Bounce Rate often plays a role in other KPIs an agency is tracking, for example, Conversion Rate. A high Bounce Rate alongside a low Conversion Rate may indicate that while people visit, they're not converting into customers.
Time on Page and Pages per Session are other KPIs closely tied to Bounce Rate. For example, a high Bounce Rate coupled with a brief Time on Page suggests the content isn't holding visitors' attention.
By dissecting Bounce Rate by traffic source (organic, paid, social), you uncover which channels send engaged visitors versus those causing quick exits.
Understanding the connection between Bounce Rate and other KPIs helps improve landing pages and content while fine-tuning marketing strategies.