KPI Examples & Definitions
Cost Per Lead (CPL)
Cost Per Lead (CPL) is a digital marketing metric that quantifies a company's cost to acquire a new lead.
Customer Service Response Time
Customer Service Response Time is the interval from a customer's inquiry to the brand's response, measuring communication speed and effectiveness.
Marketing Qualified Lead (MQL)
A Marketing Qualified Lead (MQL) refers to a prospective customer who has shown interest in a company's products or services and meets specific criteria set by the marketing team.
MQL to SQL Conversion Rate
MQL to SQL Conversion Rate measures the efficiency at which marketing qualified leads (MQLs) convert into sales qualified leads (SQLs).
Product Qualified Lead (PQL)
A Product Qualified Lead (PQL) is a lead who has experienced the product's value firsthand, usually through a freemium model or free trial, and shows a high likelihood of becoming a paying customer.
Sales Accepted Lead (SAL)
Sales Accepted Lead (SAL) refers to a lead that has been qualified by the marketing team and then accepted by the sales team for further engagement.
Sales Qualified Lead (SQL)
A Sales Qualified Lead (SQL) is a prospect vetted through specific criteria, indicating a strong likelihood of converting into a paying customer.