Ad Frequency refers to the number of times an advertisement is shown to a single user over a period of time.
Average Order Value (AOV) measures the average amount spent on each transaction during a specific period.
Brand Awareness measures how well a brand is recognized and recalled by consumers within a target market.
Conversion Rate measures the percentage of leads or visitors to a website or application who take a desired action, such as making a purchase or filling out a form.
Cost per Acquisition (CPA) calculates the average spend on advertising for acquiring one customer.
Cost Per Conversion is the average amount spent on advertising campaigns to achieve a single conversion, such as a sale, sign-up, or other desired action.
Cost Per Lead (CPL) is a digital marketing metric that quantifies a company's cost to acquire a new lead.
Earned Media Value (EMV) represents the equivalent dollar value of exposure gained through non-paid channels, such as social media mentions, reviews, and organic search results.
Impressions represent the total count of times digital content, such as an ad, web page, or social media post, is displayed on a user's screen.
A Marketing Qualified Lead (MQL) refers to a prospective customer who has shown interest in a company's products or services and meets specific criteria set by the marketing team.
A Product Qualified Lead (PQL) is a lead who has experienced the product's value firsthand, usually through a freemium model or free trial, and shows a high likelihood of becoming a paying customer.
Promoters are satisfied customers likely to recommend a brand or product to others. They are typically identified through surveys like the Net Promoter Score (NPS).
Return on Ad Spend (ROAS) calculates the total revenue generated for each dollar spent on advertising.
Return on Investment (ROI) is a financial metric that quantifies campaign effectiveness.
Sales Accepted Lead (SAL) refers to a lead that has been qualified by the marketing team and then accepted by the sales team for further engagement.
A Sales Qualified Lead (SQL) is a prospect vetted through specific criteria, indicating a strong likelihood of converting into a paying customer.