KPI Examples & Definitions
4XX Errors
4XX Errors are like "wrong address" alerts online, signaling a need for correction.
Accessibility Score
Accessibility Score is a metric evaluating how well digital content adheres to accessibility standards, ensuring it is usable by individuals with various disabilities.
Blocked By Robots.txt
Blocked by Robots.txt is a website management metric indicating the number of web pages disallowed from search engine crawling due to rules set in the robots.txt file.
Branded Search
Branded Search captures the volume of queries directly mentioning a company's name or related terms.
Canonical Chain
A Canonical Chain is a sequence of canonical tags linking pages together, guiding search engines to the correct URL among similar or duplicate pages.
Citation Flow
Citation Flow is a score out of 100 that measures a website's authority based on the number of backlinks pointing to it.
Cumulative Layout Shift (CLS)
Cumulative Layout Shift gauges the impact of unexpected layout changes on a webpage during loading. CLS helps understand and improve a website’s visual consistency.
Domain Authority (DA)
Domain Authority (DA) is a search engine ranking score that forecasts a website's performance in search results.
Domain Rating
Domain Rating (DR) is a metric that gauges the strength and authority of a website's backlink profile on a scale from 0 to 100, with higher scores indicating greater website authority.
Domain Score
Domain Score evaluates a website's strength for ranking in search engines by analyzing factors like Backlinks, Trust, and Domain Authority.
Duplicate Content
Duplicate Content is text repeated across multiple web pages, affecting SEO.
Duplicate Title Tags
Duplicate Title Tags refer to occurrences where multiple web pages within a website have identical HTML title elements.
Earned Media Value (EMV)
Earned Media Value (EMV) represents the equivalent dollar value of exposure gained through non-paid channels, such as social media mentions, reviews, and organic search results.
Engaged Users
Engaged Users are individuals actively participating on a specific platform, like a website or app.
Featured Snippets
Featured snippets are concise answers highlighted at the top of Google search results, directly addressing user queries.
First Contentful Paint (FCP)
First Contentful Paint (FCP) is a metric that gauges the time taken from the start of loading a page to the appearance of the first content on the screen (e.g., text, images).
First Input Delay
First Input Delay (FID) is the time from a user's first interaction on a webpage to the browser's response, reflecting page responsiveness.
Keyword Difficulty Score
Keyword Difficulty Score quantifies the competition for ranking a specific keyword in search engine results.
Keyword Ranking
Keyword ranking is the position a website occupies in search engine results for a targeted keyword.
Keyword Volume
Keyword Volume measures the number of searches for a particular keyword over a set period, indicating its search popularity.
Largest Contentful Paint (LCP)
Largest Contentful Paint (LCP) measures the time it takes for the main content of a web page to load and become visible to the user.
Missing Title
Missing Title is a KPI that identifies web pages lacking title tags, which are essential for SEO and user engagement.
Organic Search Visibility
Organic search visibility is a metric that estimates how often a website appears in Google’s search results for a specific set of tracked keywords.
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