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Average View Duration

Get a clear understanding of essential Video Marketing KPIs with straightforward definitions, examples, and best practices. Learn how to measure and optimize campaigns for better ROI.

Video

1-Day Active Users

4XX Errors

5XX Errors

7-Day Active Users

Accessibility Score

Active Users

Ad Frequency

Ad Position

Ad Revenue

Ad Spend

Add-to-Cart Rate

Aggregate Data

Authority Score 

Average Order Value (AOV)

Average Revenue Per User (ARPU)

Average Session Duration 

Average Time on Page

Backlinks

Blocked By Robots.txt

Bounce Rate

Brand Awareness

Branded Search

Canonical Chain

Capital Expenditures (CAPEX)

Cart Abandonment Rate

Checkout Abandonment Rate

Churn Rate

Citation Flow

Click-Through Rate (CTR)

Clicks

Comments

Continuous Data

Conversion Rate

Cost of Goods Sold

Cost Per Acquisition (CPA)

Cost Per Action

Cost Per Click (CPC)

Cost Per Conversion

Cost Per Lead (CPL)

Cost Per Reach

Cost Per Thousand (CPM)

Cost Per View (CPV)

Cumulative Layout Shift (CLS)

Customer Acquisition Cost (CAC)

Customer Churn

Customer Lifetime Value (CLV)

Customer Retention Rate (CRR)

Customer Satisfaction Score (CSAT)

Customer Service Response Time

Daily Active Users (DAU)

Demographics

Direct Traffic

Domain Authority (DA)

Domain Rating

Domain Score

Duplicate Content

Duplicate Title Tags

Earned Media Value (EMV)

Effective Cost Per Click (eCPC)

Effective Cost Per Thousand (eCPM)

Email Bounce Rate

Email Click-Through Rate

Email Click-to-Open Rate

Email Delivery Rate

Email Forward Rate

Email Open Rate

Email Subscribers

Email Unsubscribe Rate

Engaged Sessions

Engaged Users

Engagement Rate

Event Count

Exit Rate

Featured Snippets

First Contentful Paint (FCP)

First Input Delay

Foot Traffic

Form Submissions

Gross Margin

Gross Profit

Gross Revenue Retention (GRR)

Gross Sales

Hard Bounce

Impression Share

Impressions

Keyword Difficulty Score

Keyword Ranking

Keyword Volume

Largest Contentful Paint (LCP)

Lifetime Value

Likes

List Growth Rate

Marketing Qualified Lead (MQL)

Missing Title

Monthly Active Users (MAU)

Monthly Recurring Revenue (MRR)

MQL to SQL Conversion Rate

Net Present Value

Net Profit

KPI Examples & Definitions

Average View Duration

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