What metrics should agencies track in a Moz backlink report?

Agencies spotlight key Moz metrics that clearly show link profile authority and growth. Focus on Total Backlinks, Referring Domains, Domain Authority, Page Authority, Top Linking Pages, and Anchor Text distribution. These indicators reflect the impact of link-building strategies and improve search visibility.

How do you create a custom Moz report?

Creating a custom Moz report is easy with AgencyAnalytics. Begin with the Moz dashboard template or assemble a layout using drag-and-drop widgets. Include charts for Domain Authority trends, backlink count, and top anchors, then annotate jumps or drops to explain strategic wins. For deeper analysis, layer in Google Search Console, keyword rankings, website analytics, and site audit data alongside Moz backlink analytics to paint the complete SEO picture.

Can Moz reporting be automated?

Absolutely. AgencyAnalytics converts Moz reporting into a hands-off process through scheduled report delivery—set it once and create daily, weekly, or monthly reports automatically. Clients receive fresh backlink and domain authority updates, eliminating manual exports while maintaining report quality.

How do you white label Moz reports?

Agency dashboards and reports can be fully branded on select AgencyAnalytics plans—including logos, color themes, layout styles, and even custom domains. Whether clients use live dashboards or receive automated updates, everything reflects the agency, not third-party tools. Implement white label client reporting to reinforce your brand at every touchpoint.

How do agencies report on Moz metrics across multiple clients?

Agencies managing multiple clients typically create individual dashboards per website to track each client's Moz backlink metrics, while roll-up views aggregate backlink and authority trends across the agency's entire client portfolio. This dual approach delivers both tactical SEO detail and strategic portfolio insight, all in one streamlined reporting system.

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Moz Backlink Reporting Tool

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Moz Dashboards & Reports

Customizable Moz Backlink Reporting

We know that many agencies use Moz alongside AgencyAnalytics, and now you can add all this data to your automated reports and dashboards. Our Moz integration brings you detailed backlinks dashboards and a wide range of widgets for fully customizable reporting.

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Backlinks
Date
Domains

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All Your Most Important Backlink Data

Moz Summary Dashboard

The Moz Summary dashboard features all of your most important backlinks data including Total Backlinks, Total Domains, Page Authority, and Domain Authority. You’ll also find detailed backlink information on Top Pages and Top Anchors by Linking Domain.

In-Depth Backlink Analytics

Moz Backlinks Dashboard

The Moz Backlinks dashboard provides in-depth backlink analytics so you can easily track and analyze your campaign's progress. You'll find intuitive data visualization widgets to share with clients, as well as data on individual backlinks including Link Type, Anchor Text, Referring Domains, Page & Domain Authority, and Spam Score.

Detailed Moz Reporting

Moz Backlink Metrics

For an even deeper Moz backlinks analysis, we also have dashboards and report pages covering Referring Domains and Anchors. Each one of these dashboards is automatically populated with data from Moz, so you can focus on building high-quality links for your clients instead of manually preparing reports.

Focus On Results, Automate the Rest

Automated Moz Reporting

Put your entire Moz reporting process on autopilot with our suite of report automation tools. Keep your clients up-to-date with their link building campaign by scheduling daily, weekly, or monthly reports. Personalize each report with your own comments and unique insights into the campaign.

Running an agency always involves multiple tools and marketing channels. Whether you’re running PPC, SEO, social, email, or call tracking campaigns, we've got you covered with over 85 marketing integrations. We also have a team dedicated to adding new integrations, so you're always up-to-date with the latest in digital marketing.

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Impress clients and boost brand recognition with fully white labeled Moz reporting. Upload your logo, customize your color scheme, and host your reports and dashboards on your own domain. Your success is our success — you can even tell your clients you built the platform in-house, we won’t tell!

Add Your Agency's Branding

Building backlinks is an important part of any SEO campaign, but it doesn’t end there. With our full suite of SEO tools, you can offer the most comprehensive service possible to your clients. By combining our all-in-one reporting platform with these tools, you’ve got everything you need to build, manage, and scale your agency.

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Just like digital marketing, client reporting has changed. These days clients want access to their data on their own schedule. With a live dashboard, you can do just that. Set up dashboards with our customizable Moz widgets, and send your clients their own login for 24/7 access. You can even have full control over what each client sees.

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Incorporate Moz insights alongside key SEO performance data from your full toolset to give clients a more complete picture. Track progress, uncover opportunities, and guide strategy using a centralized, automated reporting platform built for agencies.

Simplify your SEO reporting. Strengthen your strategic clarity.

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Combine Moz metrics with broader SEO performance data across multiple clients into one high-level view. Quickly identify which clients need attention and which are on track. Compare visibility trends, spot performance gaps, and guide strategy at scale. With centralized, up-to-date campaign insights, your team focusses where it counts—no spreadsheets required.

See the Bigger Picture

Transform Moz metrics and other SEO performance data into clear, visual dashboards your clients can instantly grasp. Highlight trends, progress, and cross-channel impact—without the overhead of BI tools or manual reporting.

Streamlined reporting, built for client clarity and agency speed.

Visualize Client Success

Show clients the value of your SEO efforts with white-labeled dashboards that blend Moz metrics with broader performance data. Automate delivery, skip the spreadsheets, and keep your reporting aligned with your brand.

Spend less time building reports—and more time driving rankings, visibility, and growth.

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FAQs About Moz Backlink Reporting for Marketing Agencies

SEO success demands clarity, not clutter. These answers explain how to highlight backlink strength, surface authority trends, brand your reports, automate delivery, and scale SEO insights across clients.

Agencies spotlight key Moz metrics that clearly show link profile authority and growth. Focus on Total Backlinks, Referring Domains, Domain Authority, Page Authority, Top Linking Pages, and Anchor Text distribution. These indicators reflect the impact of link-building strategies and improve search visibility.
Creating a custom Moz report is easy with AgencyAnalytics. Begin with the Moz dashboard template or assemble a layout using drag-and-drop widgets. Include charts for Domain Authority trends, backlink count, and top anchors, then annotate jumps or drops to explain strategic wins. For deeper analysis, layer in Google Search Console, keyword rankings, website analytics, and site audit data alongside Moz backlink analytics to paint the complete SEO picture.
Absolutely. AgencyAnalytics converts Moz reporting into a hands-off process through scheduled report delivery—set it once and create daily, weekly, or monthly reports automatically. Clients receive fresh backlink and domain authority updates, eliminating manual exports while maintaining report quality.
Agency dashboards and reports can be fully branded on select AgencyAnalytics plans—including logos, color themes, layout styles, and even custom domains. Whether clients use live dashboards or receive automated updates, everything reflects the agency, not third-party tools. Implement white label client reporting to reinforce your brand at every touchpoint.
Agencies managing multiple clients typically create individual dashboards per website to track each client's Moz backlink metrics, while roll-up views aggregate backlink and authority trends across the agency's entire client portfolio. This dual approach delivers both tactical SEO detail and strategic portfolio insight, all in one streamlined reporting system.