KPI Examples & Definitions
Explore a comprehensive list of key performance indicators (KPIs) from over 80 marketing platforms. Find clear, detailed definitions and insights to effectively measure and enhance marketing strategies.
TAM
Cost of Goods Sold
CPL
Cost Per Lead (CPL)
Cost Per Lead (CPL) is a digital marketing metric that quantifies a company's cost to acquire a new lead.
Gross Profit
Gross Profit
Gross Profit reflects sales profit after direct production costs are subtracted from revenue.
Gross Sales
Gross Sales
Gross Sales represents total revenue before deductions for discounts, returns, and allowances.
MQL
Marketing Qualified Lead (MQL)
A Marketing Qualified Lead (MQL) refers to a prospective customer who has shown interest in a company's products or services and meets specific criteria set by the marketing team.
MQL to SQL Conversion Rate
MQL to SQL Conversion Rate
MQL to SQL Conversion Rate measures the efficiency at which marketing qualified leads (MQLs) convert into sales qualified leads (SQLs).
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