Learn How to Build & Scale Your Agency

Receive weekly updates with actionable advice on growing your agency

Jul 29, 2020

How to Use LinkedIn Ads to Grow Your Business in 2020

LinkedIn Ads are often put on the backburner in favor of Google Ads and Facebook ads. However, if you overlook the world’s largest professional networking platform, you’re missing out on a big opportunity.With 690+ million users in more than 200...

Chris Bibey
Jul 17, 2020

Google Ads vs. Facebook Ads: Which is the Best Choice for Your Business?

Google Ads (formerly known as AdWords) and Facebook Ads are the two gorillas of PPC advertising. Both can be significant drivers for your business and many companies use both in congruence to maximize their reach. But, since time and money is...

Rebecca Bowden
Jun 12, 2020

How Much Should You Charge for PPC Management?

As a rockstar marketer (agency, consultant, or freelancer), you've got to be a renaissance scholar: skilled and learned in many things. You've got to offer what your clients need, and in many cases that includes pay-per-click (PPC) management....

Christian Sculthorp
May 27, 2020

From Beginner to Pro: 21 Free Google Ads Tutorials

As PPC budgets continue to grow, so too does the demand for experienced pay-per-click services. It's no surprise then, that PPC and SEM jobs are on the rise, and the need for quality PPC analysts and Google Ads (formerly Adwords) managers...

Christian Sculthorp
Apr 23, 2020

39 Competitor Analysis Tools to Crush Your Marketing Campaigns

Our natural drive is to innovate — to create something unique and original. Yet, some of the greatest innovations in history came about as the result of emulating others. From technology to art, everything is a remix. As Picasso put it: "Good...

Christian Sculthorp
Jan 27, 2020

Average CTR: Your Guide To Click-Through-Rate

Search engines are now placing a premium on an excellent click-through rate. Ultimately, in the PPC model, the more people click, the more money search engines make. Click-through rate is arguably one of the most common metrics for digital...

Lisa Raehsler
      Older →