Paul Stainton
Paul Stainton is a digital marketing leader with extensive experience creating brand value through digital transformation, eCommerce strategies, brand strategy, and go-to-market execution.
Articles by Paul Stainton
Is SEO Word Count Really a Thing and Does It Matter?
There has been a lot of debate lately about how long your content needs to be to rank keywords on Google. Some people believe you need to set a minimum word count for SEO, while others think it doesn’t matter. So, what’s the truth?
BigCommerce Analytics: Top 18 Metrics to Track
Learn about BigCommerce analytics and how they drive eCommerce success. This guide offers insights into reporting, metrics, and tools to manage online business.
How To Do a Website Audit That Turns Insights Into Actions
Optimize your clients’ websites with our step-by-step guide to conducting an effective website audit. Discover the types of audits, benefits, timing, and essential tools that help turn insights into actions and results.
Transforming Generic ChatGPT Prompts for Marketing Into Power Prompts Using Proven Models
Learn how to use marketing models to craft awesome ChatGPT prompts for marketing that improve AI outputs and capitalize on your agency’s creativity.
How to Level Up With Enterprise SEO Metrics
When working at the enterprise level, the stakes and competition are high, so the SEO metrics you track and report on make a huge difference in your organic search strategy.
Making the Switch to AgencyAnalytics from Another Platform
Looking to switch from your current reporting platform? Moving your client reporting to AgencyAnalytics–and discovering all the benefits that come with the only client reporting platform built for marketing agencies–is a lot easier than you might think.
51 Best Remote Work Tools for a Marketing Agency
Find the best remote work tools to help your marketing agency communicate better, collaborate more effectively, and stay organized.
Tales From the Trenches: The Crazy Client Requests Marketing Agencies Deal With
As a marketing agency, you must inevitably deal with some crazy client requests. From outrageous deadlines, impossible budgets, or off-the-wall requests, here’s a look at some of the craziest client requests our marketing agencies have received––and how they handled them.







