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Nov 19, 2018

11 Facebook Ads Metrics to Track (and 2 You Should Simply Ignore)

Reporting is a key component to any Facebook advertising campaign. Which ads have the best CTR? How much have you spent? What's your ROI? A great Facebook Ads report should answer each of these questions and more. But it's easy to get lost in all...

Rebecca Bowden
Sep 12, 2018

Google Ads vs. Facebook Ads: Which is the Best Choice for Your Business?

Google Ads (formerly known as AdWords) and Facebook Ads are the two gorillas of PPC advertising. Both could be significant drivers for your business with many companies using both in congruence to maximize their reach. But, since time and money is...

Rebecca Bowden
Aug 23, 2018

Attribution Models for Marketers: The Definitive Guide

We would like to think that a visitor finds your blog or clicks an ad, and immediately converts into a sale or lead. Unfortunately, that is rarely the case. Today, people will visit your site several times prior to converting. They'll find your...

Rebecca Bowden
Apr 19, 2018

Cut Through the Confusion in Google Analytics by Looking at These 6 Metrics

Google Analytics data can be invaluable for marketers and business owners; however, the sheer volume of information can also be overwhelming to read and interpret. If you're not sure where to start with Google Analytics for yourself or your client...

Joe Kindness
Jul 5, 2017

Why AdRoll and Bing Ads Can No Longer Be Ignored

Online marketers have dozens of advertising platforms and tools to choose from. Google AdWords is the largest and best-known of these, which is unsurprising because after all, Google is the biggest search engine in the world. But there are plenty...

Joe Kindness
Apr 15, 2017

How Much Should You Charge for PPC Management?

As a rockstar marketer (agency, consultant, freelancer, or otherwise), you've got to be a renaissance scholar: skilled and learned in many things. You've got to offer what your clients need. And in 2018, that most definitely includes pay-per-click...

Christian Sculthorp
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