Faryal Khan
How To Create Transparent Link Building Campaigns for Long-term Success
Transparency in link building campaigns is crucial, given the prevalence of unethical practices. Here’s how to keep high link building standards while helping clients meet their goals.
How To Use a Social Media Tracker to Improve Reach and Engagement
Improve your social media marketing campaigns with a social media tracker. Learn how to track social media metrics like reach, impressions, and engagement to measure the impact of your campaigns and get ahead of the competition.
The Rise and Success of Hispanic Marketing Agencies in America
Given the rapid growth of the US Hispanic population, it’s no surprise that Hispanic marketing agencies have emerged to meet market needs. Here’s exactly how they succeed at multicultural marketing and effectively reach Hispanic consumers.
Preventing Misleading Data Visualization to Safeguard Your Reputation
Misleading data visualizations can potentially distort your clients’ marketing performance and hurt your agency’s reputation. Learn about the different types of misleading data visualizations and how to avoid them.
How To Create a Metrics Dashboard for Clients
A marketing metrics dashboard is the only way to track real-time data-driven insights, keep clients in the loop, and save time along the way. In this article, we’ll show you exactly how to create an effective one.
Looker Studio Alternatives for Former GDS Customers
Agencies need efficient tools to help clients make data-informed decisions at scale. So if you’re outgrowing Looker Studio and need another option, there are several top Google Data Studio alternatives to explore.
Using Media Mix Modeling to Showcase the Impact of Your Campaigns
Media Mix Modeling is a powerful tool to help your clients optimize their advertising budgets and uncover historical trends. Here’s how to use it to identify their top-performing marketing campaigns and maximize sales potential.
How To Use the Pyramid Principle To Improve Client Acquisition & Reduce Churn
When working with clients, it’s important to communicate effectively and showcase your agency’s value. This article explains how to use the Pyramid Principle to get key messages across, improve client acquisition, and reduce churn.
