13 best dashboard reporting tools: Options, features, and how to choose

If every client report takes three hours and you’re managing 25 clients, you’ve just lost 75 hours a month pulling data, formatting charts, and rebuilding the same dashboards over and over again.

Unproductive? Sure. But this isn't a skills problem. It’s a tooling problem.

The right dashboard reporting tools exist to end that cycle, but "better" looks different for every team. Below, we break down the best dashboard reporting tools agencies are actually using—what they’re genuinely good at, and where they fall short. Let’s get into it.

Best dashboard reporting tools: Shortlist

• AgencyAnalytics: The gold standard for an all-in-one client reporting platform. It’s built specifically for agencies, featuring automated reporting, white labeling, and multi-client dashboards designed to scale without the usual growing pains.

• Swydo: A straightforward, agency-friendly reporting tool that leans into consistency. It offers strong PPC and SEO templates for when you need fast, professional client deliverables.

• Looker Studio: The free, customizable "build-it-yourself" option. A good option for teams that feel right at home visualizing data and building interactive dashboards within the Google ecosystem.

• Funnel.io: A great contender for data collection and normalization. It’s the go-to when you’re pulling from a literal mountain of messy data sources and need it all to play nice.

• Microsoft Power BI: A powerful business intelligence platform for agencies that want deeper data analysis and advanced features beyond standard marketing reports.

AgencyAnalytics allows us to create live dashboards for our clients. These dashboards give our clients real-time access to their data and allow them to see how their campaigns are performing at any given time. This has helped us to build trust with our clients and to improve our communication with them.

Ben Paine, Managing Director, Digital Nomads HQ

What are dashboard reporting tools?

Think of dashboard reporting tools as the bridge between a mountain of raw data and the actionable insights your clients actually pay for. They connect to platforms like Google Analytics, ad accounts, and CRMs, then turn that stream of numbers into dashboards and reports that update on their own.

So instead of exporting files and rebuilding the same report every month, you open one screen, and everything’s there. Clean. Current. Ready to share.

With AgencyAnalytics, it’s easy to create custom dashboards in just a few clicks. Drag and drop the widgets you need and connect to data from more than 80 marketing platforms. Try it free for 14 days!

Why agencies need reporting dashboards

At the end of the day, your clients don’t see the late-night strategy sessions or the frantic pivoting. They see the report. If that report looks different or incomplete every month, it sends the wrong message. But with the right dashboard reporting tool, your agency will:

• Quit the manual hunt: Automatically pull data from multiple sources like Google Analytics, ad platforms, and CRMs.

• Trust the numbers: Keep accurate data flowing into interactive dashboards without the risk of manual export errors.

• Speak "Client": Turn raw data into clear data visualization that people can actually understand at a glance.

• Create a baseline: Standardize key metrics and key performance indicators across every single account.

• Put it on autopilot: Send automated reporting on a schedule instead of rebuilding the wheel every month.

• Open the doors: Share live, interactive reports clients can access whenever they want.

• See the future: Spot trends faster and analyze data before small issues turn into giant fires.

• Grow without the grind: Scale your reporting across more clients without adding a mountain of admin work.

Client dashboards and custom metrics are extremely valuable. We save a lot of time each month by sharing a dashboard where our clients can regularly check in and see status updates from our team. The ability to add custom metrics also makes things easier for us to aggregate KPIs across different channels.

Bryan Lozano, Vice President of Operations, Ad-Apt

Got clients with dozens of locations? Or do you need to compare progress across all your agency’s accounts? Add roll-up functionality to your dashboards with AgencyAnalytics for a full view of marketing performance. Sign up for your free 14 day trial today.

Top dashboard reporting tools compared

Every team handles reporting a little differently. Some live in client dashboards and recurring marketing reports, while others need deeper data analysis across every channel. Since "one size fits all" usually means "one size fits nobody," we’ve compared the best dashboard reporting software for agencies, marketing teams, and enterprise setups—so you can find what actually fits your day-to-day work.

Best for agencies and client reporting (white label + multi-client)

The tools in this category focus on automated reporting, customizable dashboards, and client-friendly views that make performance easy to share without needing a 20-minute meeting to explain what the numbers actually mean.

1. AgencyAnalytics: Best for holistic agency reporting

AgencyAnalytics works the way agencies actually report. All your marketing data flows into one place, dashboards stay up to date automatically, and client reports literally send themselves. It’s built for multi-client reporting from the ground up, which means less time assembling numbers and more time talking strategy.

AgencyAnalytics top features:

• White label dashboards and reports: Fully branded portals, custom domains, and client-ready layouts that look like your agency built them in-house.

• Automated reporting: Schedule reports once and send them automatically on a daily, weekly, or monthly cadence.

• Multi-client roll-up views: Monitor performance across all accounts with a bird’s-eye dashboard for quick check-ins.

• Drag-and-drop dashboard builder: Create custom marketing dashboards without spreadsheets or manual formatting.

• 80+ data connectors: Pull accurate data from Google Analytics, Google Ads, Search Console, social, call tracking, and more into one reporting view.

• Always-on client portals: Give clients 24/7 access to live, interactive dashboards instead of static PDFs.

Pricing: Plans start at $59/month.

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2. Swydo: Best for simple, template-based reporting

Swydo is built around consistency. It’s less about custom dashboards and more about creating one solid reporting system you can reuse across every client. If your team runs the same reporting process month after month, Swydo keeps it organized and predictable.

Swydo top features:

• Master templates that push updates across every linked client report automatically.

• Built-in workflow and task management to assign reporting work inside the platform.

• Multi-language reports with automatic translation for international clients.

• Custom KPI goals and alerts that flag when metrics hit targets or trend off course.

• Custom metrics that combine or calculate values (like adding markup to ad spend).

Pricing: Plans start at $69/month for 10 data sources, then scale as you add more.

3. NinjaCat: Best for data warehousing and complex reporting

NinjaCat is built for bigger, more complex setups. It’s less “quick client dashboards” and more “enterprise reporting engine” that can handle massive datasets and lots of moving pieces. It’s got its perks, but agencies should note that since it’s not purpose-built for marketing agencies, the functionality may be a clunky fit.

NinjaCat top features:

• Presentation-style PDF and PowerPoint reports.

• Enterprise aggregation across 150+ marketing data sources and large account structures.

• Budget pacing dashboards to monitor media spend and performance across many campaigns at once.

• Data warehousing support with exports to BigQuery or Snowflake for deeper analysis.

• Built-in call tracking and attribution for agencies focused on phone-based lead generation.

Pricing: Custom pricing based on clients, data volume, and reporting needs. Typically aimed at mid-size to large client-side marketing teams.

4. ReportingNinja: Best for flexible, budget-friendly reporting setups

ReportingNinja is a low-cost option for agencies that don’t want to overhaul their entire stack. It plays nicely with tools you already use and gives you a few different ways to build reports, whether that’s inside their editor, Looker Studio, or even Sheets. 

ReportingNinja top features:

• Hybrid setup with a native report builder, Looker Studio connector, and Google Sheets add-on.

• Data blending that combines metrics from multiple platforms into a single widget or chart.

• Advanced filtering with AND/OR logic for tighter control over what shows up in reports.

• Full white label dashboards and branded client portals.

Pricing: Plans start at $40/month for agencies, with higher tiers based on reports, users, and features.

Best for marketing teams (cross-channel performance dashboards)

Internal teams usually want quick answers, not long reports. Here are the tools that help marketers track performance, spot trends, and make data-driven decisions faster.

5. Looker Studio: Best free, DIY dashboard builder 

Looker Studio is the go-to when you want full control and zero software costs. It’s customizable and plays especially well with Google data, which makes it popular with scrappy teams willing to build their own dashboards from scratch. Less plug-and-play, more DIY.

Looker Studio top features:

• Custom dashboards built from scratch or templates, so each report matches the client or campaign.

• Data blending that combines SEO, PPC, and CRM data into one unified reporting view.

• Native integrations with Search Console, GA4, Google Ads, Sheets, and dozens of third-party connectors.

• Scheduled delivery and live dashboards that update automatically with real-time data.

• White label sharing options with branded URLs and client-facing views.

Pricing: Free. Paid connectors or third-party tools may add costs.

6. Geckoboard: Best for real-time KPI visibility

Geckoboard is built around visibility, not deep analytics. You point it at all your sources, pick the metrics that matter, and it turns them into dashboards oriented towards team viewing—on a TV, in Slack, or on your phone.

Geckoboard top features:

• Tailored dashboard creator with drag-and-drop KPI tiles for quick visual snapshots.

• Real-time data updates so your dashboards stay current without manual refreshes.

• Goal and target widgets to track performance versus benchmarks at a glance.

• Big-screen and wallboard mode to show live metrics in team spaces.

• Easy sharing via public links or Slack integrations so everyone stays on the same page.

Pricing: Pro plans start at $319/month.

7. Funnel.io: Best for centralizing and cleaning marketing data before reporting

Funnel isn’t really a dashboard builder. It’s the layer that fixes your data before it ever hits a dashboard. It pulls marketing data from everywhere, cleans it up, and standardizes it so the numbers in your reports actually match.

Funnel top features:

• 500+ connectors that automatically collect marketing data from ad platforms, analytics tools, ecommerce, and CRMs.

• Data normalization that standardizes naming, currencies, and metrics across sources.

• Transformation rules to map, clean, and reshape raw data before reporting.

• Centralized marketing data hub that feeds consistent data into dashboards or BI tools.

• Scheduled exports to Looker Studio, Tableau, Power BI, spreadsheets, or data warehouses.

Pricing: Funnel uses a usage-based model, typically ranging from $120 to $400/month for basic data hub access. But those costs scale as you add more data connectors, destinations, and flexpoints. 

8. Domo: Best for enterprise BI and advanced analytics

Domo is a full business intelligence platform, not just a dashboard tool. It handles data pipelines, modeling, and advanced analytics across your entire organization, then layers interactive dashboards on top. 

Domo top features:

• Built-in ETL and data pipelines to ingest and prep large datasets from multiple sources.

• Interactive dashboards with drill-downs, filters, and deep data exploration.

• Custom data models and calculated metrics for complex business reporting.

• Alerts, forecasting, and predictive analytics for trend monitoring.

• Mobile apps and executive dashboards designed for company-wide visibility.

Pricing: Custom pricing based on users and data volume.

9. Klipfolio: Best for highly customizable, power-user dashboards

Klipfolio is for teams that like control. Instead of relying on rigid templates, you build dashboards from the ground up with custom metrics, formulas, and layouts. It takes a little setup, but you can shape the data exactly how you want it.

Klipfolio top features:

• Custom metric builder with formulas and calculated fields for tailored KPIs.

• Fully flexible dashboard layouts with drag-and-drop visual components.

• Real-time data refresh across multiple sources for up-to-date reporting.

• Data blending and transformations directly inside the dashboard builder.

• Shareable links, embeds, and TV mode for internal team visibility.

Pricing: Team plans start at $350/month. 

Best for BI + advanced analytics (enterprise-grade reporting)

When reporting turns into serious data analysis, you start needing more than basic dashboards. These are the heavy hitters—platforms built for business intelligence, deeper analytics capabilities, and the kind of massive business data volumes that would break a standard tool. 

10. Microsoft Power BI: Best for Microsoft-centric teams

Power BI is what a lot of teams graduate to once spreadsheets stop cutting it. It’s a full BI platform with deep data modeling, heavy-duty analysis, and tight integration with the Microsoft ecosystem. Extremely capable, but definitely built for analysts, not quick client reports.

Microsoft Power BI top features:

• Advanced data modeling with relationships, calculated columns, and DAX formulas.

• Interactive dashboards with drill-downs, filters, and deep data exploration.

• Native integrations with Excel, Azure, SQL Server, and other Microsoft tools.

• Scheduled refresh and automated reporting across large datasets.

• Shareable reports via Power BI Service and mobile apps.

Pricing: Free desktop version available. Paid plans start around $14-$24/user/month, with premium enterprise pricing.

11. Tableau: Best for advanced data visualization

Tableau is built for slicing, filtering, and exploring data from every angle, making it a fan favorite for analysts and BI teams. That said, it has a bit more horsepower than most agencies need for routine reporting.

Tableau top features:

• Drag-and-drop visualization builder with a huge library of chart types.

• Interactive dashboards with drill-downs and ad hoc exploration.

• Data blending across multiple sources for deeper analysis.

• Storytelling mode to present insights step-by-step.

• Desktop, server, and cloud deployment options.

Pricing: Advanced data management plans start at $115/month for one creator, plus $35/user/month for additional team members. 

12. Sisense: Best for embedded analytics and custom BI apps

Sisense leans heavily into embedded analytics. Instead of just dashboards, it lets you bake analytics directly into your own apps or client portals. Great for product teams or SaaS companies, less common for everyday agency reporting.

Sisense top features:

• Embedded analytics that integrate dashboards directly into apps or portals.

• Elastic data models that handle large, complex datasets efficiently.

• White label and fully customizable front-end experiences.

• APIs and developer tools for building custom analytics workflows.

• Interactive dashboards with advanced filtering and drill-downs.

Pricing: Custom enterprise pricing based on usage and deployment.

13. Adverity: Best for marketing data integration at scale

Adverity sits somewhere between Funnel and a full BI platform. It focuses on collecting, transforming, and governing marketing data at scale, then layering analytics and dashboards on top. 

Adverity top features:

• Large library of marketing data connectors across ads, ecommerce, and analytics tools.

• Data transformation and enrichment tools to clean and standardize raw data.

• Centralized marketing data models for consistent reporting.

• Automated pipelines feeding dashboards or BI platforms.

• Built-in analytics and visualization for performance monitoring.

Pricing: Custom pricing based on connectors, data volume, and features.

Best dashboard reporting tools: summary

If you just want the highlights, this table lays it out. Compare features, pricing, and use cases side by side so you can quickly narrow down the right reporting software for your team.

Choosing the right dashboard tool for your agency

Every agency has its own way of doing things. Maybe you’re juggling dozens of clients and need multi-client dashboards that actually update themselves. Or, maybe you just want a reliable way to pull your marketing data into one place without the manual agony of stitching together numbers from five different platforms.

AgencyAnalytics was built with that exact logic in mind—straightforward dashboards, automated reporting, and a library of reporting and dashboard templates that handle the heavy lifting for you. Start a free 14-day trial and see how much easier it feels when your reporting software actually keeps up with you.