Faryal Khan
Faryal Khan is a multidisciplinary creative with 10+ years of experience in marketing and communications. Drawing on her background in statistics and psychology, she fuses storytelling with data to craft narratives that both inform and inspire.
Articles by Faryal Khan
Defining Success at All Stages of the Digital Agency Life Cycle
Knowing which stage you’re at in the agency life cycle will help you to make strategic decisions, future projections, and adjustments where needed. Here’s what you should know and expect.
Distribute Digital’s Path to Helping 150+ Businesses Thrive
Inspired by first-hand insight into building an agency from the ground up, Andy Hill took the leap and started Distribute Digital in 2019. Read more about his inspiring journey to create a process-driven, fully-remote marketing agency.
How to Craft an Executive Summary for Clients (+ Templates)
Even if you’ve created a comprehensive marketing report, not all clients will read it. It may seem like an added step, but we’ll show you how to craft a straight-to-the-point executive summary that provides tremendous value to your clients.
How Facebook ODAX Goals Impact Your Clients
Back in 2021, Facebook announced a redesign of its advertising suite to an Outcome-Driven Ad Experience (ODAX). Wondering how this change will affect your clients and existing Facebook ads? Here’s everything you need to know about ODAX.
Customer Journey Mapping – A Complete Guide To Creating Customer Journey Maps
Is your client trying to understand their customers better? Give them an extra edge by customer journey mapping. This visual outline is explicitly created for each agency client and shows what customers experience at every touchpoint with the brand.
Facebook Ad Image Best Practices: A Go-To Guide
Creating ads for your clients is one of the most crucial parts of any Facebook marketing campaign. The images and text you use for your clients’ ads can make or break their audience engagement and ROI.
Do Manual Spreadsheets Excel For Client Reporting?
There are many reasons why your agency needs to stop using manual spreadsheets for client reporting and start implementing a modern solution instead.






