LinkedIn Dashboard for Performance Tracking and Client Reporting
Custom LinkedIn Dashboards as Unique as Your Agency
Customizable LinkedIn Dashboard to Track What Drives Results
Highlight the metrics that tell your client’s story, including post engagement, follower growth, and conversion trends. Customize widgets, white label dashboards, and highlight the KPIs that matter most to your clients—all in an intuitive, easy-to-analyze format.
Provide clients with a live, up-to-date view of their LinkedIn marketing performance while streamlining internal analysis. Eliminate manual updates with live data, freeing your team to focus on strategy instead of data collection.
Custom LinkedIn Dashboards as Unique as Your Agency
Broaden Your Reach
Instantly Access All Your Clients’ LinkedIn Data
Streamline your workflow and sharpen your strategies with 85+ marketing platform integrations at your fingertips. Gain a clear advantage by making rapid, informed decisions and developing innovative campaigns that drive client success. Gain time, reduce complexity, and deliver standout results by pulling all your clients’ data from the LinkedIn data integration alongside key metrics from dozens of other marketing platforms into one report.
Streamline Your Strategy
Monitor All of Your Clients at a Glance
Build custom dashboards to manage multiple clients’ key metrics from one place. Reduce time spent toggling between reports and quickly assess and adjust strategies across clients. Simplify your workflow, enhance responsiveness, and showcase your agency’s proactive management.
Tailor Your Insights
Provide Granular Insights With Custom Metrics
Leverage the power of over 85 integrations to create custom metrics that capture the nuances of your client’s performance. Deliver in-depth, precise reporting to meet specific client needs while enhancing strategic decision-making. Elevate your reporting and distinguish your agency as a data-driven leader.
Customize Your Brand
White Label Your LinkedIn Dashboards
Elevate your agency’s brand by white labeling LinkedIn dashboards. Present analytics in your own style, reinforcing your agency’s identity with each client interaction. This customization builds brand consistency and enhances client trust, showcasing your agency as a polished and professional partner.
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Report Smarter. Not Harder.
Streamline Reporting and Focus On What Matters
LinkedIn dashboards simplify client reporting and campaign analysis, freeing marketing agencies to focus on what truly matters: crafting effective campaigns and strengthening client relationships.
Customize and replicate LinkedIn dashboards with ease, accelerating client onboarding. Use the time saved on reporting and data visualization to expand your agency’s reach and capabilities.
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8 Sections To Include in a LinkedIn Dashboard
By focusing on the most relevant data points, your customizable LinkedIn dashboard transforms complex insights into actionable strategies, making it easier to refine your agency’s approach, achieve strategic objectives, and impress clients.
The followers metric reflects the number of professionals who stay updated with a client’s LinkedIn page, signaling trust and interest in the brand.
Including the followers count on a digital marketing dashboard provides agencies with valuable insights into the growth and reach of a client’s LinkedIn account. This metric acts as a direct indicator of brand credibility and audience engagement over time. Agencies leverage this data to showcase the expanding network to clients and its potential impact on business goals.
Monitoring follower trends helps adjust content strategy and marketing tactics to engage the existing audience and boost follower growth. This straightforward measure makes it easier for agencies to demonstrate the value they add through effective social media marketing.
Organic followers discover and follow a LinkedIn company page through non-paid means, typically due to the quality of content, word of mouth, or natural network growth. Paid followers, on the other hand, result from targeted advertising campaigns on LinkedIn.
Tracking both types of new followers on a LinkedIn profile dashboard provides agencies with actionable insights into which content strategy and advertising tactics are most effective. This distinction helps agencies fine-tune their approach, ensuring resources are allocated to strategies that yield the best ROI.
For example, if organic growth lags behind paid, it might signal the need for a content revamp. Conversely, strong organic growth indicates resonant content that engages the target audience. Including these insights in a LinkedIn dashboard helps demonstrate how strategic adjustments have enhanced their overall LinkedIn page performance and helped them effectively connect with more decision-makers and potential customers.
Net followers on LinkedIn represent the actual growth of your client’s audience. They are calculated by subtracting the number of unfollows from the total number of new followers over a given period.
Monitoring net followers highlights the balance between gaining new followers and maintaining current ones, which is essential for refining content and engagement strategies. Agencies use these figures to demonstrate to clients the real impact of their efforts, aligning LinkedIn activities with broader business goals.
Accurate measurement of net followers ensures agencies showcase growth beyond superficial follower counts, enabling more targeted and effective campaign adjustments.
Impressions measure the total number of times LinkedIn posts appear on users’ feeds, regardless of whether they click or interact with the content.
Impressions are foundational for understanding how extensively a client’s content circulates on social media platforms. They indicate the potential audience each post can influence, which is critical to engagement metrics.
By analyzing impressions for your client’s LinkedIn profiles alongside other important metrics, such as click-through rates, agencies gain valuable insights into the effectiveness of their content strategy. This information helps them optimize their marketing strategy by adjusting the timing, format, and substance of LinkedIn posts.
Additionally, post impressions data help evaluate the impact of paid versus organic content, helping to refine budget allocation for sponsored posts. Agencies use this data to ensure that every piece of content effectively enhances brand presence and engagement on LinkedIn and other social media platforms.
Build automated LinkedIn analytics dashboards that deliver results
Save time and impress clients with a powerful, results-driven dashboard template. Access the free LinkedIn analytics dashboard template today!
8 Sections To Include in a LinkedIn Dashboard (2)
Clicks on LinkedIn are a direct indicator of engagement. They show how often users have interacted with posts by clicking on content, links, or company profiles.
Clicks are among the most important metrics for marketing agencies to track on a LinkedIn profile dashboard. They provide clear evidence of how well content resonates with the audience. Monitoring clicks helps agencies refine their marketing strategy, ensuring that LinkedIn posts are optimized for maximum interaction.
Agencies use these insights to adjust content strategies, targeting specific job functions, follower demographics, or interests revealed through search appearances and search results. Detailed content analytics enable agencies to identify trends and determine which types of posts generate the most engagement, such as comments and shares, and which are most effective at driving traffic to the client’s premium account or main website.
Social actions on LinkedIn encompass all user interactions with content, including likes, comments, and shares, which helps determine how actively users respond to LinkedIn feed posts.
Tracking Social Actions with beautiful graphs like bar charts provides agencies with detailed insights into how content stimulates engagement within the network. This analysis helps refine the content strategy by identifying which types of posts encourage the most interaction and are most effective in maintaining viewer interest.
Agencies use this data to adjust their marketing strategies to boost engagement metrics further and increase overall visibility and influence on social media platforms.
Understanding social actions also assists in tailoring content to better suit the target audience’s preferences and behaviors, ensuring that every post maximizes potential engagement and contributes to the client’s broader marketing goals.
LinkedIn demographics and firmographics provide detailed insights into a company’s followers, including job function, company size, and geographical location.
Demographics allow agencies to understand who engages with their clients’ content and who has the most influential followers. By examining follower demographics, agencies fine-tune their content strategy to better align with the interests and needs of key audience segments. This targeted approach helps optimize post engagement, ensuring content resonates with the right people.
Additionally, demographic insights assist in crafting more personalized marketing messages that appeal directly to decision-makers within specific industries or regions. Agencies use these demographics to ensure their clients’ content strategies on social media platforms are relevant and strategically positioned to attract and retain a valuable audience.
Adding goal tracking to a LinkedIn dashboard shows how well client campaigns meet their targets. This feature gives a clear picture of campaign performance, helping agencies show their value and make necessary adjustments to achieve better results.
Setting relevant KPI goals is crucial for marketing agencies to accurately measure the success of their client campaigns on platforms like LinkedIn. Here are three best practices for crafting effective KPI goals:
Align goals with client business objectives to ensure social media KPIs directly support broader company aims.
Regularly review and adjust goals to respond to market conditions and campaign performance.
Use historical data and industry benchmarks to set realistic targets that challenge and motivate the team while remaining achievable.
FAQs About Custom LinkedIn Dashboards
Still have questions about how to create and use custom LinkedIn Dashboards? Don’t worry, we’ve got you covered.
An AgencyAnalytics dashboard is the view your client opens whenever they want the current picture, and a report is the version that goes out, fixed to a period and scheduled. Any dashboard can be added to a report as a section, so you’re never building the thing twice. The LinkedIn report template covers the same data in the scheduled format.
An AgencyAnalytics dashboard opens on the most recent data stored for that client’s connected accounts, with the date range and comparison period you set. Every integration also ships a prebuilt dashboard of its own, which is the quickest way to see what a new connection is pulling in.
The template comes with an AgencyAnalytics subscription. There’s one plan at $25 per client a month and it covers every feature. The 14-day free trial requires no credit card, so build the template and see it working before you pay anything.
AgencyAnalytics connects to LinkedIn with a professional page and a Super Admin role. Full steps are in the LinkedIn connection guide.
Yes. One AgencyAnalytics report holds sections from every integration connected to that client, so paid, organic, email, and call data land in the same place. If you want the view across several clients at once, that’s a roll-up report.
Yes. AgencyAnalytics white labels the whole thing: your logo replaces ours on the login screen and on every report cover and header, your icon becomes the favicon in the client’s browser tab, and your colors apply to dashboards and widgets. Reports can be served from your own domain, and it’s a one-time setup.
Yes. AgencyAnalytics takes anything you keep in a Google Sheet straight onto a dashboard or report, and custom widgets cover the rest as a stat or a simple text or image block. You can also request an integration; agency votes decide what gets built next.
Yes. An AgencyAnalytics report or dashboard shared as a link opens read-only with no sign-in. Put it on a schedule if they’d rather it just turned up, or give them a portal login if they like to dig into the numbers themselves. Client and staff users are unlimited, so it costs nothing either way.
Usually not. Ask your client to add you as a user on their own accounts with the access AgencyAnalytics needs, then connect under your own login. If they’d rather hang onto their passwords, set them up as a Client User and they connect everything themselves.
Yes. Put a KPI target on the metric and AgencyAnalytics posts to your in-app notification inbox when the target is met, or when the number moves far enough to be worth a look. Set it on one client or across the whole account.
Yes. When an integration disconnects, AgencyAnalytics notifies every user with access to that client, in their in-app inbox. Same whether the authorization lapsed or someone changed permissions at the client’s end, so you hear about it before they do.
