31 essential HubSpot metrics to track for clients
Table of Contents
7,000+ agencies have ditched manual reports. You can too.
Free 14-Day TrialKeeping on top of a client's inbound marketing is no small job, especially for a scaling agency. Once the social and email campaigns are live, your client wants to see tangible results and ROI. That is usually why HubSpot is in the stack in the first place.
HubSpot's data capabilities are broad, covering everything from traffic analytics to engagement metrics. Which creates the familiar agency problem:
“Where do I even start? There are so many HubSpot metrics to choose from!”
Picture this. You just launched an educational video series on cosmetic dental procedures for a client, and their phone has been ringing off the hook for porcelain veneer consults. To keep the momentum going and increase web traffic, they have added a 'Porcelain Veneers 101' blog series with a 'Book a Consultation Now' call-to-action at the end.
Now that client has several goals running at once, from racking up website views to contact form submissions, and they want to understand the data-driven insights behind the results. Log into the account, open the 'Marketing' and 'Sales' tabs, and it is easy to get lost in the maze. If you are lost, imagine what your client is experiencing.
Whether your agency is just starting with HubSpot or checking that you are on the right track, this article covers the metrics worth reporting, how to pick them for each client, and how to build the reports that carry them.
Key takeaways
Agree your client's strategic goals first, then choose HubSpot metrics that tie directly to them, so no report is padded with vanity metrics.
HubSpot organizes data into categories such as contacts, companies, deals, email, content, forms, and web traffic, and each one answers a different question about the campaign.
The 31 metrics below cover six areas: inbound marketing, email, website performance, sales, customer service and support, and customer success.
Some metrics belong in the client report, others are only useful for campaign optimization, and knowing the difference keeps reports readable.
Custom reports and attribution reporting connect marketing activity to revenue, which is the evidence clients act on.
What HubSpot analytics tracks
HubSpot Analytics records how customers interact with your client's brand and how well the marketing behind those interactions is working. It tracks every touchpoint in the customer journey and turns that raw activity into something you can report on, which is what makes it useful for spotting trends and deciding what to change next.
The range of metrics is wide, and each one answers a specific question. Website traffic tells you the reach of a campaign. Conversion rates tell you whether a landing page is doing its job. Data collected offline can be brought in alongside the rest. HubSpot pulls it into one place, including anything newly available after a platform update, so it is all in the datasets tab ready to use.
Reports are where that data becomes a decision. They are the science of collecting the numbers and the interpretation that follows, and they are what turns a month of campaign activity into a clear direction for the next one.
The basics of HubSpot reports
HubSpot reports give you a comprehensive view of sales performance, showing how well the sales team is working to convert prospects into paying customers.
Creating multiple reports across different categories delivers a robust analysis of all sales funnel aspects. A contact report gives you the quantity and quality of leads, while a company report tells you which industries are hot spots for your client's business.
The customer journey report
The customer journey report gives you a play-by-play account of how customers move through a client's marketing, from first contact to final purchase. Every email clicked, page viewed, and form filled becomes part of that trail.
An example of HubSpot's own Customer Journey Map
You can zoom into an individual customer or pull back to broader trends, which means you can look at the forest and the trees in the same report.
That view is directly actionable. Seeing where customers drop off pinpoints what to fix, and seeing which steps drive the most conversions shows you what to repeat. It also gives your client a clear narrative of how their customers actually interact with the work you are doing for them.
Attribution reporting
HubSpot attribution reporting shows what is working in a client's marketing strategy and why. It takes each interaction a potential customer has with the brand, whether that is a visit to a landing page, a click on a paid search ad, or a form submission, and assigns it value. In other words, it shows which marketing efforts generate leads and contribute to conversions.
Each report is a web of data points, one per touchpoint, and together they show how the pieces fit.
Once the attribution report is ready, the work is reading it. Are customers finding the client's brand through paid search, or do they stumble upon a blog post and explore further? Is a specific landing page doing the heavy lifting in lead generation? Or is it an email campaign bringing in the majority of conversions?
The answers tell you where to move budget. It could be time to allocate more to paid search, or to fix an underperforming landing page. Data without application is just a bunch of numbers.
Sales reporting
One of the hardest things for a marketing agency to do is show the tangible value of marketing effort. HubSpot sales reporting is the bridge, connecting campaigns to the bottom line.
It covers the detail of the sales process, from the number of deals closed by each sales representative to the revenue generated over specific time frames.
By linking marketing campaigns to sales results, you can demonstrate how a specific strategy influenced the client's revenue. Did a boost in website traffic after a new content campaign result in more leads for the sales reps? Did a targeted email series coincide with a spike in closed deals? Those correlations, made visible through sales reporting, are what you show a client when you want to prove return on investment.
Why HubSpot works well for tracking metrics
HubSpot has over 150,000 users worldwide, and for good reason. The interface is approachable enough that a client can read it without a data background, it pulls diverse data sources into one view, and the insights arrive in real time, so strategy can be adjusted while a campaign is still running.
1. It supports data-driven decisions
Data-driven marketing is the only route your agency should take. It informs future inbound campaigns, tracks the progress of existing ones, and gives you a reliable narrative for your client's efforts.
HubSpot pools customer data and shows it across the entire sales cycle, which means you can see which campaigns are performing and which are not, then allocate the client's budget accordingly. Consistent monitoring also shows your client that your agency has robust tracking systems behind the work.
2. It handles data visualization
A heap of numbers is not the most appetizing thing to open on a Monday morning.
Data visualization identifies historical trends, presents performance over time, and speeds up decisions.
HubSpot creates easy-to-reference, interactive graphs that can be filtered and tweaked as needed. The interface is customizable too, which helps when you want a quick glance at your client's data.
The same goes for the HubSpot integration on AgencyAnalytics, where complex data is presented in an easy-to-understand format with a few clicks.
Need an easy way to streamline your agency's HubSpot reporting? Check out the HubSpot reporting template.
3. It consolidates a CRM with a sales and marketing platform
If you are managing a client's customer base alongside their campaigns, HubSpot holds both, so you are not toggling between two platforms. That saves time, and it makes the link between individual customers and campaign performance visible at any moment. All the marketing and sales data lands in one place, which is what makes a holistic view possible.
4. It captures and tracks leads
For clients generating leads continuously, HubSpot feeds information from contact forms straight into the CRM. Lead information does not slip through the cracks, and you can keep tabs on progress as a lead moves down the pipeline. You can also handle customer service without navigating away from the platform.
Agency Tip: HubSpot lifecycle stages map precisely where a customer is in the sales funnel. Use this feature to understand how to nurture leads and develop relevant messaging every step of the way.
A few terms come up constantly once you start building reports:
Lifecycle Stages: These are the stages a contact moves through during their customer journey. They range from visitor and lead to customer and promoter.
Contacts: These are the individuals in your HubSpot database, usually categorized as leads, customers, or other personas relevant to your client's business.
Marketing Qualified Leads (MQLs): Potential customers who have shown enough interest in your client's products or services to enter the sales funnel.
Sales Qualified Leads (SQLs): MQLs have progressed further down the funnel and are deemed ready for direct sales engagement.
Opportunity: SQLs who are now in an active sales process. They are undergoing specific sales activities that could lead to a deal.
Customer: Contacts who have completed a purchase and have a financial relationship with your company.
Evangelist: Customers who are delighted with your product or service and actively promote and refer your company to others.
Companies: These organizations in your database are often linked to multiple contacts.
Deals: A record of a potential sale or agreement between your client and contact or company. Deals are typically tracked through various stages of the sales funnel.
Sales Funnel: This is the process that potential customers go through from initial contact to final purchase.
How to select which HubSpot metrics to report on
You do not want to send a report full of vanity metrics and information that does not tie into your client's overall goals. No two clients are the same either, so it is essential to know your HubSpot metrics thoroughly and choose the right ones.
Before you send an email or talk your client through their inbound marketing, decide what is worth reporting on beforehand. Cover your bases by working through the following.
What are the client's overall strategic goals?
There is an extensive suite of HubSpot metrics to pull from, but do not overwhelm your client by reporting on every metric under the sun. It causes confusion, and it costs you time explaining metrics that may not even apply.
The fix is:
Having an open line of communication beforehand and understanding your client's sales and marketing goals. Use an onboarding questionnaire to ask this during your client onboarding process and ensure their HubSpot metrics tie into whatever they are trying to achieve.
For each campaign, be as specific as possible and set SMART goals (targets that are specific, measurable, attainable, realistic, and timely).
Once the goals are agreed, use the A.P.I.E. method to improve their metric results continuously over time.
Agency Tip: Set up a reporting schedule that makes sense. After all, sharing weekly HubSpot metrics won’t be your best bet if there’s significant variability within a month. To avoid inaccurate data blunders, decide on the frequency of reporting and client discussions in advance. That way, you’ll set realistic expectations early on.
What do the client's customer journeys look like?
Depending on your client's product offering, there may be different campaigns running for each stage of the customer journey.
For example, a client in the banking industry may promote a webinar about the benefits of opening an investment account. That campaign targets aspiring investors and entrepreneurs actively looking to take the action.
A separate campaign might cover the importance of investing in your twenties, geared towards university students in the brand awareness or consideration phases.
The campaigns look similar, but they are aimed at customers in entirely different phases of the buyer's journey, and each campaign's marketing metrics should reflect that.
Agency Tip: Take the time to map the customer journey for each client. While it may seem like a lot of upfront work, it will help your agency understand the customer experience, create relevant content for each stage, and subsequently decide on the appropriate HubSpot metrics to track.
Which data categories matter for those goals?
Data categories are the chapters in your client's marketing story. Each one holds metrics that line up with a specific marketing goal, so knowing which category answers which question saves a lot of hunting.
Contacts covers the growth and activity of your client's contact database. It tracks new contacts gained and their source, their engagement with the client's marketing, and how many sales-qualified leads have been generated over a given period.
Companies gives a view of all the organizations interacting with the client's business, including the number of new companies added and their overall engagement. It is how you measure B2B interactions.
Deals tracks deal stages, amounts, and the number of deals closed within a specified timeframe, giving you a clear picture of the sales pipeline and the closing process.
Email takes the pulse of your client's email campaigns, from open rates to click-through rates, and shows how recipients interact with what you send.
Content covers the performance of a client's blog posts, landing pages, and other content. These content marketing KPIs measure views, conversions, and other vital signs of the content performance, helping you fine-tune the strategy.
Forms shows how effectively the website or landing pages capture lead information. Form views, submissions, and conversion rates tell you how potential customers interact with the client's lead capture.
Web Traffic highlights who is visiting the client's website and what they do there, covering page views, session duration, and bounce rate.
Together these categories give you a complete picture of a campaign's health, and each one guides a different part of the refinement work.
Is the metric for optimization, reporting, or both?
There is a soft divide between measurement and reporting metrics and optimization metrics.
Measurement and reporting metrics track performance. They are the numbers that go into the client report, the quantifiable proof of a campaign's success, or the indicators of what needs improvement.
Optimization metrics guide the next move. They show what is working and what is not, so you can fine-tune the effort for maximum effectiveness. They reflect on past performance and shape what happens next.
The table below outlines some of the most common HubSpot metrics and whether they are typically used for campaign optimization, client reporting, or both.
Key HubSpot Metric | Classification | Reasoning |
|---|---|---|
Contact Submissions | Both | Contact Submissions help analyze lead capture effectiveness, which is helpful for campaign optimization. They also provide clients with a clear picture of the lead generation process. |
Submissions Per View | Optimization | This metric assesses a webpage's conversion rate or a form vital for campaign optimization. |
Session To Contact Rate | Optimization | This metric helps evaluate sessions' efficiency in generating contacts - crucial for refining the user experience and conversion strategies. |
Contact To Customer Rate | Both | It explains how effective the conversion process is from contact to customer. This aids in optimizing the marketing process and provides clients with a metric to evaluate success. |
View To Customer Rate | Both | This conversion metric is significant for optimizing the website or landing page experience and showcasing overall campaign effectiveness to clients. |
Opportunities | Reporting | Opportunities, as a sales metric, are typically reported to clients to demonstrate the potential of leads converting into deals. |
Deals | Reporting | Deals are sales metrics that clients are particularly interested in as they represent actual sales and revenue. |
Closed Amount | Reporting | The Closed Amount is typically used for client reporting as it directly signifies revenue from successful deals. |
Conversion Rate | Both | Conversion rates are pivotal for both optimization (to improve marketing strategies) and reporting (as they illustrate the effectiveness of marketing efforts to clients). |
Both | Email Open Rates help optimize email marketing strategies and are also key metrics clients want to see to gauge the success of email campaigns. | |
Reporting | CLV is generally used for client reporting as it reflects the total value a customer brings to their business over their lifetime, a long-term success metric. |
31 metrics your marketing agency should track on HubSpot
Here are the top HubSpot metrics your marketing agency should know and report on, where applicable, grouped by the part of the funnel they measure.
Inbound marketing metrics
These indicators show how your client's inbound efforts are performing over time.
Content may not look like the most obvious thing to measure, but you need to know what resonates with your client's audience. From rising traffic analytics to a plunging clickthrough rate, inbound marketing metrics help you strategize ahead.
HubSpot Metric | Why It’s Important |
|---|---|
Conversion Rate | An inbound marketing conversion rate tracks how many users follow through on a call to action within your client’s blog, landing page, or webpage (i.e., filling out a contact form). This indicator gives you an idea of how content resonates with your client’s audience and the overall success of a marketing campaign (i.e., if a high conversion rate was a goal). |
Clickthrough Rate | If you’ve embedded links in your client’s content, a clickthrough rate indicates user interest and link relevance. A favorable clickthrough rate may be an opportunity to expand on related content and acquire backlinks. |
Contact Submissions | Whether you’ve got contact forms embedded on a landing page, blog, or webpage, tracking contact submissions will give you an idea of how many users are interested in getting more information. |
Engagement | Another measure of content performance is an engagement metric, which provides insight into how much a user interacts with your client’s content. An engagement metric includes likes, shares, comments, and shares. An increasing engagement metric is an opportunity to explore similar content pieces. |
Traffic Sources | Evaluating your client’s top-performing traffic sources (e.g., search engines, social media, paid ads, etc.) will help you to make future strategic decisions. This includes deciding on ad spend allocation, distribution channels, and new traffic sources. |
These are leads that have come through one of your client’s marketing channels but haven’t yet entered the sales pipeline. Perhaps they’re not ready to convert or put things in place for a future transaction. Whatever the case may be, tracking the MQL metric provides more insight into potential remarketing opportunities. If there’s a high MQL rate and a significant number don’t become customers, explore why this happens and create inbound marketing strategies to address it. | |
Contact-to-Customer Rate | After a lead fills out a call-to-action from your client’s content, it doesn’t necessarily mean they have become a customer. That’s where a contact-to-customer rate comes in. While there may be some influence from your client’s sales or outreach team, this metric gives insight into your client’s content performance beyond the engagement phase. |
Agency Tip: If your client has a ‘Call’ button embedded within any inbound content, consider setting up the HubSpot CallTrackingMetrics integration. This automatically generates a unique contact within the HubSpot CRM and helps your agency track campaign success.
Email tracking
When you are capturing email leads, or after you have hit 'Send' on a HubSpot email campaign, you want to know the email engagement programs are performing (or keep notes for future improvements). Here are the email marketing metrics to keep an eye on.
HubSpot Metric | Why It’s Important |
|---|---|
A growing subscriber rate indicates that your client’s audience is interested in directly receiving content and further insights–which is a promising sign. On the contrary, a stagnant or declining subscriber rate is an opportunity for a new inbound strategy or improving existing ones. | |
It won’t make sense to send an e-mail marketing campaign if it doesn't deliver to who it’s supposed to. Keep an eye on the delivery rate for any significant declines, which may mean a cleanup of your client’s subscriber list is needed. | |
Regardless of your client’s email subscriber list, expect to get some bounces. However, it’s a cause for concern if there are many hard bounces (i.e., there’s no chance of delivery due to an invalid or inactive email address, in most cases). HubSpot has a 5% hard bounce limit.) so ensure that your client’s subscriber list is up-to-date. Especially since the consequence is dire–account suspension (yikes). | |
After you’ve expended all that effort to create an email marketing campaign, it’s a no-brainer–you want subscribers to open it! Tracking open rates over time will help you to understand the most impactful types of subject lines and what content subscribers are most interested in. | |
While you want to keep an eye on open rate, don’t neglect the importance of clickthrough rates. This metric is critical if you’ve embedded links, calls-to-action, videos, or other clickable elements within your client’s content. | |
Each time an email marketing campaign is sent, a few unsubscribes shouldn’t be a cause for concern. However, a rising unsubscribe rate could spell trouble if you don’t get it under control (especially if spam reports accompany them). Like bounce rate, HubSpot also has a 5% unsubscribe rate limit. Therefore, you’ll want to ensure your client’s email marketing campaigns are insightful, relevant, and engaging. |
Read more about Important Email Engagement Metrics to Track.
Website performance metrics
Consistently tracking website performance gives you insight into the site's health, reach, and any updates it needs. No single metric tells the whole story, so use each one to piece the puzzle together.
HubSpot Metric | Why It’s Important |
|---|---|
Page Visits | A page visit is logged whenever a user comes across your client’s website through a search engine, backlink, social media post, or any other external source. This metric provides insight into which pages receive the most visits and ideas for future content. |
Pages per session | Pages per session is an excellent metric to gauge how users navigate your client’s website for any given visit. As a benchmark, note that approximately 50% of websites observe 4-6 page views per session. |
Time on page | This metric estimates the average time a user spends on a webpage. A longer average time could mean a user finds your client’s content interesting and informative. On the other hand, a shorter average time may mean improvements are needed (e.g., breaking up dense text for easier readability). |
Bounce Rate | Bounce rate is measured when a user visits your client’s website and doesn’t navigate to other pages or take any actions. If you’re consistently noticing a high bounce rate (over 70%), it’s a sign to make changes. Improve your client’s bounce rate to maximize their content’s impact. |
View to Submission Rate | If your client has a contact form as a call to action, a view to submission rate is a key conversion metric to track. A favorable rate indicates that your client’s content is relevant and entices users to learn more about their product or service. |
Sales metrics
Sales are one of the most crucial elements of a business. The following HubSpot metrics help you measure your client's sales performance month after month.
HubSpot Metric | Why It’s Important |
|---|---|
Customer Conversion Rate | For clients with calls to action that involve some sort of monetary transaction (e.g., an online purchase), you’ll want to monitor customer conversion rate. This metric measures how many conversions occur compared to the number of website visits at any given time. |
Revenue | It goes without saying that a steady flow of income makes a business go ’round. That’s why revenue is one of the most crucial metrics to measure, especially for hitting sales targets. |
Based on your client’s existing customer base, monthly recurring revenue (MRR) estimates how much predictable revenue they can expect to receive per month. This is especially handy for businesses with subscription-based models. Use this metric for sales forecasts, setting realistic targets, and evaluating cash flow. | |
Revenue Churn | Similar to MRR, revenue churn is an excellent metric for subscription-based businesses. This churn rate estimates how much MRR was lost for a given period, which may have resulted from customer loss or non-renewal of subscriptions. An increasing revenue churn rate means you should evaluate your client’s product for any shortcomings. At this point, it’s also a good idea to garner customer feedback for any oversights or blind spots. |
A sales qualified lead (SQL) is a high-ticket customer with strong conversion potential and interest in your client’s product or service. Identifying these leads helps you (and your client) to understand campaign effectiveness, customer needs, and any notable sales trends. |
Customer service and support metrics
Happy customers mean a thriving business and a positive brand reputation. Add these HubSpot metrics to your radar to understand the kind of support customers get when they interact with your client's brand.
HubSpot Metric | Why It’s Important |
|---|---|
Abandonment Rate | Abandonment rate measures the number of customers who started a conversion process and didn’t complete it (e.g., abandoning an online shopping cart or even a user failing to click ‘Submit’ on a contact form). According to a recent study, the average cart abandonment rate was 69.9% in 2022. If you notice a significantly higher rate, evaluate your client’s transaction process for improvements and determine the stage that most users abandon their transaction. |
Ticket Backlog | If your client has an online ticketing system for customer issues and inquiries, ticket backlog is a must-have HubSpot metric. Significant backlogs may point to several possible issues, such as staff efficiency, inadequate resourcing, or system glitches. |
Average Resolution Time | Use this metric in tandem with ticket backlog to determine how long ticket resolution actually takes. Similarly, average resolution time will indicate shortcomings in the overall ticketing process (such as inadequate staff training or a need for more resources). |
Renewal Rate | Renewal rate measures just how many customers renew their subscription to your client’s product or service. A consistent or increasing renewal rate is a promising sign. Not surprisingly, a declining rate calls for further investigation into possible causes (such as lack of customer satisfaction, irrelevant target marketing, or expensive subscription rates). |
Customer success metrics
Your client's product or service should satisfy customer needs, so understanding the overall experience and level of satisfaction is a must for every business.
HubSpot Metric | Why It’s Important |
|---|---|
Customer retention is an integral part of many businesses, so you should keep this metric on your radar. In summary, customer retention rate (CRR) quantifies how many customers your client’s business has retained for any given period. Don’t neglect the potential of retained customers, as they can contribute to your client’s steady flow of income while also advocating for their brand. | |
Customer Satisfaction Score (CSAT) | A customer satisfaction score (CSAT) is a neat HubSpot metric that asks customers to rate their experience with your client’s product or service. This valuable metric gives you actual customer insight and should be a top priority. As part of your client’s overall strategy, send customer surveys at regular intervals. |
Net Promoter Score (NPS) | Similar to CSAT, Net Promoter Score (NPS) is also a measure of customer satisfaction. This metric indicates how likely a customer will recommend your client’s product or service. After sending out a customer satisfaction survey with a rating scale of 1-10, categorize and tally responses according to the following: Promoters: A rating of 9 - 10 Passives: A rating of 7 - 8 Detractor: A rating of 0 - 6 To calculate NPS, calculate the percentage difference between the number of promoter and detractor responses. An NPS score above 50% is a good sign. |
For clients that rely on repeat customers for business, consider tracking a customer lifetime value (CLV). While there is a bit of manual work involved, it’s not difficult if you’ve got a purchase history for long-term customers. To calculate the customer lifetime value of any given customer, multiply their number of transactions by the average transaction value. |
How to create reports in HubSpot
HubSpot's mix of analytics tools and CRM data gives you a single place to build reports for your clients. Here is how to navigate the interface and create your first one.
When you first log into HubSpot, you land in the dashboard, the central station for everything related to HubSpot CRM data.
Go to the Reports tab, which houses the report library. This is where you will find pre-made reports, analytics tools, and the option to create custom reports, so take a moment to familiarize yourself with it.
Select the 'Create Custom Report' button in the report library.
Choose your primary data source. The options range from contacts and companies to deals and tickets.
Select the specific metrics you want in the report. This might be marketing qualified leads, total sales, productivity by rep, or any other metric relevant to your client's goals.
Apply report filters to narrow the data. That might mean filtering by date range, sales funnel stage, or other criteria matching your client's needs.
Add conditions to the filter fields to isolate the specific data points you need.
Decide how to present the data using the data visualization options available in the native HubSpot interface.
Select 'Create Report'. The report is ready for review and analysis.
Tailoring HubSpot to your clients' needs with custom reports
One size does not fit all clients in the agency world. Default reports offer a broad, generalized view, while custom reports hone in on the specific metrics relevant to a client's marketing strategy.
From custom rule grouping to event reporting, custom reports let you focus on the data points that matter most to a client. You can combine multiple reports, create customized dashboards, and offer targeted insights based on the client's goals.
Like the custom marketing dashboards in AgencyAnalytics, custom reports in HubSpot let you present data in a way that aligns with the client's perspective. That might mean focusing on a particular campaign, tracking a single metric, or highlighting a significant trend. Non-table reports, charts, and graphs are all supported, and even complex datasets become manageable when broken into digestible pieces.
Navigating the reports list can seem overwhelming at first, but the effort pays off. Custom reports unlock deep insights tailored to each client's needs. It's not just about data anymore; it's about the story it tells.
Impress clients and save hours with custom, automated reporting.
Join 7,000+ agencies that create reports in minutes instead of hours using AgencyAnalytics. Get started for free. No credit card required.
Track the top HubSpot marketing metrics all in one dashboard
Tracking the right HubSpot metrics does not have to be rocket science. It takes planning and a decision about what is worth reporting on.
Before diving headstrong into metrics, understand your client's strategic goals first. That way there is more synchronicity between what you report and what they are trying to achieve.
As a thriving marketing agency, you are likely juggling multiple platforms and campaigns. Consolidating all those metrics into one dashboard saves the manual work.
That is possible with AgencyAnalytics. With over 85+ integrations, it is easy to create a fully customizable HubSpot dashboard and house all your clients' marketing efforts in one place. Choose the HubSpot metrics you need at the click of a button.
The AgencyAnalytics automated client reporting tool brings the full range of HubSpot analytics into one platform. Whether it is tracking the deal pipeline or analyzing landing page performance, everything sits in a single dashboard.
The dashboards are flexible and customizable, showing critical metrics in a format clients can read without help.
The bigger gain is combining HubSpot analytics with data from more than 85 other marketing tools, which gives you a holistic view of the campaign and reveals correlations that stay hidden in a single platform.
For example, combining HubSpot dashboards with Google Analytics 4 data might show that landing pages linked from social media perform differently to those linked from email marketing. That insight can shift the approach to better suit the client's audience.
Automating reports does more than save time. It gives clients a front-row seat to their campaign, so they see where their investment is going and how it is working.
Accurate information helps us make informed decisions and provide recommendations. Using a tool like AgencyAnalytics helps us do this efficiently so we can spend more time improving results for our clients.
From monitoring customer experience to keeping tabs on traffic analytics, AgencyAnalytics streamlines the entire reporting process and saves you time on manual work each month–start your 14 day free trial today!
Faryal Khan is a multidisciplinary creative with 10+ years of experience in marketing and communications. Drawing on her background in statistics and psychology, she fuses storytelling with data to craft narratives that both inform and inspire.
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