Blog / Contributor

Paul Stainton

Director of Content & SEO

Paul Stainton is a digital marketing leader with extensive experience creating brand value through digital transformation, eCommerce strategies, brand strategy, and go-to-market execution.

Articles by Paul Stainton

Marketing Metrics Your Agency Should Be Tracking

Marketing Analytics

Oct 30, 2024

Top Marketing Metrics You Should Be Tracking

If you want to stand out from other agencies, it’s important that you track the most essential marketing metrics for your client. Here are some of the key performance indicators (KPIs) to track and frameworks to prioritize them.

Paul Stainton

Director of Content & SEO

How To Build an SEO Ranking Checker Report in Under 30 Minutes

Reporting & Insights

Oct 15, 2024

How To Build an SEO Ranking Checker Report in Under 30 Minutes

Learn how to set up an SEO ranking checker to track keyword performance in 30 minutes or less. Manage client campaigns and deliver actionable insights.

Paul Stainton

Director of Content & SEO

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Reporting & Insights

Oct 7, 2024

Transform Your Reporting Process with Smart KPI Tracking Strategies

Practical tips and tools for implementing an effective KPI tracking system, helpful for informed decision-making and driving agency and client growth.

Paul Stainton

Director of Content & SEO

Discover the 7 Benefits of an Analytical Dashboard AI Tool

Artificial Intelligence Reporting & Insights

Oct 4, 2024

7 Benefits of an Analytical Dashboard AI Tool

Learn how an analytical dashboard AI tool enhances reporting, speeds up data analysis, and provides actionable insights for marketing agencies.

Paul Stainton

Director of Content & SEO

Agency Growth

Jun 19, 2024

19 Agency Leaders Provide Expert Tips for Growing a Marketing Agency

Uncover the secrets to growing a marketing agency with expert insights from 19 successful agencies on managing cash flow, streamlining processes, hiring top talent, maintaining client relationships, and leveraging technology.

Paul Stainton

Director of Content & SEO

Agency Growth

May 17, 2024

19 Benefits of SEO To Help Sell Your SEO Services

A guide to the ROI & benefits of SEO that helps you show a reluctant client why SEO is a critical part of any digital marketing strategy and an investment worth making.

Paul Stainton

Director of Content & SEO

Marketing Analytics

May 10, 2024

31 Digital Marketing Analytics That Matter

An overview of the 31 most important digital marketing analytics that your agency should track to create relevant and actionable client reports & dashboards.

Paul Stainton

Director of Content & SEO

Marketing Best Practices

Mar 26, 2024

YouTube SEO: A How-To Guide for Ranking Videos

In this guide, we’ll walk you through some SEO tips, from keyword research to video content creation, and show you how to use end cards, descriptions, and hashtags for the best results.

Paul Stainton

Director of Content & SEO

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