Google Ads (formerly known as AdWords) and Facebook Ads are the two gorillas of PPC advertising. Both could be significant drivers for your business with many companies using both in congruence to maximize their reach. But, since time and money is...
We would like to think that a visitor finds your blog or clicks an ad, and immediately converts into a sale or lead. Unfortunately, that is rarely the case. Today, people will visit your site several times prior to converting. They'll find your...
Google Analytics data can be invaluable for marketers and business owners; however, the sheer volume of information can also be overwhelming to read and interpret. If you're not sure where to start with Google Analytics for yourself or your client...
Online marketers have dozens of advertising platforms and tools to choose from. Google AdWords is the largest and best-known of these, which is unsurprising because after all, Google is the biggest search engine in the world. But there are plenty...
As a rockstar marketer (agency, consultant, freelancer, or otherwise), you've got to be a renaissance scholar: skilled and learned in many things. You've got to offer what your clients need. And in 2018, that most definitely includes pay-per-click...
As a marketer, you know that your marketing is driving traffic to your client's websites, but do you have the hard data to prove it? On a client call, can you show which exact tweets or guest posts generated leads, and which ones failed? There is...