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PPC Forecasting: How to predict budget, costs, clicks & ROI in 2025
Learn PPC forecasting step-by-step: inputs, formulas, and templates to predict clicks, spend, conversions & ROI.
Dec 9, 2025
How To Use Customer Lifetime Value (CLV) To Set Acquisition Goals
Including the retention value of a customer in acquisition targets can make a huge difference in the acceptable cost per acquisition, which can open up the doors to new revenue opportunities.
Customer Journey Mapping – A Complete Guide To Creating Customer Journey Maps
Is your client trying to understand their customers better? Give them an extra edge by customer journey mapping. This visual outline is explicitly created for each agency client and shows what customers experience at every touchpoint with the brand.
10 SMS/Text Marketing Mistakes To Avoid (+ What To Do Instead)
The mobile marketing space is maturing fast, and this is clear from the growing number of digital marketing agencies that are getting into mobile strategy and its execution. However, with so much activity in this segment, it’s not surprising that some agencies are making mistakes
How Google’s Third-Party Data Phaseout Will Impact Your Campaigns
The third-party data era is almost coming to an end. Google announced to deprecate third-party cookies by 2022. It’s a significant shift for marketers and agencies. We’ll cover everything you need to know about the new Google third-party data phaseout and its implications for you
8 Tips to Improve the Time Visitors Spend on Your Website
In this guide, we discuss 8 tactics that you can use to improve the time that visitors spend on your website.
Mapping your Sales & Marketing Funnel in HubSpot: Lifecycle Stages, Lead Statuses, and Deal Stages
In this guide, we’ll discuss mapping your sales and marketing funnel in HubSport—including lifecycle stages, lead statuses, and deal stages.
