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PPC
Nov 26, 2020

What is Programmatic Advertising? A Complete Guide for Agencies

If you've ever managed an online advertising campaign for your own business or for clients, you've likely heard of programmatic advertising.Despite being around since the late '90s, there's still a lot of confusion about what programmatic...

Peter Foy
PPC
Nov 4, 2020

11 Key Facebook Ads Metrics to Track

Tracking and reporting your results is an essential component of any Facebook advertising campaign. Which ads have the best CTR? How much have you spent? What is the campaign's overall ROI? A great Facebook Ads report should answer each of these...

Peter Foy
NEWS | PPC
Nov 3, 2020

The Mammoth Upgrade to Google Ads Reporting

If you've checked out our blog, From Beginner to Pro: 21 Free Google Ads Tutorials, you're probably a Google Ads expert by now.This week, we've launched a mammoth update to our Google Ads integration. 40 new metrics to report on, new sections...

Alex Girardi
PPC
Oct 29, 2020

6 Strategies to Write Compelling Google Ads Copy

Whether you’re completely new to the world of Google Ads or a seasoned veteran, writing effective ad copy can be one of the most challenging tasks for marketers.In fact, it’s often said that ad copy is one of the most important differentiators of...

Peter Foy
PPC
Oct 22, 2020

Snapchat Ads: A Complete Guide for Digital Agencies

If you’re running paid ads for clients, you may have asked yourself: are Snapchat ads worth the investment?Whether or not you’ve tried the social media platform for yourself, there’s no question that it's incredibly popular within the 18 to 30...

Peter Foy
SOCIAL | PPC | NEWS
Oct 20, 2020

A New Integration to Snapchat Ads

By the end of 2020, Snapchat is predicted to have 314 million users worldwide. It's a platform with huge potential to reach millions of people.Today, we're bringing you a brand new integration to Snapchat Ads, so you can keep track of, and report...

Alex Girardi
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