As a rockstar marketer (agency, consultant, or freelancer), you've got to be a renaissance scholar: skilled and learned in many things. You've got to offer what your clients need, and in many cases that includes pay-per-click (PPC) management....
As PPC budgets continue to grow, so too does the demand for experienced pay-per-click services. It's no surprise then, that PPC and SEM jobs are on the rise, and the need for quality PPC analysts and Google Ads (formerly Adwords) managers...
Our natural drive is to innovate — to create something unique and original. Yet, some of the greatest innovations in history came about as the result of emulating others. From technology to art, everything is a remix. As Picasso put it: "Good...
Search engines are now placing a premium on an excellent click-through rate. Ultimately, in the PPC model, the more people click, the more money search engines make. Click-through rate is arguably one of the most common metrics for digital...
ROAS is a crucial metric for any online advertiser and is the online advertising equivalent of Return on Investment (ROI). ROAS is often used to describe the profits attributable to, and made by, advertising campaigns. The goal of this cornerstone...
Reporting is a key component to any Facebook advertising campaign. Which ads have the best CTR? How much have you spent? What's your ROI? A great Facebook Ads report should answer each of these questions and more. But it's easy to get lost in all...
