Moz Backlink Reporting Tool

Automate your Moz reporting and create detailed dashboards featuring all of your Moz backlink data.

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Automated Moz Dashboards & Reports from AgencyAnalytics

Bring Moz analytics into focus

Transform complex Moz analytics into clear, client-friendly reports that reveal what’s working and where to improve.

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Moz Reporting

All your Moz data in an all-in-one reporting platform

Live Dashboards

Monitor backlinks in real-time with live Moz dashboards

Backlink Analytics

Analyze your Moz backlink data with fully customizable widgets

Agency Automation

We've got all the tools you need to put your agency on autopilot

Moz Dashboards & Reports

Customizable Moz Backlink Reporting

We know that many agencies use Moz alongside AgencyAnalytics, and now you can add all this data to your automated reports and dashboards. Our Moz integration brings you detailed backlinks dashboards and a wide range of widgets for fully customizable reporting.

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Explore the SEO Report Template

Metrics Explorer

Explore All Available Moz Metrics

See all the metrics you can easily add to your client reports and marketing dashboards

Backlinks
Date
Domains

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All Your Most Important Backlink Data

Moz Summary Dashboard

The Moz Summary dashboard features all of your most important backlinks data including Total Backlinks, Total Domains, Page Authority, and Domain Authority. You’ll also find detailed backlink information on Top Pages and Top Anchors by Linking Domain.

In-Depth Backlink Analytics

Moz Backlinks Dashboard

The Moz Backlinks dashboard provides in-depth backlink analytics so you can easily track and analyze your campaign's progress. You'll find intuitive data visualization widgets to share with clients, as well as data on individual backlinks including Link Type, Anchor Text, Referring Domains, Page & Domain Authority, and Spam Score.

Detailed Moz Reporting

Moz Backlink Metrics

For an even deeper Moz backlinks analysis, we also have dashboards and report pages covering Referring Domains and Anchors. Each one of these dashboards is automatically populated with data from Moz, so you can focus on building high-quality links for your clients instead of manually preparing reports.

Focus On Results, Automate the Rest

Automated Moz Reporting

Put your entire Moz reporting process on autopilot with our suite of report automation tools. Keep your clients up-to-date with their link building campaign by scheduling daily, weekly, or monthly reports. Personalize each report with your own comments and unique insights into the campaign.

Colin Lewis, Director of Content

SEO Design Chicago

AgencyAnalyticssavestimeandmoneyinadditiontowowingourclientswithprofessionalreports.Insteadofspendinghoursonreportpreparation,ourteamissellingmoreandspendingproductivetimewithclients.

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Running an agency always involves multiple tools and marketing channels. Whether you’re running PPC, SEO, social, email, or call tracking campaigns, we've got you covered with over 80 marketing integrations. We also have a team dedicated to adding new integrations, so you're always up-to-date with the latest in digital marketing.

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Discover the white label reporting tool trusted by 7,000+ marketing agencies.

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Incorporate Moz insights alongside key SEO performance data from your full toolset to give clients a more complete picture. Track progress, uncover opportunities, and guide strategy using a centralized, automated reporting platform built for agencies.

Simplify your SEO reporting. Strengthen your strategic clarity.

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Powerful SEO Reporting Software Built for Marketing Agencies

Jessica Tappana, Owner

Simplified SEO Consulting

WeloveusingAgencyAnalytics,andofalltheSEOtoolsweinvestin,weconsiderthistobethemostimportantone!Whenwe’reabletoclearlyshowaclienttheirdata,weimproveclientretention.

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FAQs About Moz Backlink Reporting for Marketing Agencies

SEO success demands clarity, not clutter. These answers explain how to highlight backlink strength, surface authority trends, brand your reports, automate delivery, and scale SEO insights across clients.

Agencies spotlight key Moz metrics that clearly show link profile authority and growth. Focus on Total Backlinks, Referring Domains, Domain Authority, Page Authority, Top Linking Pages, and Anchor Text distribution. These indicators reflect the impact of link-building strategies and improve search visibility.

Creating a custom Moz report is easy with AgencyAnalytics. Begin with the Moz dashboard template or assemble a layout using drag-and-drop widgets. Include charts for Domain Authority trends, backlink count, and top anchors, then annotate jumps or drops to explain strategic wins. For deeper analysis, layer in Google Search Console, keyword rankings, website analytics, and site audit data alongside Moz backlink analytics to paint the complete SEO picture.

Absolutely. AgencyAnalytics converts Moz reporting into a hands-off process through scheduled report delivery—set it once and create daily, weekly, or monthly reports automatically. Clients receive fresh backlink and domain authority updates, eliminating manual exports while maintaining report quality.

Agency dashboards and reports can be fully branded on select AgencyAnalytics plans—including logos, color themes, layout styles, and even custom domains. Whether clients use live dashboards or receive automated updates, everything reflects the agency, not third-party tools. Implement white label client reporting to reinforce your brand at every touchpoint.

Agencies managing multiple clients typically create individual dashboards per website to track each client's Moz backlink metrics, while roll-up views aggregate backlink and authority trends across the agency's entire client portfolio. This dual approach delivers both tactical SEO detail and strategic portfolio insight, all in one streamlined reporting system.

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