KPI Examples & Definitions
Ad Frequency
Ad Frequency refers to the number of times an advertisement is shown to a single user over a period of time.
Brand Awareness
Brand Awareness measures how well a brand is recognized and recalled by consumers within a target market.
Conversion Rate
Conversion Rate measures the percentage of leads or visitors to a website or application who take a desired action, such as making a purchase or filling out a form.
Cost Per Acquisition (CPA)
Cost per Acquisition (CPA) calculates the average spend on advertising for acquiring one customer.
Cost Per Conversion
Cost Per Conversion is the average amount spent on advertising campaigns to achieve a single conversion, such as a sale, sign-up, or other desired action.
Cost Per Lead (CPL)
Cost Per Lead (CPL) is a digital marketing metric that quantifies a company's cost to acquire a new lead.
Earned Media Value (EMV)
Earned Media Value (EMV) represents the equivalent dollar value of exposure gained through non-paid channels, such as social media mentions, reviews, and organic search results.
Engaged Sessions
An Engaged Session is a web session where a user engaged with a website for a time period of at least 10 seconds, had one or more conversion events, or viewed two or more pages.
Foot Traffic
Foot traffic measures how many people visit a location over a set time. This makes it a key indicator of sales potential for physical businesses.
Form Submissions
Form Submissions quantify how often website visitors complete and submit online forms. It’s a measure of user engagement and lead capture effectiveness.
Impressions
Impressions represent the total count of times digital content, such as an ad, web page, or social media post, is displayed on a user's screen.
Marketing Qualified Lead (MQL)
A Marketing Qualified Lead (MQL) refers to a prospective customer who has shown interest in a company's products or services and meets specific criteria set by the marketing team.
Net Promoter Score (NPS)
Net Promoter Score (NPS) measures customer loyalty by asking how likely they are to recommend a company's products or services on a scale of 0 to 10, reflecting customer satisfaction and advocacy potential.
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