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Marketing data sources explained: What to track and why it matters
Marketing data is the backbone of digital marketing success. Learn which top marketing data sources are most valuable for making data-driven insights and decisions.
Oct 23, 2025
Top Video Marketing Analytics for Agencies to Track
Need help deciding which video metrics to include in your client reports? This guide breaks down the top video marketing analytics agencies should be tracking.
Top Marketing Metrics You Should Be Tracking
If you want to stand out from other agencies, it’s important that you track the most essential marketing metrics for your client. Here are some of the key performance indicators (KPIs) to track and frameworks to prioritize them.
Top 10 Mobile Marketing Analytics That Matter
Discover the key mobile marketing analytics your agency should track and learn how to turn raw data into insights that drive client success.
Salesforce Metrics: Top 12 Analytics & KPIs You Should Track
Salesforce metrics are essential for monitoring campaign effectiveness, revenue projections, and ROI. Here are the top insights to monitor and report to clients.
The Pros & Cons of AI Analytics Tools
Discover how AI analytics tools will enhance your marketing agency’s operations, plus what to consider before investing.
OKR vs KPI: What’s the Difference?
Your agency may already use key performance indicators (KPIs) to measure success, but there’s another system called objectives and key results (OKRs). Here’s what you should know.
LinkedIn Analytics: Top 9 Metrics to Track
LinkedIn Analytics help you understand what is and what is not working with your LinkedIn marketing strategy. Here are 5 LinkedIn metrics to track, which are critical when running a LinkedIn Content Marketing Strategy for your clients.
Matomo Analytics - The Top 15 Metrics to Track
Learn about the top Matomo analytics to simplify reporting and deliver clear, actionable web analytics insights for clients.
Parameter vs. Statistic: Examples and Key Differences You Should Know
Ready to enhance your agency’s data analysis skills? Discover the key differences between parameters and statistics with examples every marketing agency needs to know.
