Reddit Ads dashboard: How to track & optimize campaign performance in 2025

As Google and Perplexity hunt for more human, conversational data, Reddit has become the “it girl” of search results. 

It’s one of the only platforms where people swap opinions, compare notes, and share the kind of insider wisdom you won’t find on polished review sites. That authenticity has made Reddit Ads a goldmine for advertisers looking to reach highly engaged, niche audiences.

But you can’t just waltz in with an ad and expect results. You need relevance, transparency, and a real sense of community. Here’s how the Reddit Ads Dashboard—and third-party reporting tools—help agencies do it right.

What is the Reddit Ads Dashboard?

The Reddit Ads Dashboard is the platform’s built-in tool for tracking ad performance. It shows where ad spend goes, how impressions and clicks stack up, and whether those CTR, CPC, and conversions are worth it.

While it’s great for a quick read on campaign performance, for agencies managing multiple clients, it’s more of a check-engine light than a full diagnostic tool. So if your team manages campaigns across platforms, expect a lot of manual cross-referencing—and maybe a few muttered words at another spreadsheet.

Want to skip the drama? AgencyAnalytics now integrates directly with Reddit, giving you all your ad metrics in one clean, automated dashboard—and it’s free to try for 14 days. 

Key features of the Reddit Ads Dashboard

Here’s a quick rundown of the Reddit Ads Dashboard features that keep your client’s Reddit Ads, campaigns, and reporting on track.

Audience insights

Reddit’s targeting model is built around communities, not demographics—which is exactly what makes it so powerful for niche campaigns. Instead of chasing broad age brackets or job titles, you can target by:

• Subreddit: Specific communities where conversations already align with your client’s niche.

• Interest: Broader topic categories that capture related audiences.

• Location: Country, region, or city-level targeting.

• Device: Mobile, desktop, or both.

Let’s say you’re running a campaign for a skincare client. You could target r/SkincareAddiction to connect with ingredient-focused users, use the “beauty” interest category to reach casual self-care shoppers, narrow the location to major Canadian cities, and focus on mobile to catch people scrolling product recs during their nightly routine.

Ad performance metrics

The Reddit Ads Dashboard covers the key performance metrics every campaign depends on:

• Impressions and clicks: See who’s actually viewing and engaging with your clients’ ads—because views mean nothing if no one’s clicking.

• CTR and CPC: Measure how well your client’s ads are pulling people in and whether you’re paying a fair price for it.

• Conversions: Track the moments that matter most—purchases, sign-ups, or other site actions—when conversion tracking’s set up with the Reddit Pixel.

• Spend: Keep an eye on where the budget’s going and make sure every dollar ties back to your campaign goals.

Campaign management tools

With campaign management tools built right in, the Reddit Ads Dashboard lets agencies:

• Create and customize campaigns directly from Reddit.

• Set campaign objectives like video views, traffic, or conversions.

• Adjust bids, schedules, and date ranges.

• Track ad spend and view performance by campaign or subreddit.

• Export data or create reports in the Report Center.

• Pause or refresh ads when performance starts to dip.

Common challenges marketers face with the native Reddit Ads dashboard

Even with recent updates, Reddit’s dashboard still leaves some key gaps for advertisers and agencies.

1. No CRM offline conversion tracking

The Reddit Pixel handles online conversions—clicks, purchases, sign-ups—but stops at the browser. There’s no way to log offline sales or sync CRM data, so if someone visits a store or finalizes a deal later, the Reddit Ads Dashboard can’t measure that action. For agencies tracking full-funnel campaign performance, it leaves a big blind spot between clicks and real-world results.

Try AgencyAnalytics free for 14 days and track Reddit Ads performance alongside CRM platforms like HubSpot and Salesforce!

2. Limited depth in performance metrics

Inside the Reddit Ads Dashboard, advertisers can analyze campaign performance with standard metrics like impressions, CTR, CPC, spend, and conversions. But that’s where the insight ends. You won’t find multi-touch attribution, lifetime value, or assisted conversions—metrics that show how audiences move across platforms or how Reddit contributes to long-term brand growth.

3. Harder to unify with other platforms

Reddit Ads data doesn’t automatically sync with tools like Google Ads, Facebook, or TikTok either. Without unified tracking, agencies lose context—making it harder to optimize ad spend or understand Reddit’s place in a cross-channel strategy.

AgencyAnalytics makes it easy to combine data from more than 80 integrations in a single, comprehensive, white labeled report. Prove your Agency’s ROI by showing clients every aspect of your marketing efforts. Try it free today for 14 days!

4. Manual, time-consuming reporting

Reddit’s native reporting is pretty old-school. You’ll export CSVs, pivot in spreadsheets, and cross your fingers the numbers add up. There’s no white label option or automated client reports either, so agencies end up spending more time updating decks than actually optimizing campaigns.

5. Limited agency-friendly features

For agencies, creating and using strategic dashboards is how you stay organized, efficient, and accountable to clients. But Reddit doesn’t make that easy. There’s no multi-client view, no shared report links, and no unified data across platforms. The result? Slower reporting, more manual work, and extra effort just to prove ROI.

Agency-friendly features like Roll-Up Reporting make it easy to gain a view of performance across all your clients. Try the only reporting platform purpose-built for marketing agencies–AgencyAnalytics is free for 14 days.

Benefits of using third-party Reddit Ads dashboards

How are agencies filling the gaps Reddit leaves behind? With third-party tools that turn all that siloed Reddit data into one clear, unified picture. Here are just a few of the benefits of an all-in-one marketing analytics dashboard:

See every channel in one view

Third-party dashboards pull Reddit Ads data into the same space as Facebook, Google, and TikTok—so you’ll compare performance side-by-side, not in separate tabs.

• Check how Reddit’s CPC stacks up against Meta’s. 

• Spot which platform is driving stronger CTRs for the same audience segment. 

• Track total ad spend, conversions, and reach across every campaign in one dashboard.

I really wanted one platform that would centralize all the data. No more going to Analytics and Facebook and Twitter and Google Ads and etc. This has been so useful to have a central place to see all efforts. When we add new tools, we check which ones integrate with AgencyAnalytics first. Like using WhatConverts or Ahrefs. We first check AgencyAnalytics for integrations because I don't want to use anything that doesn't easily connect back.

Lane Anderson, Founder & CEO, London Road Marketing

With everything in one view, it’s easier to spot trends, reallocate budget fast, and cut back on channels that aren’t pulling their weight.

Track every channel to offer clients a full view of performance, and prove your agency’s ROI. Sign up for your free 14-day trial with AgencyAnalytics.

Save hours on reporting every week

If you’ve ever spent a Friday night untangling spreadsheet formulas, you know the pain of manual reporting. Third-party dashboards fix that. Reports update automatically, clients stay in the loop, and once your setup’s dialed in, you can roll it out across accounts in minutes. It’s faster, cleaner, and finally lets you focus on improving campaigns instead of babysitting cells.

Spot what’s working (and what’s wasting spend)

A third-party dashboard lets you break down Reddit Ads performance by community, interest, or campaign objective—surfacing patterns you’d never catch in the native tool.

Maybe your skincare client’s ad performs better in r/SkincareAddiction than r/Beauty, even with a higher CPC. Seeing that in real time turns guesswork into strategy and helps you shift ad spend where it actually pays off.

Understand the full customer journey

Most customer paths don’t start and end on the same platform. Someone sees a Reddit ad, Googles the brand later, clicks a retargeting post on Facebook, and finally converts after an email reminder. Native Reddit tracking only shows the first step.

Third-party dashboards fill in the rest. By connecting Reddit Ads data with tools like GA4, you see how every channel contributes—from the first click to the final sale. It’s the full picture of how people actually move through your clients’ funnel, not just the slice Reddit happens to track.

Keep your performance history—and prove growth

Third-party dashboards keep your full history in one place, so you can actually see how the story unfolds. Month by month, season by season, the data shows what’s paying off and what needs a rethink. It’s the kind of long-game tracking that keeps clients happy and your results impossible to argue with.

Integrate Reddit Ads into your digital marketing reporting

So how do you take Reddit Ads from “nice to have” to “part of every client conversation”? Easy. Connect them to your AgencyAnalytics account and let the data do the heavy lifting.  Here’s how it works:

Step 1: Connect your client’s Reddit account

Start in your AgencyAnalytics client dashboard. 

• From the left-hand menu, open Data Sources.

• Then select Connect Data Source. 

• Choose the right client, search for Reddit Ads, and click Connect.

Once it’s linked, you’ll see the integration listed under that client—green means you’re good to go.

Step 2: Customize your dashboard

Once your Reddit account’s connected, it’s time to create your client’s marketing dashboard setup. Start by deciding what they actually want to see. Some clients just need a quick snapshot (total spend, average CPC, and top-performing subreddits). Others care more about conversions, ROAS, and campaign trends over time.

Either way, AgencyAnalytics makes building a custom analytics dashboard simple, with drag-and-drop widgets that turn raw Reddit data into stories your clients actually understand.

Let’s say you’re running ads for that skincare brand. You could build a chart comparing r/SkincareAddiction and r/Beauty, track CPC changes week over week, and drop in a widget that highlights conversions by campaign objective. In a few clicks, you’ve turned raw Reddit data into a story that shows exactly how awareness turns into action.

Impress clients and save hours with custom, automated reporting.

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Step 3: Align Reddit data with other platforms

This is where things start to click. Once Reddit Ads data is live in AgencyAnalytics, it’s easy to compare it with performance across Facebook, Google, and LinkedIn Ads—all in the same view.

Here’s what that unlocks:

• See exactly how Reddit contributes to the bigger picture and where it outperforms other platforms on cost or conversion efficiency.

• Spot overlapping audiences or messaging gaps before they eat into your budget.

• Use Google Analytics 4’s Cost Data Import to line up Reddit campaign objectives with real on-site behavior.

• Confirm whether your Reddit campaigns are driving new traffic or just amplifying what’s already working.

Step 4: Schedule automated reports

Clients love updates. You love not spending Sunday formatting them. AgencyAnalytics gives you both.

• Schedule Reddit Ads reports to send automatically—daily, weekly, or monthly.

• Add your own branding and notes before they go out.

• Give clients a view that’s clear, current, and genuinely useful, no copy-pasting required.

Step 5: Keep optimizing with real-time data

Your AgencyAnalytics dashboard isn’t just for reporting—it’s for decision-making. With unified data, you will:

• Catch underperforming ads before they burn through budget.

• Shift spend between subreddits or audiences while campaigns are still live.

• Track pacing and performance without waiting for end-of-month reports.

• Spot trends early and adjust targeting or creative while it still makes a difference.

• Share quick, data-backed updates with clients instead of post-mortems.

And because it’s fully automated, you can log in on Monday, glance at your dashboards, and know immediately which campaigns are performing, which need attention, and where ad spend is actually paying off.

Ready to see it in action? Connect Reddit Ads in AgencyAnalytics and start tracking smarter today. 

Final thoughts & next steps

Reddit isn’t just where people go to talk, it’s where decisions get made. Understanding how those conversations drive action is what turns good strategy into great results. But to get there, you need a clear view of the whole customer cycle—every click, channel, and conversion.

AgencyAnalytics Reddit Ads Dashboard and Reporting tool brings it all into focus, turning data into direction and giving you the confidence to make bold, data-backed moves without breaking a sweat.