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PPC
May 5, 2021

Average CTR: Your Guide To Click-Through-Rate

There's no question that search engines place a premium on an excellent click-through rate. This trend makes sense as in the PPC business model, the more people click, the more money search engines make. Click-through rate is arguably one of the...

Lisa Raehsler
PPC
Apr 22, 2021

A Complete Guide to Yelp Ads for Local Businesses

When it comes to growing a local business, word-of-mouth is one of the most powerful marketing tools at your disposal.The challenge for many local businesses, however, is that this can take a significant amount of time to develop word-of-mouth...

Peter Foy
NEWS | PPC
Apr 21, 2021

New Integration to Yelp Ads

This week, we're bringing you a brand new integration to Yelp Ads - adding to both our PPC and Local list of integrations!What is Yelp Ads?Yelp Ads provides you with a platform to promote your local business listing on Yelp. With Yelp Ads, you can...

Alex Girardi
SEO | PPC
Apr 21, 2021

36 Competitor Analysis Tools to Improve Your Marketing Campaigns

Our natural drive is to innovate — to create something unique and original. Yet, some of the greatest innovations in history came about as the result of emulating others. From technology to art, everything is a remix. As Picasso put it: "Good...

Christian Sculthorp
PPC
Apr 7, 2021

ROAS: Your Guide To Return On Ad Spend

ROAS is a crucial metric for any online advertiser and is the online advertising equivalent of Return on Investment (ROI). ROAS is often used to describe the profits attributable to, and made by, advertising campaigns. Ultimately, the goal of this...

Lisa Raehsler
PPC | NEWS
Apr 7, 2021

New Integration to Google Display & Video 360!

Welcome to our newest integration: Google Display & Video 360!Google Display & Video 360's platform allows you to monitor your campaigns from end-to-end, and now you can report on those campaigns right within AgencyAnalytics.Let's take a...

Alex Girardi
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