Back to Blog

New Integration to Google Display & Video 360!

Welcome to our newest integration: Google Display & Video 360!

Google Display & Video 360's platform allows you to monitor your campaigns from end-to-end, and now you can report on those campaigns right within AgencyAnalytics.

Let's take a look at what this integration involves!

Google Display & Video 360 Integration

New Sections

We've added three sections that you can report on your data from:

  • Campaigns
  • Creatives
  • Line Items

New Metrics

We've also added all of these fresh new metrics, available across all of the aforementioned sections!

  • CTR
  • Clicks
  • Cost
  • First Quartile Views
  • Impressions
  • Post-Click Conversions
  • Post-Impression Conversions
  • Third Quartile Views
  • Total Conversions
  • Video Complete Views
  • Video Midpoint Views
  • eCPA
  • eCPC
  • eCPM  

What is Google Display & Video 360?

Google Display & Video 360 is:

"An end-to-end campaign management for enterprises in one tool — from media planning and creative development to measurement and optimization"

It allows you to monitor and keep track of your media and creatives, across all of their campaigns. With the integration to AgencyAnalytics, you can now and quickly report on all of the creatives' metrics easily and intuitively!

Automate your Google Display & Video 360 Reports

Your clients often need their reports at a certain time on a certain day each month. You can easily automate this process through AgencyAnalytics!

Create beautiful, understandable reports and send them at a cadence that suits both you and your clients!

Written by Alex Girardi

Alex is in product marketing, pushing the great work from the engineering team out into the world. When he's not marketing, he's probably rock climbing or researching the latest eCommerce trends!