FeaturesCustom Marketing Dashboards

Track client performance with custom marketing dashboards

No more scattered data. Centralize performance metrics from over 80 data sources and visualize campaign results in minutes–always know what’s working, easily spot areas for improvement, and quickly prove your agency’s ROI.

Start Your Free Trial See Plans & Pricing

An illustration showing how to create a custom digital marketing analytics dashboard for each marketing agency client

Custom dashboards that align with your vision

Craft client dashboards and reports tailored to your agency’s unique approach to marketing, all without breaking a sweat. Easily personalize each marketing dashboard and report to match your clients' goals and highlight your successes.

Start Free Trial

100% Customizable

Build fully customizable client dashboards and reports with complete flexibility and control

White Labeled

Professionally brand your dashboards and reports with your logo, colors, and even host them on your own domain

80+ Integrations

Access all your clients' marketing data under one roof with an ever-growing selection of integrations

Easy Onboarding

Leverage pre-built dashboard templates or quickly clone existing custom dashboards for new clients

IMPRESS CLIENTS WITH A CUSTOM DASHBOARD

Design Dashboards Based on Your Clients’ Goals

Leverage the power of personalization with a digital marketing reporting tool that does the heavy lifting. Address clients' distinct needs using customizable widgets, a drag-and-drop report builder, and white labeling capabilities. Enhance their digital marketing dashboard experience with tailored solutions that showcase results.

Give clients a personalized experience with white label client reporting tools built for marketing agencies

KPIs That Drive Decisions

Customize Reports with Essential Metrics

Easily select the KPIs that matter most to your clients from over 80 platform integrations, including Google Analytics, Google Ads, Social Media, SEO, and other popular digital marketing platforms. Unparalleled flexibility allows your agency to craft custom reports focused precisely on the metrics that underline your clients' success stories.

Pull data directly into a client dashboard and provide a tailored view that highlights the impact of your agency’s digital marketing efforts.

An example of a custom social media dashboard that can be built by a marketing agency

IN-DEPTH REPORTING & INSIGHTS

Provide Granular Insights with Custom Metrics

Take each marketing dashboard beyond what’s expected by creating custom metrics for the most in-depth client reporting possible. Combine data points from 80+ integrations into custom blended metrics. With this extra layer of personalization, add elevated insight and transparency to your client reporting.

An example of how to generate granular marketing insights using custom metrics

HIT YOUR MARKETING GOALS

Set Goals and Exceed Performance Targets

It’s essential to clearly define goals and set performance targets when you’re working with clients. The Goals widget lets you establish monthly targets and track performance on a day-to-day basis in one clear visual. Establish transparency, build trust, and reduce churn by showing clients exactly how they’re progressing toward their business goals.

Set and automatically track marketing goals, thresholds, and campaign performance targets

TELL A STORY WITH YOUR DATA

Add Context to Your Data with Annotations

Enrich your clients' marketing data with context. Highlight their campaign changes using annotations on date-based charts. Establish performance benchmarks, integrate KPIs, and craft a compelling narrative with your data, all to support enhanced decision-making.

An example of adding annotations into marketing reports or dashboards to improve context and data storytelling

Streamline your agency’s workflow with powerful client reporting software

Start Your Free 14-day Trial Today

Illustration of a user at a marketing agency trying the client reporting features from AgencyAnalytics

Start Your Free 14-day Trial Today

Jason Hylan

Clix

Byconsolidatingallofourtoolsintodashboards,wehavesavedsomuchtimeandmoney—it’strulybeeninvaluable.Asanagencyowner,Idon’tknowofabetterplatformthanAgencyAnalytics.

Read Case Study

Unlock efficiency and performance with multi-client dashboards built for marketing agencies. Creating custom dashboards at the agency level means you stop checking multiple client dashboards to find and compare data. Instead, include crucial metrics and clients' data in one place. Account managers easily track all their clients’ KPIs from a single Account Dashboard. Or, create benchmarks for your agency by comparing clients’ metrics. For example, easily compare Facebook Ads cost per click (CPC) across all your clients to determine your agency’s average performance.

Discover Multi-Client Dashboards

An example of how to track important KPIs across more than one of your client campaigns using a multi-client agency dashboard

Discover the white label reporting tool trusted by 7,000+ marketing agencies.

Start Your Free Trial

By adding multiple custom dashboards you get access to an endless combination of setups depending on your agency’s needs. A few use cases include creating a "highlights" dashboard to track your must-see daily metrics, building a custom social media dashboard for your social efforts, or creating a "current PPC work" dashboard for your ads that are live.

Browse Templates

FAQs About Custom Marketing Dashboards

Still have questions about marketing dashboards? Don’t worry—we’ve got you covered. Here’s everything you need to know to create a personalized, up-to-date dashboard that tracks your marketing performance across all your channels.

A marketing dashboard is a centralized platform that helps digital marketers track key performance indicators across multiple marketing channels. It consolidates data from tools like Google Analytics, SEO tools, Google Ads, and social media platforms, giving marketing professionals up-to-date data visualizations that simplify complex data and support better decision-making.

A marketing dashboard includes specific metrics tailored to your marketing strategy, such as website traffic, social media metrics, campaign data, and revenue generated. The best marketing dashboards also integrate email marketing, SEO efforts, and Google Search Console data to display key performance indicators that reflect your overall marketing objectives.

To create a custom digital marketing dashboard, start by identifying key marketing metrics tied to your campaigns. Then use a marketing dashboard tool like AgencyAnalytics to automatically import data from multiple platforms, build customizable dashboards with drag-and-drop widgets, and streamline your reporting process. Whether you're building custom dashboards from scratch or using marketing dashboard templates, you'll simplify the reporting processes and improve campaign clarity.

The main benefit of using a marketing analytics dashboard is gaining actionable insights from all your data in one place. It helps marketing teams visualize metrics, identify trends, and measure marketing performance without switching between tools. A customized marketing dashboard eliminates guesswork and supports better tracking of demand lead generation metrics through SEO, paid advertising, social media, website performance, and more.

A marketing dashboard streamlines the reporting process by automatically pulling in up-to-date data and organizing it into a shareable format. You can use dashboards for live performance reviews, scheduled reports, or even embed them under a custom domain for client access—saving your marketing team hours every month.

A marketing analytics dashboard helps marketing teams monitor performance daily with metrics that update frequently. A reporting dashboard is used to summarize those results into structured updates, typically highlighting the most important key performance indicators rather than including the level of in-depth marketing data required for campaign optimization.

Popular types of marketing dashboards include SEO dashboards for rank tracking, social media marketing dashboards for channel engagement, and web analytics dashboards (most commonly a Google Analytics dashboard) for website performance. Other marketing dashboard examples include email marketing dashboards, PPC dashboards, and content marketing dashboards—each designed to track specific metrics based on your agency’s marketing strategy.

The best marketing dashboard software makes it easy to import data from all your tools, customize dashboards for each client, and streamline your reporting process. AgencyAnalytics was built specifically for digital marketing agencies—offering customizable dashboards, automated reports, and a user-friendly interface that helps you show the value of your work without the manual effort. Try it free and see the difference it makes.

Hayley Peters, Co-Owner

OhMyDigital

AgencyAnalyticshassavedushourseverymonthinreportingtime.Nowwecanprovidefarmorethoroughreportingforourclients,andit’sfasterandeasiertopulltogether.Italsogivesouragencyamuchmoreprofessionaltouch.