KPI Examples & Definitions

Explore a comprehensive list of key performance indicators (KPIs) from over 80 marketing platforms. Find clear, detailed definitions and insights to effectively measure and enhance marketing strategies.

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Cost of Goods Sold

Ecommerce Financial Sales

Cost of Goods Sold

Direct costs of producing or purchasing goods sold.

CPL

PPC Acquisition Sales

Cost Per Lead (CPL)

Cost Per Lead (CPL) is a digital marketing metric that quantifies a company's cost to acquire a new lead.

MQL

Acquisition Sales

Marketing Qualified Lead (MQL)

A Marketing Qualified Lead (MQL) refers to a prospective customer who has shown interest in a company's products or services and meets specific criteria set by the marketing team.

MQL to SQL Conversion Rate

Sales

MQL to SQL Conversion Rate

MQL to SQL Conversion Rate measures the efficiency at which marketing qualified leads (MQLs) convert into sales qualified leads (SQLs).

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