Digital Marketing Dashboard for Live Campaign Tracking and Client Reporting
Digital Marketing Dashboards as Unique as Your Agency
Customizable Digital Marketing Dashboard for Smarter Performance Insights
Tracking digital performance across dozens of platforms shouldn’t slow you down. With a white label dashboard, connect data from 85+ tools and turn it into one easy-to-navigate dashboard.
Highlight conversion rates, ad spend, organic traffic, and campaign engagement with widgets customized to your client’s priorities. Whether you’re monitoring a Facebook campaign or reviewing SEO progress, everything’s live, branded, and ready to share.
Stop jumping between platforms and start delivering insights your clients understand and appreciate.
Easily Report on All Your Client’s Digital Marketing Data
Custom Digital Marketing Dashboards as Unique as Your Agency
Key Performance Indicators at a Glance
Include KPIs Across All Your Clients’ Marketing Channels
As a digital marketing agency, your success hinges on your ability to access, analyze, and act upon the wealth of data generated across numerous platforms.
A digital marketing dashboard transforms the data collection processes, providing a central hub that integrates all of your clients’ data sources, including Google Analytics, built-in SEO tools, social media platforms, email marketing software, PPC campaigns, and much more.
Drag & Drop Dashboard Builder
Customize Your Marketing Dashboards Your Way
Building custom marketing dashboards doesn’t need to take all day. Start with one of the pre-built templates and use the intuitive drag-and-drop report builder to customize exactly which metrics your clients will see. Easily turn these custom marketing dashboards into emailable marketing reports in minutes.
Take Control of Your Agency’s Branding
White Labeled Digital Marketing Dashboards
TIE YOUR RESULTS TO YOUR AGENCY’S BRAND
Take control of your branding with fully white-labeled dashboards that match your agency’s brand. Upload your agency logo, add your brand’s color palette, and more. With AgencyAnalytics, you have everything you need to call these digital marketing dashboards your own.
TAKE YOUR AGENCY BRANDING EVEN FURTHER
On the Agency plan and higher, create multiple white label profiles that showcase different logos and color schemes for different client-facing dashboards. For a complete white-labeled experience, host your digital marketing dashboards on your own custom domain and send reports from your agency’s email address.
Manage Your Entire Digital Marketing Agency
Client & Staff Management
GIVE CLIENTS THEIR OWN LOGIN
Provide each client with their own login to a real-time digital marketing dashboard they can access at any time. With granular user permissions, you’re in complete control over exactly which metrics each client sees.
STREAMLINE YOUR STAFF WORKFLOWS
Save time and scale your agency by streamlining your staff’s workflows. Assign staff members to clients and create one-off or recurring tasks for each campaign. AgencyAnalytics gives you everything you need to put your client dashboards and reporting on autopilot.
Dashboard & Report Templates
Create Custom Marketing Dashboards & Reports in Minutes
Get your client metric monitoring up and running right away with dozens of prebuilt dashboards and report templates. Plus, each of our 85+ marketing integrations comes with its own pre-built metrics dashboard, giving your agency plenty of options to build a comprehensive reporting platform for your clients.
Automated Reports
Put Your Reporting on Autopilot
Use your digital marketing dashboard as a starting point to effortlessly build and schedule automated marketing reports your clients will actually look forward to reading.
Sign up for your free trial now!
No credit card required. No setup hassle. Just instant access to automated reporting, custom dashboards, and multi-channel insights.
Highlight Key Metrics With a Customizable Digital Marketing Dashboard Template
Automatically include Google Analytics data to highlight the most crucial key performance indicators, or add additional widgets to include the data your clients want to see. The web analytics dashboard section provides a clear, concise overview, you reinforce your agency’s efforts, spotlighting the tangible impact of your strategies through robust website analytics. Your clients’ successes and the value your agency brings will be impossible to ignore.
The AgencyAnalytics digital marketing dashboard tool uses advanced data visualization tools to put critical SEO indicators at the forefront. Watch as website traffic trends and SEO performance metrics come to life in your client-facing SEO analytics dashboard, offering a compelling demonstration of your agency’s impact.
Go beyond your typical SEO dashboard or content marketing dashboard and provide clear data and striking visualizations that reinforce the positive contribution your SEO efforts have made on your client’s bottom line.
Seamlessly integrate email marketing analytics by including crucial email performance KPIs that showcase the impact of your agency’s email marketing strategies. Vividly illustrate the effectiveness of client campaigns, reinforcing your agency’s pivotal role in driving results. The power of email marketing has never been clearer.
Underline the effectiveness of your agency’s online marketing campaigns. This digital marketing dashboard puts a spotlight on the most crucial social media metrics by automatically integrating social media analytics. Leverage the customizable dashboard template to effortlessly analyze data and present a compelling narrative of your agency’s impact.
A cornerstone feature of an online marketing dashboard, this section highlights your clients’ most critical PPC key performance indicators, such as conversion rate, cost per conversion, and top keywords. Getting a concise overview of PPC campaign performance provides clients with immediate insight into the effectiveness and return on investment of their advertising spend.
Regardless of the type of marketing campaign you’re running for your clients, one of the most important KPIs that marketing analytics dashboards should include is the number of goal completions, also known as conversions. Once you set what’s considered a conversion in Google Analytics, this data will automatically be pulled into your dynamic dashboard. This can include anything from a customer filling out a form, purchasing a product, and more.
As with any kind of marketing campaign—whether online or offline—it’s absolutely essential you track how much revenue your agency is driving. Our digital marketing dashboard template gives you a quick look at how much money each client campaign is earning, which you can then include in your marketing reports.
Tracking the number of people visiting a client’s website - and its growth over time - tells you how well several key components of the campaign are performing. For starters, this KPI can indicate how compelling your client’s offer is. It can also indicate whether or not you’re targeting the correct channels to drive maximum growth. Finally, the number of sessions a client’s website receives can also show how effective your ads’ call to action (CTA) is.
Build custom digital marketing dashboards that deliver results
Save time and impress clients with a powerful, results-driven dashboard template. Access the free digital marketing dashboard template today!
While similar, the conversion rate KPI is a little different than the goal completion KPI. Instead of tracking the number of customers converting, conversion rate gives you a look at how many people are converting compared to the total number of people visiting your client’s website. This metric is measured in the form of a percentage and is calculated as the number of conversions divided by the number of total web sessions.
An essential facet to search engine optimization (SEO) is acquiring backlinks or links from other websites that lead back to your client’s website. These are also called inlinks or inbound links. The best digital marketing dashboard allows you to easily report on the links you’ve built throughout your SEO campaign.
Email marketing is an essential part of your lead generation efforts and digital marketing campaigns. Building a healthy email list has a variety of long-term benefits for your client, especially when it comes to connecting with new and existing customers. In fact, you’re much more likely to get higher click-through and conversion rates with email campaigns over other avenues like social media. If your customer wants to build a robust email list, tracking the number of new email subscribers with powerful digital marketing dashboard tools is essential.
After building up your client’s initial email list, you’ll want to track how many of those subscribers are actually opening the marketing emails that you send. Whether you are sending on-off emails or a marketing automation nurture stream, these numbers inform the current state and provide insights for future improvements.
This is a long-term metric to track, especially since email subscribers often open fewer emails as time goes on. If you see a decline in the number of emails opened over time, you might have a problem. Perhaps you’re sending too many emails over a short amount of time. More likely than not, your emails aren’t interesting or engaging enough for your email subscribers. A decline in this metric provides you a unique opportunity to re-engage with your clients’ customers.
When it comes to social media, there’s power in the number of followers you have. A higher follower count can mean your client’s brand is growing in popularity. It can also mean your marketing campaigns are helping drive more people to your client’s brand.
Different social media platforms gather different audiences, so you’ll want to track how many followers you have on each. The digital marketing dashboard tracks how many followers you have on each platform so you can know where to focus next.
Pay-per-click (PPC) cost measures how much money you’re spending across all of your PPC campaigns. The digital marketing dashboard template compiles all of the data between ad networks, including Google Ads, Facebook Ads, LinkedIn Ads, and more. Throughout your PPC campaign, a dedicated dashboard helps to ensure you’re staying within your budget to accurately report what you’re spending on PPC ads to your clients.
If you’re running a PPC campaign within your overall digital marketing campaign, the number of PPC conversions you get is a quick indication of the campaign’s success. A higher number of conversions means more people are clicking on your ads and buying your client’s products, while a lower number means the opposite.
However, there’s more to glean from PPC conversions than you might think, especially when compared to other marketing KPIs. For example, you might be getting a high number of PPC conversions, but you might not be reaching as many potential customers as you could. Or, maybe you’re getting a low number of conversions, meaning your ads aren’t as effective as they could be. Whatever you learn from this number, you communicate more clearly with your clients when you have a clearer look at this metric.
FAQs About Custom Digital Marketing Dashboards
Still have questions about how to create and use custom Digital Marketing Dashboards? Don’t worry, we’ve got you covered.
An AgencyAnalytics dashboard is the view your client opens whenever they want the current picture, and a report is the version that goes out, fixed to a period and scheduled. Any dashboard can be added to a report as a section, so you’re never building the thing twice. The digital marketing report template covers the same data in the scheduled format.
An AgencyAnalytics dashboard opens on the most recent data stored for that client’s connected accounts, with the date range and comparison period you set. Every integration also ships a prebuilt dashboard of its own, which is the quickest way to see what a new connection is pulling in.
The template comes with an AgencyAnalytics subscription. There’s one plan at $25 per client a month and it covers every feature. The 14-day free trial requires no credit card, so build the template and see it working before you pay anything.
Yes. One AgencyAnalytics report holds sections from every integration connected to that client, so paid, organic, email, and call data land in the same place. If you want the view across several clients at once, that’s a roll-up report.
Yes. AgencyAnalytics white labels the whole thing: your logo replaces ours on the login screen and on every report cover and header, your icon becomes the favicon in the client’s browser tab, and your colors apply to dashboards and widgets. Reports can be served from your own domain, and it’s a one-time setup.
Yes. AgencyAnalytics takes anything you keep in a Google Sheet straight onto a dashboard or report, and custom widgets cover the rest as a stat or a simple text or image block. You can also request an integration; agency votes decide what gets built next.
Yes. An AgencyAnalytics report or dashboard shared as a link opens read-only with no sign-in. Put it on a schedule if they’d rather it just turned up, or give them a portal login if they like to dig into the numbers themselves. Client and staff users are unlimited, so it costs nothing either way.
Usually not. Ask your client to add you as a user on their own accounts with the access AgencyAnalytics needs, then connect under your own login. If they’d rather hang onto their passwords, set them up as a Client User and they connect everything themselves.
Yes. Put a KPI target on the metric and AgencyAnalytics posts to your in-app notification inbox when the target is met, or when the number moves far enough to be worth a look. Set it on one client or across the whole account.
Yes. When an integration disconnects, AgencyAnalytics notifies every user with access to that client, in their in-app inbox. Same whether the authorization lapsed or someone changed permissions at the client’s end, so you hear about it before they do.
