KPI Examples & Definitions
1-Day Active Users
1-Day Active Users is a metric that quantifies the number of distinct individuals who interact with a website or app during a 24-hour period.
4XX Errors
4XX Errors are like "wrong address" alerts online, signaling a need for correction.
7-Day Active Users
7-Day Active Users is a metric that measures the number of distinct users who interact with a website or app over a seven-day period.
Accessibility Score
Accessibility Score is a metric evaluating how well digital content adheres to accessibility standards, ensuring it is usable by individuals with various disabilities.
Active Users
Active Users refers to the number of individuals who engage meaningfully within an app, website, or software application over a period of time.
Add-to-Cart Rate
Add-to-Cart Rate measures the proportion of website visitors who take the initial step toward purchasing by adding a product to their shopping cart.
Average Session Duration
Average Session Duration measures the average length of a visitor's stay on a website, indicating user engagement and content effectiveness.
Average Time on Page
Average Time on Page measures the average time users spend on a specific page of a website.
Bounce Rate
Bounce Rate is the percentage of visitors who visit a page and leave without doing anything else.
Cart Abandonment Rate
Cart Abandonment Rate quantifies the percentage of online shoppers who add products to their cart but exit without completing the purchase.
Checkout Abandonment Rate
The Checkout Abandonment Rate indicates the percentage of online shoppers who leave a site during the checkout process without finalizing the purchase.
Comments
This metric helps gauge audience engagement and sentiment toward a brand, product, or campaign.
Cumulative Layout Shift (CLS)
Cumulative Layout Shift gauges the impact of unexpected layout changes on a webpage during loading. CLS helps understand and improve a website’s visual consistency.
Daily Active Users (DAU)
Daily Active Users (DAU) in Google Analytics 4 refers to the number of unique individuals who engage with a digital asset, such as a website or app, within a 24-hour period.
Domain Score
Domain Score evaluates a website's strength for ranking in search engines by analyzing factors like Backlinks, Trust, and Domain Authority.
Duplicate Content
Duplicate Content is text repeated across multiple web pages, affecting SEO.
Engaged Sessions
An Engaged Session is a web session where a user engaged with a website for a time period of at least 10 seconds, had one or more conversion events, or viewed two or more pages.
Engaged Users
Engaged Users are individuals actively participating on a specific platform, like a website or app.
Engagement Rate
Engagement rate is a measure of how many people interact with specific content.
Event Count
Event Count in Google Analytics 4 (GA4) measures how often users interact with specific elements on a website within a given time span.
Exit Rate
Exit Rate quantifies the frequency at which a particular web page serves as the final point of interaction in a user's session.
First Contentful Paint (FCP)
First Contentful Paint (FCP) is a metric that gauges the time taken from the start of loading a page to the appearance of the first content on the screen (e.g., text, images).
First Input Delay
First Input Delay (FID) is the time from a user's first interaction on a webpage to the browser's response, reflecting page responsiveness.
Form Submissions
Form Submissions quantify how often website visitors complete and submit online forms. It’s a measure of user engagement and lead capture effectiveness.
Largest Contentful Paint (LCP)
Largest Contentful Paint (LCP) measures the time it takes for the main content of a web page to load and become visible to the user.
Monthly Active Users (MAU)
Monthly Active Users, commonly abbreviated as MAU, refers to the total number of unique users who engage with a digital platform at least once within a 30-day period.
New Users
New Users represent first-time visitors to a website or platform, highlighting initial audience engagement.
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