Melody Sinclair-Brooks
Melody Sinclair-Brooks brings nearly a decade of experience in marketing in the tech industry. Specializing in B2B messaging for startups and SaaS, she crafts campaigns that cut through the noise, leveraging customer insights and multichannel strategies for tangible growth.
Articles by Melody Sinclair-Brooks
11 Essential Facebook Ad Metrics to Track
Which ads have the best CTR? How much have you spent? What’s your ROI? A great Facebook Ads report should answer each of these questions and more. Learn the top Facebook Ads metrics you should be tracking, plus a Facebook Ads dashboard to get you started.
A Guide To Ad Hoc Reporting for Marketing Agencies
For a marketing agency, it means creating reports for your clients on request to answer a specific question. You might think this is beyond the scope of your services, but with the right ad hoc reporting tools, it won’t be hard to provide actionable insights to satisfy your clients’ specific needs.
What Is the Ideal Marketing Agency Structure?
What should you consider when creating or adjusting an org chart? Should you separate account management and execution? Find out what other agency owners had to say.
Everything You Need to Know About Social Commerce
What social commerce reporting tools can accurately measure the fast changes in the market so that your clients keep up with social media trends that change faster than any e-commerce platform or brick-and-mortar storefront ever could?
Social Media Marketing Agency Pricing: How Much To Charge?
As an agency, how do you know how much to charge for social media management? Find out industry benchmarks and how social media reporting helps you retain key accounts, upsell, and land new clients.
Track Your Clients’ Micro Conversions to Hit Client Reporting Home Runs
Tracking your clients’ micro conversions gives useful insights to hone in on the ideal buyer’s journey.
Client Reporting: How to Demonstrate the Value of Your Agency’s Services
Client reporting is crucial to running a successful marketing agency. Here’s why it’s so important and how to create great custom client reports.
A Guide to Holiday Season Marketing for Agencies
Unlock success with our comprehensive guide on holiday season marketing for agencies. Boost client ROI and navigate the festive shopping frenzy.