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PPC | NEWS
Mar 3, 2021

New Centro DSP & Centro / Basis Integrations!

This week we're adding integrations for both Centro DSP and Centro / Basis to our list of PPC integrations!Let's dig in and see what metrics you can report on with these new integrations.Centro DSPOur new Centro DSP integration can be set up as...

Alex Girardi
PPC
Feb 23, 2021

An Upgrade to our Simpli.fi Integration

This week we're bringing you an upgrade to our Simpli.fi integration, bringing on board 7 new sections and corresponding metrics!This upgrade will allow you to drill down deeper into your Simpli.fi data and glean some great insights that you can...

Alex Girardi
NEWS | PPC
Jan 19, 2021

New Update: Filter for Multiple Ad Campaigns

You may have seen a mention in last week's newsletter, and here comes the official release!You can now filter your Facebook Ads and Google Ads by multiple campaigns, meaning you can show data on specific multiple campaigns at once. Previously, you...

Alex Girardi
PPC
Jan 14, 2021

How to Build a PPC Dashboard to Track Performance

If you’re managing paid ads for clients across multiple platforms, tracking the performance of the entire PPC budget can often be overwhelming and time-consuming.Aside from monitoring the performance of each individual ad campaign, reporting on...

Peter Foy
PPC
Nov 26, 2020

What is Programmatic Advertising? A Complete Guide for Agencies

If you've ever managed an online advertising campaign for your own business or for clients, you've likely heard of programmatic advertising.Despite being around since the late '90s, there's still a lot of confusion about what programmatic...

Peter Foy
PPC
Nov 4, 2020

11 Key Facebook Ads Metrics to Track

Tracking and reporting your results is an essential component of any Facebook advertising campaign. Which ads have the best CTR? How much have you spent? What is the campaign's overall ROI? A great Facebook Ads report should answer each of these...

Peter Foy
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