters—delivering exceptional campaigns for your clients. Every second counts, so use AgencyAnalytics to increase both productivity and client satisfaction.

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FAQs About ActiveCampaign Reporting for Marketing Agencies

Looking to simplify email campaign analysis and prove ROI with clear, branded reports? These answers walk through the key ActiveCampaign metrics to monitor, how to automate and brand reports, build tailored dashboards, and scale across multiple clients.

In an ActiveCampaign report, agencies track engagement and list health metrics that are essential for campaign optimization. Focus on Subscriber Count, Unsubscribes, Unique Opens, Unique Clicks, Replies, Shares, and List Growth trends. These metrics are built into the ActiveCampaign dashboard to help agencies evaluate how audiences respond and adjust strategy accordingly.
Yes, agencies automate ActiveCampaign reporting using scheduled report delivery, templated layouts, and up-to-date data syncs. This cuts out tedious manual work and ensures clients receive timely campaign insights with minimal effort.
Agencies white label ActiveCampaign reports by adding agency logos, brand colors, and custom layouts into both dashboards and reports. Whether clients access live dashboards or receive branded PDFs, every touchpoint reflects consistent, professional agency branding.
To create a custom ActiveCampaign report, agencies use dashboard templates or build from scratch using drag-and-drop widgets. Select core metrics like Unique Opens, Clicks, Unsubscribes, and list growth. Customize visualizations, add goals, and include annotations that tie insights to client objectives, allowing for meaningful discussion of campaign results.
Agencies report on ActiveCampaign metrics across multiple clients by replicating custom dashboards for each account and building roll-up views. Teams monitor key metrics within each client’s dashboard, while roll-up reporting offers a consolidated view across the agency’s email marketing campaigns.