Brand Search Report Template for Clear Insights into Branded Traffic
Fully Customizable Brand Search Report Templates
Tailor every report to match your agency’s needs. Customize layouts, add white-label branding, and use drag-and-drop visualizations to highlight key trends.
Automate data pulls and create professional, client-ready reports that clearly demonstrate the impact of your marketing efforts—without the manual work.
Easily Report on Your Client's Branded Search Performance
Custom Branded Search Reports as Unique as Your Agency
Make Reports Truly Yours with White Labeling
Custom-Branded Reports That Build Trust
Customize reports with your logo, colors, and branding to maintain a consistent professional look that reflects your brand.
Clients see polished reports that reflect your work, helping to build trust and long-term relationships.
Access Data from 85+ Integrations in One Place
All Your Client’s Data, Centralized and Ready to Go
With over 85 marketing platform integrations, including Google Ads, Microsoft Ads, Google Search Console, and Google Analytics, your agency easily pulls all relevant data into one place.
No more switching between platforms or chasing down reports. This centralized access streamlines reporting, making it faster and easier to gather insights, create comprehensive reports, and present data that clients trust.
Never Miss a Deadline With Scheduled Reports
Automate Reports To Keep Clients in the Loop
Scheduled client reports ensure your agency always delivers reports on time without the last-minute scramble. Clients receive regular, data-driven insights right on schedule.
With the ability to schedule reports, you’ll never have to worry about missing a deadline again.
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7 Sections To Include in a Brand Search Report Template
Designing a professional-looking, branded report cover page adds an extra layer of polish to client reports. It sets the tone right from the start, showing clients that every detail of their marketing campaign has been carefully considered.
A well-designed cover page reinforces your agency’s credibility, creates a solid first impression, and makes your reports instantly recognizable. It’s a simple yet powerful way to highlight your agency’s professionalism while keeping your brand front and center.
Including an executive summary at the start of a report template helps clients quickly grasp the key takeaways from the selected date range without diving into all the details. It gives them a high-level view of the results and insights, saving time while making the report easier to digest.
A well-crafted brand report includes a brief summary highlighting the key performance metrics and initiatives driving results, making it easy for clients to understand their brand’s progress.
When tracking branded search term performance, Google Ads paid search data is essential. It gives you–and your clients– real-time insights into how trademark search terms perform in paid campaigns, providing a direct link between the investment in brand awareness and measurable results like clicks, impressions, and conversions.
By adding paid brand search data, the report connects all the dots. Clients get a clear picture of how their trademarked keywords are doing, showing stakeholders the real value of your agency’s work. It’s a straightforward way to show how your efforts drive growth and what’s working best to push their brand forward.
Even though Microsoft Ads has a smaller search market share than Google, including its branded paid search data in a report still matters. Microsoft reaches a different audience, often one that might not use Google regularly. Ignoring this data means missing valuable insights influencing brand visibility and performance.
Adding Microsoft Ads data to the report highlights the full impact of a brand’s search presence across platforms. Clients want to know how their trademark search terms are performing, no matter where the traffic comes from.
While paid search data is critical, Google Search Console gives your clients the organic side of the story. Including this data in a brand search report offers insights into how branded keywords perform in organic search, from impressions to clicks and average ranking positions. Get granular with the Google Search Console template by filtering on exact and close variant matches of your client’s brand terms.
This data ensures stakeholders have the numbers they need to make informed decisions and see the real value your agency brings to their brand's performance.
While Google Search Console provides valuable insights, tracking keyword rankings for branded terms is just as important. Your client should almost always rank #1 for their brand name (unless it’s a very generic term). Keeping an eye on these rankings helps spot any competitors trying to push them out of the top spot.
Adding keyword ranking data to the brand search report shows clients you're not just monitoring performance but also staying ahead of any competition vying for their branded keywords and trying to outrank them organically.
Use the Keyword Rankings by Tag feature to filter the report on groups like Brand Keywords. Track rankings based on the client's target region, whether local or national, for a clearer view of how they're performing in critical markets.
Even though Google Analytics 4 doesn’t provide specific keyword data for organic search, it plays a key role in understanding how visitors engage with a client’s site. GA4 helps track what happens after people arrive, whether they clicked on a branded term or directly entered the URL.
Including Google Analytics 4 data in a brand search report highlights overall site performance–like how well visitors engage, convert, and stay on the site. It’s an easy way to show how all traffic sources contribute to brand growth and business results. Although it may not provide all the granular keyword data, showing how traffic converts to leads and revenues helps end the report on a high note.
FAQs About Custom Brand Search Report Templates
Still have questions about how to create and use custom Brand Search Report Templates? Don’t worry, we’ve got you covered.
Yes. An AgencyAnalytics report is built from sections you choose, in the order you set. A client dashboard you've already built exports in as a new section. Save the finished structure and it becomes a template of your own. The report editor guide has the steps.
Yes. An AgencyAnalytics report sends daily, weekly, biweekly, monthly, quarterly, or annually, with your own subject line and message on it. Require Approval pauses each send for your review first, which is worth having on while a client is new. The scheduling guide has the detail.
The template comes with an AgencyAnalytics subscription. There's one plan at $25 per client a month and it covers every feature. The 14-day free trial requires no credit card, so build the template and see it working before you pay anything.
Yes. One AgencyAnalytics report holds sections from every integration connected to that client, so paid, organic, email, and call data land in the same place. If you want the view across several clients at once, that's a roll-up report.
Yes. AgencyAnalytics white labels the whole thing: your logo replaces ours on the login screen and on every report cover and header, your icon becomes the favicon in the client's browser tab, and your colors apply to dashboards and widgets. Reports can be served from your own domain, and it's a one-time setup.
Yes. AgencyAnalytics takes anything you keep in a Google Sheet straight onto a dashboard or report, and custom widgets cover the rest as a stat or a simple text or image block. You can also request an integration; agency votes decide what gets built next.
Yes. An AgencyAnalytics report or dashboard shared as a link opens read-only with no sign-in. Put it on a schedule if they'd rather it just turned up, or give them a portal login if they like to dig into the numbers themselves. Client and staff users are unlimited, so it costs nothing either way.
Usually not. Ask your client to add you as a user on their own accounts with the access AgencyAnalytics needs, then connect under your own login. If they'd rather hang onto their passwords, set them up as a Client User and they connect everything themselves.
Yes. Put a KPI target on the metric and AgencyAnalytics posts to your in-app notification inbox when the target is met, or when the number moves far enough to be worth a look. Set it on one client or across the whole account.
Yes. When an integration disconnects, AgencyAnalytics notifies every user with access to that client, in their in-app inbox. Same whether the authorization lapsed or someone changed permissions at the client's end, so you hear about it before they do.
