KPI Examples & Definitions
Explore a comprehensive list of key performance indicators (KPIs) from over 80 marketing platforms. Find clear, detailed definitions and insights to effectively measure and enhance marketing strategies.
CPL
Cost Per Lead (CPL)
Cost Per Lead (CPL) is a digital marketing metric that quantifies a company's cost to acquire a new lead.
Customer Service Response Time
Customer Service Response Time
Customer Service Response Time is the interval from a customer's inquiry to the brand's response, measuring communication speed and effectiveness.
Impression Share
MQL
Marketing Qualified Lead (MQL)
A Marketing Qualified Lead (MQL) refers to a prospective customer who has shown interest in a company's products or services and meets specific criteria set by the marketing team.
MQL to SQL Conversion Rate
MQL to SQL Conversion Rate
MQL to SQL Conversion Rate measures the efficiency at which marketing qualified leads (MQLs) convert into sales qualified leads (SQLs).
Get Started for Free
Try AgencyAnalytics risk-free for 14 days. No credit card required.