KPI Examples & Definitions
Add-to-Cart Rate
Add-to-Cart Rate measures the proportion of website visitors who take the initial step toward purchasing by adding a product to their shopping cart.
Average Order Value (AOV)
Average Order Value (AOV) measures the average amount spent on each transaction during a specific period.
Average Revenue Per User (ARPU)
Average Revenue Per User (ARPU) measures the revenue generated by each customer over a given time period, commonly monthly or annually.
Cart Abandonment Rate
Cart Abandonment Rate quantifies the percentage of online shoppers who add products to their cart but exit without completing the purchase.
Checkout Abandonment Rate
The Checkout Abandonment Rate indicates the percentage of online shoppers who leave a site during the checkout process without finalizing the purchase.
Conversion Rate
Conversion Rate measures the percentage of leads or visitors to a website or application who take a desired action, such as making a purchase or filling out a form.
Customer Acquisition Cost (CAC)
Customer Acquisition Cost, commonly known as CAC, represents the total expenses a business incurs to acquire a new customer.
Review Count
Review Count is the total number of reviews or ratings that a product, service, or business has received on digital platforms.
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