Faryal Khan
Google Display & Video 360: The Ins and Outs You Should Know
Google Display & Video 360 is a feature-rich, all-in-one platform for agencies to manage their online advertising campaigns across display, video, audio, and more. Here’s what you should know.
How a Thriving Side Hustle Turned into a Full-Fledged SEO Agency
Since starting Floodlight SEO in 2005, Jens Rhoades has helped hundreds of small and medium businesses covet the top spots on search engines and maintain favorable brand reputations. Read more about how his thriving side hustle turned into a full-fledged SEO agency.
Defining Success at All Stages of the Digital Agency Life Cycle
Knowing which stage you’re at in the agency life cycle will help you to make strategic decisions, future projections, and adjustments where needed. Here’s what you should know and expect.
Distribute Digital’s Path to Helping 150+ Businesses Thrive
Inspired by first-hand insight into building an agency from the ground up, Andy Hill took the leap and started Distribute Digital in 2019. Read more about his inspiring journey to create a process-driven, fully-remote marketing agency.
How to Craft an Executive Summary for Clients (+ Templates)
Even if you’ve created a comprehensive marketing report, not all clients will read it. It may seem like an added step, but we’ll show you how to craft a straight-to-the-point executive summary that provides tremendous value to your clients.
Client Reporting Benchmarks: The Marketing Agency Guide
This article will look at client reporting trends in 2022 to help you demonstrate your agency’s ROI month over month, optimize client reporting, scale your agency, and stay ahead of the curve.
How Facebook ODAX Goals Impact Your Clients
Back in 2021, Facebook announced a redesign of its advertising suite to an Outcome-Driven Ad Experience (ODAX). Wondering how this change will affect your clients and existing Facebook ads? Here’s everything you need to know about ODAX.
Customer Journey Mapping – A Complete Guide To Creating Customer Journey Maps
Is your client trying to understand their customers better? Give them an extra edge by customer journey mapping. This visual outline is explicitly created for each agency client and shows what customers experience at every touchpoint with the brand.
