Click-through Rate, commonly abbreviated as CTR, measures the percentage of clicks received on online advertising or a link relative to the number of times it has been viewed.
Clicks measure how users actively engage with an ad or link.
This metric helps gauge audience engagement and sentiment toward a brand, product, or campaign.
Cost Per Reach refers to the cost of reaching each individual in a target audience during an ad campaign.
Cost Per Thousand (CPM) represents the cost an advertiser pays for 1,000 impressions of an ad.
Cost per View (CPV) measures the cost an advertiser pays for each video view in a video marketing campaign.
Earned Media Value (EMV) represents the equivalent dollar value of exposure gained through non-paid channels, such as social media mentions, reviews, and organic search results.
Engagement rate is a measure of how many people interact with specific content.
Followers refer to the number of individuals who have chosen to receive updates and content from specific social media accounts.
Impressions represent the total count of times digital content, such as an ad, web page, or social media post, is displayed on a user's screen.
Likes refer to the number of affirmative or positive votes received on a piece of content across social media platforms.
Post Impressions quantify the views of a social media post, including its visibility in feeds, search results, and user profiles.
Post Shares is a metric that measures the total number of times users share a post on a social media platform.
Return on Investment (ROI) is a financial metric that quantifies campaign effectiveness.
Social Check-Ins measure the number of customers who engage with a brand by tagging themselves as having visited a physical location, such as a restaurant, store, or hotel.
Social media mentions refer to the times a brand or keyword is referenced or tagged in social media posts and conversations.
Shares represent the number of times content has been shared across various social media platforms.
Video Completion Rate measures the percentage of viewers who watch a video from start to finish.