Moz Dashboard for Domain Authority, Backlinks, and SEO Progress

Show clients how their SEO campaigns are performing with a Moz dashboard built specifically for marketing agencies. Combine domain authority metrics, link growth, and keyword rankings—all in a branded, up-to-date view.
Moz Dashboard Template Example

Custom Moz Dashboards as Unique as Your Agency

Customizable Moz Dashboard for Smarter SEO Insights

A white-labeled Moz dashboard consolidates essential SEO data, making it easier to track backlinks, referring domains, and page authority. Customize widgets, white label dashboards, and highlight the KPIs that matter most to your clients.

Provide clients with a live, up-to-date view of their Moz performance while streamlining internal analysis. With automated reporting, seamless integration with Moz, and a built-in keyword ranking tool, agencies save time on data collection and focus on refining SEO strategies that improve rankings and visibility.

An example of the drag-and-drop Moz dashboard template for marketing agencies

Easily Report on Your Client’s Moz Metrics

Custom Moz Dashboards as Unique as Your Agency

Centralize Client Data for Maximum Impact

Instantly Access All Your Clients’ Moz Data

Streamline reporting with 85+ integrations like Google Analytics and Google Ads, all in a single dashboard. 


Access key metrics from every platform without switching tabs. New integrations ensure you always have the latest data for real-time insights. 


Save time, optimize campaigns effectively, and deliver clear, data-driven results to clients—all from one centralized location.

An example of the available marketing platform integrations AgencyAnalytics offers to connect your clients’ marketing data
Elevate Your Agency’s Brand

White Label Your Moz Dashboards

Deliver a seamless client experience with fully white labeled dashboards. Customize everything—from logos to color schemes—so every client report reflects your agency’s brand. Build trust and showcase your agency’s professionalism with real-time, branded data that drives engagement—all while reinforcing your agency’s identity.

An example of how to add your marketing agency’s branding to customizable marketing reporting software
Deepen Your Insights

Provide Granular Insights With Custom Metrics

Combine data from 85+ integrations to build custom-blended metrics that highlight the insights your clients care about most.  


Go beyond standard reporting to deliver in-depth, tailored analysis that aligns with each client’s unique goals. 


Custom metrics help you present data in a way that tells a clear story, provides valuable context, and helps clients make informed business decisions.  

A screenshot of the AgencyAnalytics custom marketing metrics feature
Simplify Client Management

Monitor All of Your Clients at a Glance

Create custom dashboards at the agency level to track key metrics across multiple clients in one centralized location. Easily compare campaign performance, spot trends, and identify opportunities at a glance. 


With all essential data in one place, managing your client portfolio more efficiently is easy. Streamline reporting and save time while delivering valuable insights across your client base.

An Example of a Multi-Client Campaign Dashboard
Exceptional Support When You Need It

Customer Support is Our Top Priority

AgencyAnalytics puts your agency first with reliable, around-the-clock support. Our live chat is available 24/5, with response times averaging under 3 minutes to quickly address your questions. 


With a 95%+ satisfaction rate, our team is here to guide you through setting up Moz dashboards and more, helping you deliver outstanding client results. 


You care about your client’s success. We care about yours.

Best in Class Customer Support for Marketing Agencies
Report Smarter. Not Harder.

Streamline Reporting and Focus On What Matters

Instead of spending hours manually pulling data and creating reports, deliver real-time insights that clients care about—all in one customizable, easy-to-read dashboard. Save time every month by automatically including essential SEO data from Moz, along with marketing metrics from 85 other sources in one platform.

Pull key metrics from Google Analytics, Backlinks Monitor, and more to provide clients with a complete view of their SEO and business performance. Customize each Moz dashboard, then quickly clone it to onboard clients faster, freeing up time to grow your agency.

An illustration of cloning marketing reports and dashboards for faster client onboarding

Sign up for your free trial now!

No credit card required. No setup hassle. Just instant access to automated reporting, custom dashboards, and multi-channel insights.

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5 Sections To Include in a Moz Dashboard

To avoid overwhelming clients with unnecessary data and deliver a snapshot of campaign performance, highlight the most important KPIs at the top of your Moz dashboard in a performance overview section. This is an efficient way for your agency to showcase progress, identify wins, surface actionable competitive intel, and identify where to fine-tune strategies.

Use the drag-and-drop editor to highlight the most critical metrics for each client. Better yet, use automated marketing reports to save hours on manual reporting. Both features help you deliver valuable insights more quickly.

A backlinks overview breaks down the links driving authority to a client’s website. View total backlinks, referring domains, anchor text distribution, and more in a glance to gauge your client’s site authority and SEO health.

By presenting data on the number and quality of backlinks, your agency highlights how its efforts contribute to improved domain authority and search rankings. This overview also helps you spot issues like broken links and optimize link-building strategies.

Including referring domains in a Moz dashboard showcases the quality of your agency’s link-building efforts.

The referring domains section focuses on the unique domains linking to a client’s website, offering a clear picture of the quality and diversity of their backlink profile. The metrics in this section gauge how widespread the client’s content is across the web and how authoritative their links are.

Including anchor text data in a Moz dashboard offers a clear view of how external sites describe and link to a client’s content. It reveals patterns and opportunities for keyword optimization.

Tracking anchor data helps your agency demonstrate the effectiveness of its link-building strategies and keyword usage. It also helps identify over-optimized anchors or irrelevant terms that could negatively affect SEO performance.

Including goal tracking in your Moz dashboard is essential for measuring progress against your client’s SEO objectives. Setting clear benchmarks for Moz data shows you how well your campaigns are performing or where improvements are needed.

Moz Dashboard Summary

Build automated Moz dashboards that deliver results

Save time and impress clients with a powerful, results-driven dashboard template. Access the free Moz dashboard template today!

Illustration of a user at a marketing agency trying the client reporting features from AgencyAnalytics

FAQs About Custom Moz Dashboards

Still have questions about how to create and use custom Moz Dashboards? Don’t worry, we’ve got you covered.

  • An AgencyAnalytics dashboard is the view your client opens whenever they want the current picture, and a report is the version that goes out, fixed to a period and scheduled. Any dashboard can be added to a report as a section, so you’re never building the thing twice.

  • An AgencyAnalytics dashboard opens on the most recent data stored for that client’s connected accounts, with the date range and comparison period you set. Every integration also ships a prebuilt dashboard of its own, which is the quickest way to see what a new connection is pulling in.

  • The template comes with an AgencyAnalytics subscription. There’s one plan at $25 per client a month and it covers every feature. The 14-day free trial requires no credit card, so build the template and see it working before you pay anything.

  • AgencyAnalytics connects to Moz with a paid Moz API plan, and the account access ID and secret key. Full steps are in the Moz connection guide.

  • Yes. One AgencyAnalytics report holds sections from every integration connected to that client, so paid, organic, email, and call data land in the same place. If you want the view across several clients at once, that’s a roll-up report.

  • Yes. AgencyAnalytics white labels the whole thing: your logo replaces ours on the login screen and on every report cover and header, your icon becomes the favicon in the client’s browser tab, and your colors apply to dashboards and widgets. Reports can be served from your own domain, and it’s a one-time setup.

  • Yes. AgencyAnalytics takes anything you keep in a Google Sheet straight onto a dashboard or report, and custom widgets cover the rest as a stat or a simple text or image block. You can also request an integration; agency votes decide what gets built next.

  • Yes. An AgencyAnalytics report or dashboard shared as a link opens read-only with no sign-in. Put it on a schedule if they’d rather it just turned up, or give them a portal login if they like to dig into the numbers themselves. Client and staff users are unlimited, so it costs nothing either way.

  • Usually not. Ask your client to add you as a user on their own accounts with the access AgencyAnalytics needs, then connect under your own login. If they’d rather hang onto their passwords, set them up as a Client User and they connect everything themselves.

  • Yes. Put a KPI target on the metric and AgencyAnalytics posts to your in-app notification inbox when the target is met, or when the number moves far enough to be worth a look. Set it on one client or across the whole account.

  • Yes. When an integration disconnects, AgencyAnalytics notifies every user with access to that client, in their in-app inbox. Same whether the authorization lapsed or someone changed permissions at the client’s end, so you hear about it before they do.