Blog / Contributor

Faryal Khan

Senior Content Marketing Specialist

Faryal Khan is a multidisciplinary creative with 10+ years of experience in marketing and communications. Drawing on her background in statistics and psychology, she fuses storytelling with data to craft narratives that both inform and inspire.

Articles by Faryal Khan

Agency Growth

Nov 29, 2022

How a Thriving Side Hustle Turned into a Full-Fledged SEO Agency

Since starting Floodlight SEO in 2005, Jens Rhoades has helped hundreds of small and medium businesses covet the top spots on search engines and maintain favorable brand reputations. Read more about how his thriving side hustle turned into a full-fledged SEO agency.

Faryal Khan

Senior Content Marketing Specialist

Defining Success at Every Stage of the Agency Life Cycle

Agency Growth

Nov 24, 2022

Defining Success at All Stages of the Digital Agency Life Cycle

Knowing which stage you’re at in the agency life cycle will help you to make strategic decisions, future projections, and adjustments where needed. Here’s what you should know and expect.

Faryal Khan

Senior Content Marketing Specialist

Agency Growth

Oct 12, 2022

Distribute Digital’s Path to Helping 150+ Businesses Thrive

Inspired by first-hand insight into building an agency from the ground up, Andy Hill took the leap and started Distribute Digital in 2019. Read more about his inspiring journey to create a process-driven, fully-remote marketing agency.

Faryal Khan

Senior Content Marketing Specialist

Reporting & Insights

Oct 6, 2022

How to Craft an Executive Summary for Clients (+ Templates)

Even if you’ve created a comprehensive marketing report, not all clients will read it. It may seem like an added step, but we’ll show you how to craft a straight-to-the-point executive summary that provides tremendous value to your clients.

Faryal Khan

Senior Content Marketing Specialist

How To Create Facebook Ad's Using The Outcome-Driven Ad Experience (ODAX)

Marketing Best Practices

Aug 9, 2022

How Facebook ODAX Goals Impact Your Clients

Back in 2021, Facebook announced a redesign of its advertising suite to an Outcome-Driven Ad Experience (ODAX). Wondering how this change will affect your clients and existing Facebook ads? Here’s everything you need to know about ODAX.

Faryal Khan

Senior Content Marketing Specialist

Customer Journey Mapping Tools for Marketing Agencies

Marketing Best Practices

Aug 1, 2022

Customer Journey Mapping – A Complete Guide To Creating Customer Journey Maps

Is your client trying to understand their customers better? Give them an extra edge by customer journey mapping. This visual outline is explicitly created for each agency client and shows what customers experience at every touchpoint with the brand.

Faryal Khan

Senior Content Marketing Specialist

Marketing Best Practices

Jul 21, 2022

11 Best Real Estate SEO Strategies To Wow Your Clients

If you’re a marketing agency looking for SEO tips to jumpstart your real estate client’s business, you’ve come to the right place.

Faryal Khan

Senior Content Marketing Specialist

How to Create Engaging Facebook Ads - A Go-To Guide for Marketing Agencies

Marketing Best Practices

Jul 18, 2022

Facebook Ad Image Best Practices: A Go-To Guide

Creating ads for your clients is one of the most crucial parts of any Facebook marketing campaign. The images and text you use for your clients’ ads can make or break their audience engagement and ROI.

Faryal Khan

Senior Content Marketing Specialist

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