Ad Frequency refers to the number of times an advertisement is shown to a single user over a period of time.
Ad Position is used to calculate an ad's rank on a search engine results page.
Click-through Rate, commonly abbreviated as CTR, measures the percentage of clicks received on online advertising or a link relative to the number of times it has been viewed.
Clicks measure how users actively engage with an ad or link.
Conversion Rate measures the percentage of leads or visitors to a website or application who take a desired action, such as making a purchase or filling out a form.
Cost per Acquisition (CPA) calculates the average spend on advertising for acquiring one customer.
Cost per Click, commonly called CPC, is the monetary amount paid for each click on a digital advertisement.
Cost Per Lead (CPL) is a digital marketing metric that quantifies a company's cost to acquire a new lead.
Cost Per Reach refers to the cost of reaching each individual in a target audience during an ad campaign.
Cost Per Thousand (CPM) represents the cost an advertiser pays for 1,000 impressions of an ad.
Cost per View (CPV) measures the cost an advertiser pays for each video view in a video marketing campaign.
Customer Acquisition Cost, commonly known as CAC, represents the total expenses a business incurs to acquire a new customer.
Effective Cost Per Click (eCPC) is the average cost per click that advertisers pay for their advertisements, combining various bidding strategies.
Effective Cost Per Thousand (eCPM) represents the cost of a thousand impressions in a digital marketing campaign, independent of the bidding strategy used.
Impressions represent the total count of times digital content, such as an ad, web page, or social media post, is displayed on a user's screen.
Quality Score is a metric used by Google Ads and other PPC platforms to rate the quality and relevance of ads and keywords.
Return on Ad Spend (ROAS) calculates the total revenue generated for each dollar spent on advertising.
Return on Investment (ROI) is a financial metric that quantifies campaign effectiveness.
View-Through Conversions measure the number of conversions within a specific period after a user has seen an ad but hasn't clicked on it.