Welcome to our newest integration: Google Display & Video 360!
Google Display & Video 360's platform allows you to monitor your campaigns from end-to-end, and now you can report on those campaigns right within AgencyAnalytics.
Let's take a look at what this integration involves!
Google Display & Video 360 Integration
New Sections
We've added three sections that you can report on your data from:
Campaigns
Creatives
Line Items
New Metrics
We've also added all of these fresh new metrics, available across all of the aforementioned sections!
CTR
Clicks
Cost
First Quartile Views
Impressions
Post-Click Conversions
Post-Impression Conversions
Third Quartile Views
Total Conversions
Video Complete Views
Video Midpoint Views
eCPA
eCPC
eCPM
What is Google Display & Video 360?
Google Display & Video 360 is:
"An end-to-end campaign management for enterprises in one tool — from media planning and creative development to measurement and optimization"
It allows you to monitor and keep track of your media and creatives, across all of their campaigns. With the integration to AgencyAnalytics, you can now and quickly report on all of the creatives' metrics easily and intuitively!
Automate your Google Display & Video 360 Reports
Your clients often need their reports at a certain time on a certain day each month. You can easily automate this process through AgencyAnalytics!
Create beautiful, understandable reports and send them at a cadence that suits both you and your clients!
