Blog / Contributor

Paul Stainton

Director of Content & SEO

Paul Stainton is a digital marketing leader with extensive experience creating brand value through digital transformation, eCommerce strategies, brand strategy, and go-to-market execution.

Articles by Paul Stainton

Agency Management

Sep 13, 2022

How to Recession-Proof Your Agency: 10 Strategies to Survive

Recessions throw marketers for a loop. Budgets are slashed, panic mode is activated, and everyone scrambles to figure out how to function with less. Here are some tips on how you can prepare your marketing agency for such situations in the future, so you’re not caught off guard again.

Paul Stainton

Director of Content & SEO

Agency Growth

Jun 15, 2022

How To Pick a Niche for Your Agency: A Step-by-Step Framework

It’s essential for any agency to find your niche or ‘sweet spot’ where your services offer the most value and you can stand out from the competition. Follow this step-by-step framework for identifying and leveraging a niche that’s in harmony with your core competencies and market demands.

Paul Stainton

Director of Content & SEO