Melody Sinclair-Brooks
Maximizing Agency Profitability: 11 Strategies for Success
As your agency scales, it’s only natural to focus on bringing in more revenue year after year. But with growth comes increased expenses–making it a real challenge to keep your profitability on track.
Maximize Your Marketing Agency’s Profits with the 80/20 Rule (Pareto Principle)
Learn how to maximize efficiency and productivity at your agency by applying the 80/20 rule, aka the Pareto Principle. Find out how to work smarter, not harder, and get the most out of your resources.
How To Quickly & Easily Create SEO Reports for Clients
The anatomy of a perfect SEO report can seem like a mystery, even for the most seasoned marketing agencies. Let’s look at how SEO reporting keeps track of your agency’s efforts and makes sure your SEO doesn’t hit the fan–so to speak.
Best Executive Marketing Dashboard Examples
You need an accessible way to track the effectiveness of all of the key initiatives in real-time without drowning in a sea of spreadsheets. That’s where an effective executive marketing dashboard can help.
How To Create Local Marketing Reports
If your agency focuses on helping local businesses, pinpointing local marketing metrics will help them understand what’s working and what to improve. We’ll show you how to create a local marketing report and an easy template that you can use.
7-Step Client Onboarding Checklist for Agencies (+Free Template)
While no two companies take the exact same approach to client onboarding, here’s a seven-step onboarding checklist any agency can use to establish a strong working relationship--and keep it with client reporting.
8 Digital Marketing Checklists To Simplify Tasks + Free Templates
Without marketing launch checklists, you risk creating incomplete strategies. We’ll outline marketing checklists every agency needs to launch new marketing channels and show you how to track all that data at scale.
How to Create a PPC Report Your Clients Will Love
A great PPC report tells your clients a story about their PPC marketing data by connecting the dots between metrics like clicks, cost, and conversions to illustrate their campaign performance.
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