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SEO | PPC
Apr 19, 2018

Cut Through the Confusion in Google Analytics by Looking at These 6 Metrics

Google Analytics data can be invaluable for marketers and business owners; however, the sheer volume of information can also be overwhelming to read and interpret. If you're not sure where to start with Google Analytics for yourself or your client...

Joe Kindness
PPC
Jul 5, 2017

Why AdRoll and Bing Ads Can No Longer Be Ignored

Online marketers have dozens of advertising platforms and tools to choose from. Google AdWords is the largest and best-known of these, which is unsurprising because after all, Google is the biggest search engine in the world. But there are plenty...

Joe Kindness
PPC
Jan 13, 2017

UTM Tracking: What Are UTM Codes and How Do I Use Them?

As a marketer, you know that your marketing is driving traffic to your client's websites, but do you have the hard data to prove it? On a client call, can you show which exact tweets or guest posts generated leads, and which ones failed? There is...

Christian Sculthorp
PPC
Jun 20, 2016

Scale Adwords Management Using Automated Rules

Ah, the age old question every agency owner has to answer… How much wood could a woodchuck chuck if a woodchuck could chuck wood? The answer is so obvious. A woodchuck would chuck all the wood he could chuck if a woodchuck could chuck wood. So how...

Tyler Whittingham
PPC
Apr 4, 2016

How Much Should You Charge for PPC Management?

As a rockstar marketer (agency, consultant, freelancer, or otherwise), you've got to be a renaissance scholar: skilled and learned in many things. You've got to offer what your clients need. And in 2016, that most definitely includes pay-per-click...

Christian Sculthorp
PPC
Mar 24, 2016

From Beginner to Pro: 21 Free Adwords Tutorials For 2016

With the growing PPC budgets come increased demand for experienced pay-per-click services. It's no surprise, then, that PPC and SEM jobs are on the rise. As we continue to move forward into the second quarter 2016, the need for quality PPC...

Christian Sculthorp