There's no question that search engines place a premium on an excellent click-through rate. This trend makes sense as in the PPC business model, the more people click, the more money search engines make. Click-through rate is arguably one of the...
When it comes to growing a local business, word-of-mouth is one of the most powerful marketing tools at your disposal.The challenge for many local businesses, however, is that this can take a significant amount of time to develop word-of-mouth...
This week, we're bringing you a brand new integration to Yelp Ads - adding to both our PPC and Local list of integrations!What is Yelp Ads?Yelp Ads provides you with a platform to promote your local business listing on Yelp. With Yelp Ads, you can...
Our natural drive is to innovate — to create something unique and original. Yet, some of the greatest innovations in history came about as the result of emulating others. From technology to art, everything is a remix. As Picasso put it: "Good...
ROAS is a crucial metric for any online advertiser and is the online advertising equivalent of Return on Investment (ROI). ROAS is often used to describe the profits attributable to, and made by, advertising campaigns. Ultimately, the goal of this...
Welcome to our newest integration: Google Display & Video 360!Google Display & Video 360's platform allows you to monitor your campaigns from end-to-end, and now you can report on those campaigns right within AgencyAnalytics.Let's take a...