Faryal Khan
Faryal Khan is a multidisciplinary creative with 10+ years of experience in marketing and communications. Drawing on her background in statistics and psychology, she fuses storytelling with data to craft narratives that both inform and inspire.
Articles by Faryal Khan
How to Craft an Executive Summary for Clients (+ Templates)
Even if you’ve created a comprehensive marketing report, not all clients will read it. It may seem like an added step, but we’ll show you how to craft a straight-to-the-point executive summary that provides tremendous value to your clients.
How Facebook ODAX Goals Impact Your Clients
Back in 2021, Facebook announced a redesign of its advertising suite to an Outcome-Driven Ad Experience (ODAX). Wondering how this change will affect your clients and existing Facebook ads? Here’s everything you need to know about ODAX.
Customer Journey Mapping – A Complete Guide To Creating Customer Journey Maps
Is your client trying to understand their customers better? Give them an extra edge by customer journey mapping. This visual outline is explicitly created for each agency client and shows what customers experience at every touchpoint with the brand.
Facebook Ad Image Best Practices: A Go-To Guide
Creating ads for your clients is one of the most crucial parts of any Facebook marketing campaign. The images and text you use for your clients’ ads can make or break their audience engagement and ROI.



