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PPC
Jan 27, 2020

Average CTR: Your Guide To Click-Through-Rate

Search engines are now placing a premium on an excellent click-through rate. Ultimately, in the PPC model, the more people click, the more money search engines make. Click-through rate is arguably one of the most common metrics for digital...

Lisa Raehsler
PPC
Jan 6, 2020

ROAS: Your Guide To Return On Ad Spend

ROAS is a crucial metric for any online advertiser and is the online advertising equivalent of Return on Investment (ROI). ROAS is often used to describe the profits attributable to, and made by, advertising campaigns. The goal of this cornerstone...

Lisa Raehsler
PPC
Nov 19, 2018

11 Facebook Ads Metrics to Track (and 2 You Should Simply Ignore)

Reporting is a key component to any Facebook advertising campaign. Which ads have the best CTR? How much have you spent? What's your ROI? A great Facebook Ads report should answer each of these questions and more. But it's easy to get lost in all...

Rebecca Bowden
PPC
Sep 12, 2018

Google Ads vs. Facebook Ads: Which is the Best Choice for Your Business?

Google Ads (formerly known as AdWords) and Facebook Ads are the two gorillas of PPC advertising. Both could be significant drivers for your business with many companies using both in congruence to maximize their reach. But, since time and money is...

Rebecca Bowden
PPC | SEO
Aug 23, 2018

Attribution Models for Marketers: The Definitive Guide

We would like to think that a visitor finds your blog or clicks an ad, and immediately converts into a sale or lead. Unfortunately, that is rarely the case. Today, people will visit your site several times prior to converting. They'll find your...

Rebecca Bowden
SEO | PPC
Apr 19, 2018

Cut Through the Confusion in Google Analytics by Looking at These 6 Metrics

Google Analytics data can be invaluable for marketers and business owners; however, the sheer volume of information can also be overwhelming to read and interpret. If you're not sure where to start with Google Analytics for yourself or your client...

Joe Kindness
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