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PPC
Jun 12, 2020

How Much Should You Charge for PPC Management?

As a rockstar marketer (agency, consultant, or freelancer), you've got to be a renaissance scholar: skilled and learned in many things. You've got to offer what your clients need, and in many cases that includes pay-per-click (PPC) management....

Christian Sculthorp
PPC
May 27, 2020

From Beginner to Pro: 21 Free Google Ads Tutorials

As PPC budgets continue to grow, so too does the demand for experienced pay-per-click services. It's no surprise then, that PPC and SEM jobs are on the rise, and the need for quality PPC analysts and Google Ads (formerly Adwords) managers...

Christian Sculthorp
SEO | PPC
Apr 23, 2020

39 Competitor Analysis Tools to Crush Your Marketing Campaigns

Our natural drive is to innovate — to create something unique and original. Yet, some of the greatest innovations in history came about as the result of emulating others. From technology to art, everything is a remix. As Picasso put it: "Good...

Christian Sculthorp
PPC
Jan 27, 2020

Average CTR: Your Guide To Click-Through-Rate

Search engines are now placing a premium on an excellent click-through rate. Ultimately, in the PPC model, the more people click, the more money search engines make. Click-through rate is arguably one of the most common metrics for digital...

Lisa Raehsler
PPC
Jan 6, 2020

ROAS: Your Guide To Return On Ad Spend

ROAS is a crucial metric for any online advertiser and is the online advertising equivalent of Return on Investment (ROI). ROAS is often used to describe the profits attributable to, and made by, advertising campaigns. The goal of this cornerstone...

Lisa Raehsler
PPC
Nov 19, 2018

11 Facebook Ads Metrics to Track (and 2 You Should Simply Ignore)

Reporting is a key component to any Facebook advertising campaign. Which ads have the best CTR? How much have you spent? What's your ROI? A great Facebook Ads report should answer each of these questions and more. But it's easy to get lost in all...

Rebecca Bowden
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