Faryal Khan
Preventing Misleading Data Visualization to Safeguard Your Reputation
Misleading data visualizations can potentially distort your clients’ marketing performance and hurt your agency’s reputation. Learn about the different types of misleading data visualizations and how to avoid them.
How To Create a Metrics Dashboard for Clients
A marketing metrics dashboard is the only way to track real-time data-driven insights, keep clients in the loop, and save time along the way. In this article, we’ll show you exactly how to create an effective one.
Using Media Mix Modeling to Showcase the Impact of Your Campaigns
Media Mix Modeling is a powerful tool to help your clients optimize their advertising budgets and uncover historical trends. Here’s how to use it to identify their top-performing marketing campaigns and maximize sales potential.
How To Use the Pyramid Principle To Improve Client Acquisition & Reduce Churn
When working with clients, it’s important to communicate effectively and showcase your agency’s value. This article explains how to use the Pyramid Principle to get key messages across, improve client acquisition, and reduce churn.
SEO Pricing Tips: How Much To Charge for Local SEO
Determining how much to charge for local SEO requires a strategic approach to showcase value to clients. This guide provides insights on pricing your agency’s local SEO services effectively, ensuring you set rates that reflect the value delivered.
The Pros and Cons of Long-term Client Contracts
In this article, we’ll discuss the advantages and disadvantages of long-term client contracts so that you can make an informed decision about what’s best for your agency and for your client.
Google Display & Video 360: The Ins and Outs You Should Know
Google Display & Video 360 is a feature-rich, all-in-one platform for agencies to manage their online advertising campaigns across display, video, audio, and more. Here’s what you should know.
How a Thriving Side Hustle Turned into a Full-Fledged SEO Agency
Since starting Floodlight SEO in 2005, Jens Rhoades has helped hundreds of small and medium businesses covet the top spots on search engines and maintain favorable brand reputations. Read more about how his thriving side hustle turned into a full-fledged SEO agency.