KPI Examples & Definitions
Ad Frequency
Ad Frequency refers to the number of times an advertisement is shown to a single user over a period of time.
Branded Search
Branded Search captures the volume of queries directly mentioning a company's name or related terms.
Click-Through Rate (CTR)
Click-through Rate, commonly abbreviated as CTR, measures the percentage of clicks received on online advertising or a link relative to the number of times it has been viewed.
Conversion Rate
Conversion Rate measures the percentage of leads or visitors to a website or application who take a desired action, such as making a purchase or filling out a form.
Cost Per Acquisition (CPA)
Cost per Acquisition (CPA) calculates the average spend on advertising for acquiring one customer.
Cost Per Click (CPC)
Cost per Click, commonly called CPC, is the monetary amount paid for each click on a digital advertisement.
Cost Per Lead (CPL)
Cost Per Lead (CPL) is a digital marketing metric that quantifies a company's cost to acquire a new lead.
Cost Per Reach
Cost Per Reach refers to the cost of reaching each individual in a target audience during an ad campaign.
Cost Per Thousand (CPM)
Cost Per Thousand (CPM) represents the cost an advertiser pays for 1,000 impressions of an ad.
Cost Per View (CPV)
Cost per View (CPV) measures the cost an advertiser pays for each video view in a video marketing campaign.
Customer Acquisition Cost (CAC)
Customer Acquisition Cost, commonly known as CAC, represents the total expenses a business incurs to acquire a new customer.
Demographics
Demographics refer to statistical data representing the characteristics of a population, including age, gender, income, education, and location.
Effective Cost Per Click (eCPC)
Effective Cost Per Click (eCPC) is the average cost per click that advertisers pay for their advertisements, combining various bidding strategies.
Effective Cost Per Thousand (eCPM)
Effective Cost Per Thousand (eCPM) represents the cost of a thousand impressions in a digital marketing campaign, independent of the bidding strategy used.
Impressions
Impressions represent the total count of times digital content, such as an ad, web page, or social media post, is displayed on a user's screen.