Melody Sinclair-Brooks
Maximizing Agency Profitability: 11 Strategies for Success
As your agency scales, it’s only natural to focus on bringing in more revenue year after year. But with growth comes increased expenses–making it a real challenge to keep your profitability on track.
Maximize Your Marketing Agency’s Profits with the 80/20 Rule (Pareto Principle)
Learn how to maximize efficiency and productivity at your agency by applying the 80/20 rule, aka the Pareto Principle. Find out how to work smarter, not harder, and get the most out of your resources.
Best Executive Marketing Dashboard Examples
You need an accessible way to track the effectiveness of all of the key initiatives in real-time without drowning in a sea of spreadsheets. That’s where an effective executive marketing dashboard can help.
How To Create Local Marketing Reports
If your agency focuses on helping local businesses, pinpointing local marketing metrics will help them understand what’s working and what to improve. We’ll show you how to create a local marketing report and an easy template that you can use.
7-Step Client Onboarding Checklist for Agencies (+Free Template)
While no two companies take the exact same approach to client onboarding, here’s a seven-step onboarding checklist any agency can use to establish a strong working relationship--and keep it with client reporting.
8 Digital Marketing Checklists To Simplify Tasks + Free Templates
Without marketing launch checklists, you risk creating incomplete strategies. We’ll outline marketing checklists every agency needs to launch new marketing channels and show you how to track all that data at scale.
17 Facebook Metrics to Track for Success
With so many different metrics and stats available, it can be difficult to know where to begin. To effectively measure your Facebook marketing efforts as an agency, you need to know which Facebook metrics to track and which ones matter the most.
A Guide To Ad Hoc Reporting for Marketing Agencies
For a marketing agency, it means creating reports for your clients on request to answer a specific question. You might think this is beyond the scope of your services, but with the right ad hoc reporting tools, it won’t be hard to provide actionable insights to satisfy your clients’ specific needs.
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