Sep 14, 2026
How to report AI search visibility to clients: 4 metrics that matter
Learn about four AI search visibility metrics worth reporting to clients, and how to build the inputs behind them.
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Oct 7, 2026
Organic traffic is dropping. Here’s how to talk to your client about AI search
Organic traffic is slipping, and clients want answers. Here’s how reporting AI search visibility keeps the account.
Jul 15, 2026
Marketing attribution is broken in 2026. What does that mean for agencies?
Four attribution challenges landed within four points of each other in the 2026 Marketing Agency Benchmarks Report. Here’s why no single tracking fix closes the gap, and what that means for client retention.
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Jul 4, 202610 critical Google Local Services Ads metrics
Google Local Services Ads (aka GLSA or simply LSA) are all about putting customers in touch with local businesses. Google touts Local Services Ads as a better way for businesses to generate relevant, high-quality leads with more conversions than your typical pay-per-click (PPC) ad campaign.
Jul 2, 2026How to use analytics to support data storytelling
Learn the art of data storytelling and how to tell a powerful story with data you already have accumulated for clients.
Jun 29, 2026Pinterest analytics: Top 8 Pinterest metrics & KPIs to track
Learn about the top marketing metrics to track for your clients. Use these insights to optimize their Pinterest strategy and drive more website traffic.
Jun 23, 2026Instagram analytics: Best metrics, tools & analysis tips
Track Instagram performance using native tools and dashboards. Learn how to use Instagram analytics to boost engagement and improve social media strategy.
Jun 9, 2026How to use a local rank tracker to drive client growth
Manually reporting on your local business client’s SEO is time-consuming. Using a local rank tracker tool makes the entire process efficient as you scale your business.
May 26, 20268 real estate metrics to monitor performance
Explore essential real estate marketing metrics to track success, optimize strategies, and boost property sales. Learn about key insights like ROI, conversions, and more.
May 19, 2026What is first-party data? A guide to first-party data strategies
What is first-party data? Learn about first-party, second-party, and third-party data, why it’s important, and what you need to know about how to use each type for client marketing efforts.
May 16, 202631 essential HubSpot metrics to track for clients
How does your agency decide which HubSpot metrics to report on when there are so many to choose from? We’ll outline the most important marketing metrics to keep tabs on.
May 11, 2026Web analytics reports: Types, metrics, examples & templates for agencies
Learn about the 7 most important web analytics reports, which metrics to track, and how agencies build faster, client-ready reports with templates and examples.