The SE Ranking alternative for agencies that want SEO performance visibility
Both SE Ranking and AgencyAnalytics help agencies track performance, but their focus is different. SE Ranking is SEO-centric, with tools made for keyword tracking and website audits. But its reporting features are limited for agencies managing clients across multiple marketing channels.
AgencyAnalytics is a complete multi-channel reporting solution. With 90+ integrations, drag-and-drop dashboards, and ready-made templates, agencies can track everything from PPC and email to social media and SEO.
For agencies juggling multiple campaigns, AgencyAnalytics is the choice for simplified, all-in-one reporting tailored to agency workflows.
As its name suggests, SE Ranking excels in SEO. But for agencies needing a broader reporting solution, AgencyAnalytics stands out. From day one, our focus has been on marketing agencies and their unique needs.
Here’s why agencies choose AgencyAnalytics:
90+ integrations for SEO, PPC, social, email, and more
Drag-and-drop dashboards for easy customization
White-label reports to reinforce your agency’s brand
AI insights for spotting growth opportunities
While SE Ranking is great for SEO specialists, AgencyAnalytics is the better choice for agencies managing multi-channel campaigns.
SE Ranking is a solid platform for SEO-focused agencies, offering tools like keyword tracking, competitor analysis, and website audits. But its limited integrations and reporting capabilities make it less efficient for agencies managing broader campaigns.
With SE Ranking, agencies often need to supplement their SEO data with additional platforms to track PPC, social, and email campaigns. This piecemeal approach creates inefficiencies, adds costs, and complicates workflows.
AgencyAnalytics simplifies everything with built-in integrations across all key marketing channels. Whether it’s SEO, Google Ads, Facebook, or Mailchimp, you get an all-in-one reporting platform that saves time and keeps your data in one place.
Comprehensive Multi-Channel Integrations
SE Ranking’s integrations are SEO-centric and focus on tools like Google Search Console and Bing Webmaster Tools. While useful, they fall short for agencies needing to manage multiple data sources. AgencyAnalytics connects with over 90 integrations. This gives your agency a complete view of all client campaigns, from social media to PPC to SEO.
Drag-and-Drop Dashboards
With AgencyAnalytics, building dashboards is fast and intuitive. Customize client dashboards in seconds using the drag-and-drop editor. SE Ranking lacks this flexibility, requiring manual setup and less visual customization for reports.
AI Insights
Imagine having a virtual assistant for your data. AgencyAnalytics uses AI to scan client metrics and provide actionable insights instantly. SE Ranking doesn’t offer comparable AI tools, which leaves agencies to manually analyze trends and opportunities.
White-Label Branding
AgencyAnalytics gives white-label customization an upgrade. Add your agency’s logo, colors, and branding to every report. SE Ranking’s branding options are more limited, making it harder to fully align reports with your agency’s image.
Over 7,000 agencies rely on AgencyAnalytics to simplify reporting. With a 4.7 rating on G2, AgencyAnalytics is praised for its ease of use, fast setup, and agency-focused features.
SE Ranking is highly rated for SEO, but when it comes to comprehensive agency reporting, AgencyAnalytics is the clear choice. Build reports, gather data together, and save time… all while impressing clients with professional dashboards and insights.
Migrating your client reporting to AgencyAnalytics follows a proven, agency-first process designed to remove friction and uncertainty.
Start with live chat support available 24/5 for fast answers and real-time guidance. For agencies on select plans, White Glove Onboarding delivers a tailored setup experience aligned to your workflows and reporting needs.
Agencies migrating a large number of clients receive complete migration support through optional Concierge Implementation Services, where our team handles the entire migration to ensure a clean, accurate, and efficient transition.
The result is a confident switch to AgencyAnalytics with continuity, clarity, and zero disruption to client reporting.
Trusted by 7,000+ marketing agencies
We wanted one platform that connects Google Analytics, Google Ads, and Shopify to generate a consolidated report for our clients. AgencyAnalytics removes manual labor from data entry and reporting, and clients have access to their report data in real time.
SE Ranking limits flexibility by focusing primarily on SEO. AgencyAnalytics has unlimited reports and dashboards across all marketing channels, so tracking client performance is simple and efficient.
Whether it’s PPC metrics, social media engagement, or SEO rankings, your clients get the insights they care about most, without added complexity.
Spending hours on a single client report is a thing of the past! AgencyAnalytics lets you create dashboards and reports in minutes with the drag-and-drop editor. Tailor insights for each client without coding or extra effort.
SE Ranking’s reporting tools focus on SEO and require more manual setup, making them less versatile for agencies managing multi-channel campaigns.
RANK TRACKER
Our full-featured keyword rank tracker gives daily ranking updates. Track Google, Bing, Google Local, and Google Mobile, and see detailed competitor data for every single keyword. You can even import your SE Ranking data, so you won’t lose your keyword history!
BACKLINK MONITOR
Need an alternative to SE Ranking’s pay-to-check backlink service? You’ve found it! Gain instant access to your backlink profile for every campaign. Monitor new and lost links, and see metrics like trust flow, citation flow, anchor text, and much more.
SEO ANALYTICS
Monitor SEO KPIs from top platforms like Google Analytics, Google Search Console, Google Lighthouse, Bing Webmaster Tools, and more… all from one easy-to-use interface.
Professional reports reflect your agency’s value. AgencyAnalytics offers fully white-labeled reports for consistent and flexible branding. SE Ranking provides branding options, but they’re less comprehensive and customizable compared to AgencyAnalytics.
AgencyAnalytics’ AI reporting tools give instant insights to identify trends and opportunities without hours of analysis. SE Ranking lacks comparable AI features, making data analysis more time-consuming.
Track key performance metrics with AgencyAnalytics’ customizable alerts. Whether it’s SEO traffic or PPC conversions, stay proactive by acting on important updates. SE Ranking’s alerting features are less robust, focusing mainly on SEO data.
With AgencyAnalytics, control what each client sees, sharing only the most relevant data. SE Ranking offers limited flexibility in permissions, which may not meet the needs of agencies managing a range of clients.
Agencies often juggle multiple campaigns. AgencyAnalytics includes built-in task management tools to keep teams organized and projects on track. SE Ranking lacks this feature and requires agencies to use separate tools for task management.
Built for agencies who need more than just data
AgencyAnalytics turns marketing metrics into client-ready insights. With less setup, less hassle, and more time saved.
Frequently Asked Questions
If we don’t answer all of your questions here, please contact us. Our team is happy to help.
For agencies managing complex reporting needs or migrating multiple clients, we recommend booking a demo to see how AgencyAnalytics can streamline your reporting at scale.
SE Ranking is a comprehensive SEO toolkit focused on keyword research, backlink analysis, site audits, and content optimization. It’s a go-to platform for executing SEO work.
AgencyAnalytics complements—and extends—those capabilities by focusing on:
Client-ready reporting and performance tracking
Cross-channel analytics beyond SEO, including paid media and social platforms
Automated reporting designed for agencies managing multiple client projects
While SE Ranking helps SEO teams do the work, AgencyAnalytics helps agencies communicate results clearly and consistently.
AgencyAnalytics is not designed to replace dedicated SEO tools like SE Ranking’s keyword research, backlink database, or site audit tool—and that’s intentional.
SE Ranking excels at:
Keyword research and competitive keyword analysis
Backlink data, referring domains, and link building insights
Technical audits, broken links, and SEO task execution
Agencies turn to AgencyAnalytics to:
Centralize SEO performance alongside other marketing channels
Track key metrics like organic traffic, visibility trends, and rankings over time
Deliver automated, branded reports without manual exports or screenshots
Together, they form a more complete SEO and reporting workflow.
AgencyAnalytics is built to act as a reporting layer for SEO tools like SE Ranking.
With the SE Ranking integration, agencies gain:
Centralized access to rankings, visibility trends, and SEO performance metrics
The ability to blend SEO data with paid, social, and web analytics data
Automated reporting that stays up to date without manual data pulls
This eliminates duplicate work and allows SEO professionals to focus on strategy—while AgencyAnalytics handles performance tracking and reporting.
AgencyAnalytics is designed specifically for cross-channel performance monitoring and client reporting, which results in a shorter learning curve for dashboards and client communication.
The platform provides:
An intuitive interface for building client-facing reports
Automated reporting across multiple projects and users
Clear, high-level views of performance without unnecessary extras
SE Ranking offers advanced features for SEO execution, while AgencyAnalytics simplifies how results are analyzed, summarized, and shared.
AgencyAnalytics is ideal for agencies and teams that want SEO performance monitoring and client reporting in one platform, without relying on multiple tools.
It’s a strong fit for:
SEO agencies managing multiple client accounts
Marketing teams that need cross-channel performance monitoring, not just SEO metrics
Teams that want built-in rank tracking combined with automated, client-ready reporting
SE Ranking is often favored by in-house SEO teams and SEO professionals focused on deep keyword research, content creation, backlink analysis, and technical audits.
AgencyAnalytics becomes the natural choice when the priority shifts to ongoing performance monitoring, scalability, and communicating results clearly to clients—with a built-in rank tracker that removes the need for a separate reporting layer.
Many agencies use AgencyAnalytics alongside SE Ranking when they want a complete SEO workflow that separates execution from performance monitoring.
In this setup, SE Ranking supports SEO strategy and execution through:
Keyword research using a dedicated keyword research tool and keyword explorer
Access to a large keyword database with keyword data, suggestions, and SERP analysis
Competitor research, content marketing insights, and tools to create and optimize content
AI-powered features such as AI search engines, AI-generated content, and tracking AI-powered search results
AgencyAnalytics complements this by:
Handling rank tracking and historical data for ongoing performance monitoring
Connecting performance metrics across search engines, Google Business Profile, and other channels
Turning keyword and ranking data into client-ready reports without manual work
Providing clear visibility into whether SEO efforts are improving organic performance over time
This approach avoids the steep learning curve of using one platform for everything, while allowing SEO teams to focus on keyword research, content creation, and optimization—while AgencyAnalytics delivers clear, scalable performance monitoring and reporting.
Yes. AgencyAnalytics supports broader SEO performance monitoring, not just keyword rankings.
The platform connects SEO data with performance signals from across the marketing stack, including:
Google Analytics to measure organic traffic, engagement, and performance beyond the click
Google Search Console for impressions, clicks, and search visibility trends
PageSpeed Insights and Lighthouse to surface site performance and technical health signals
Backlink monitoring to track link growth and authority over time
By combining these data sources, AgencyAnalytics provides a complete view of SEO performance alongside paid, social, and other marketing channels—all in one platform. This eliminates the need to stitch together data from multiple tools or rely on manual exports to understand true marketing performance.
Yes to both.
Start with a free trial to explore all the features—no credit card required. If you decide to continue, choose from flexible pricing plans and save more by paying annually.
And if AgencyAnalytics isn’t the right fit, we offer a 30-day money-back guarantee, no questions asked.