Explore a comprehensive list of key performance indicators (KPIs) from over 80 marketing platforms. Find clear, detailed definitions and insights to effectively measure and enhance marketing strategies.
Gross Revenue Retention measures the percentage of revenue retained from existing customers over a specific period, excluding any upsell or cross-sell revenue.
Net Revenue Retention (NRR) measures the revenue retained from existing customers over a specific period, including upsells, cross-sells, downgrades, and churns.
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