What metrics should agencies track in an AdRoll report?

In an AdRoll report, agencies focus on performance and cost metrics that translate budgets into business results. Essential metrics include Impressions, Clicks, Click‑Through Rate (CTR), Conversions, View‑Through Conversions, Cost, CPA, CPC, and CPM. These capture both engagement and cost efficiency at campaign, ad group, and ad levels using a structured AdRoll dashboard or AdRoll report template.

Can you AdRoll reporting be automated?

Yes, agencies automate AdRoll reporting with scheduled report delivery, live dashboards, and automatic data syncs. This ensures polished, accurate updates arrive consistently across the agency’s accounts, with minimal effort and zero manual data exports.

How do agencies white label AdRoll reports?

Agencies white label AdRoll reports by applying their logo, brand colors, and custom layouts across dashboards and reports. Whether granting access to an AdRoll dashboard link or sending a scheduled PDF, every touchpoint supports the agency’s professional identity.

How do you create a custom AdRoll report?

To create a custom AdRoll report, agencies use a drag-and-drop editor or start with an AdRoll report template. They rearrange metrics to focus on what matters to the client, such as Conversions, CPA, and CTR, set goals, and infuse expert commentary—all in a fully customizable layout that supports strategic storytelling.

How do agencies report on AdRoll metrics across multiple clients?

Agencies report on AdRoll metrics across multiple clients by replicating custom dashboards or reports and adding roll-up reporting for a high-level view. Teams monitor campaign-level KPIs—like Spend, Conversions, CTR—within each client dashboard, while roll-up views provide a snapshot of performance across the agency’s entire AdRoll portfolio.

IntegrationsAdRoll

AdRoll Reporting Integration

Item: AgencyAnalytics
Rating: 5
Author: Ben Spray

Inform and amaze your clients by creating beautiful, customized AdRoll reports in just a few clicks. An AdRoll performance report presents key performance metrics from AdRoll campaigns in a comprehensive and understandable way. Give your clients the actionable insights they need.

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A screenshot of the AdRoll reporting integration on AgencyAnalytics

Bring AdRoll data into focus

Transform complex metrics into clear, client-friendly reports that reveal what's working and where to improve.

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Performance Analytics

Increase ad performance with streamlined, data driven insights

Conversion Tracking

Click-through and view-through conversion metrics across multiple ad networks

Multi-Level Reports

View client statistics at the campaign, ad group & ad level

Cross-Channel Data

Leverage the AdRoll Premium Network, featuring Adwords & Facebook Ads

Full color, intuitive charts and graphs

Gorgeous Data Visualizations

Beautiful, easy to understand charts and graphs designed by UX professionals to highlight specific metrics in your clients' campaign reports. Engage clients at a deeper level with eye-catching displays of up-to-date, reliable AdRoll and marketing KPI's, like average spend, to show the value your agency brings.

View the AdRoll Template

View the AdRoll Template

Metrics Explorer

Explore All Available AdRoll Metrics

See all the essential metrics for analyzing campaign success that you can add to your client reports and marketing dashboards

Clicks
Conversions
CPA
CPA Currency
CPC
CPC Currency
CPM
CPM Currency
CTC
CTC Rate
CTR
Date
Impressions
Spend
Spend Currency
VTC
VTC Rate

Leverage granular cost metrics Adroll integration

Simple account segmentation example Adroll integration

An example of marketing report scheduling options from AgencyAnalytics

Showcase your agency's value

Highlight Conversion Data

Few metrics are as important to clients as conversions. Showcasing past conversion data provides your clients valuable insights to optimize future campaigns and improve Return on Ad Spend (ROAS). Capture your client’s attention with prominent, full color graphs dedicated to conversions and revenue data. Show clients the net positive impact that your agency has on their bottom line!

CTR, CPM, CPA & More

Leverage Granular Cost Metrics

Next to conversions, cost is one of the most important KPIs that clients want to keep tabs on. Build client trust by breaking down every dollar spent using a variety of dimensions like CPA, CTR, CPM and CPC. Break down the data by setting the desired date range, campaigns, ad groups, or ads for accurate insights and comparisons of data trends over time.

Campaign, Ad Group and Ad Level Reporting

Simple Account Segmentation

Streamlined PPC reporting at the campaign, ad group, and ad level. Advanced, at-a-glance insights paired with intuitive, easy-to-understand reporting for your clients. Use a single report to aggregate and compare PPC data from various paid marketing efforts.

Save Time and Impress Clients

Automate Your AdRoll Reporting Workflow

Automatically generate and deliver AdRoll reports on a set schedule, ensuring clients receive timely updates without manual intervention. Increase efficiency, eliminate errors, and focus on high-impact tasks. Keep your clients informed and your team productive with this seamless reporting solution.

Demonstrate the full breadth of your advertising efforts to clients. Campaign reports streamline the process of reporting performance metrics and save time. Start with a free AdRoll reporting template and customize it with your client’s KPIs. Monitor and report on customer ad campaigns across the entire Adroll Premium Network, including Adwords, Facebook, and Retargeting campaigns.

Browse Integrations

Easily track key metrics like CTR, total conversions, and conversion rate with the goal tracking and commentary feature. Provide clear insights and actionable feedback directly within your reports. Highlight successes and address areas needing improvement, all while keeping clients informed. This feature helps you demonstrate your agency's value and keep everyone aligned on performance goals.

Explore Goal & Budget Tracking

Schedule reports, add your agency name, upload your logo and customize each report to enhance your presentation. Customized reporting options that meet your brand's high standards. Advanced options for larger agencies, with a setup simple enough for one person marketing shops.

See White Label Options

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Most clients are entrepreneurs who don't necessarily work 9 to 5. When they need fresh data for a pitch or presentation, they need it now. But often, the native Adroll dashboard leads to "information overload". Give clients the exact data they need, when they need it, with a live client dashboard highlighting all the performance metrics they care about.

Create Custom Dashboards

Extract the right data points and showcase your agency's success with custom metrics. Combine multiple data points to create unique formulas for tracking goals. Display total PPC ad spend across various platforms or calculate gross profit to highlight campaign effectiveness.

Customize your reports with drag-and-drop widgets, ensuring your metrics align perfectly with your clients' objectives and your agency's strategy.

Explore Custom Metrics

Many digital agencies charge clients a mark up on PPC spend. AgencyAnalytics makes it easy to include your mark up in all client-visible PPC data for both dashboards and reports. Configure one mark up % account wide, or add a custom % for each individual client.

Add Your Custom Margins

Build Dashboards & Reports Your Own Way With a Drag and Drop Editor

FAQs About AdRoll Reporting for Marketing Agencies

AdRoll campaign data shouldn’t feel overwhelming—these FAQs help agencies highlight conversions, cost efficiency, and account-level performance with polished dashboards and scalable reporting.

In an AdRoll report, agencies focus on performance and cost metrics that translate budgets into business results. Essential metrics include Impressions, Clicks, Click‑Through Rate (CTR), Conversions, View‑Through Conversions, Cost, CPA, CPC, and CPM. These capture both engagement and cost efficiency at campaign, ad group, and ad levels using a structured AdRoll dashboard or AdRoll report template.
Yes, agencies automate AdRoll reporting with scheduled report delivery, live dashboards, and automatic data syncs. This ensures polished, accurate updates arrive consistently across the agency’s accounts, with minimal effort and zero manual data exports.
Agencies white label AdRoll reports by applying their logo, brand colors, and custom layouts across dashboards and reports. Whether granting access to an AdRoll dashboard link or sending a scheduled PDF, every touchpoint supports the agency’s professional identity.
To create a custom AdRoll report, agencies use a drag-and-drop editor or start with an AdRoll report template. They rearrange metrics to focus on what matters to the client, such as Conversions, CPA, and CTR, set goals, and infuse expert commentary—all in a fully customizable layout that supports strategic storytelling.
Agencies report on AdRoll metrics across multiple clients by replicating custom dashboards or reports and adding roll-up reporting for a high-level view. Teams monitor campaign-level KPIs—like Spend, Conversions, CTR—within each client dashboard, while roll-up views provide a snapshot of performance across the agency’s entire AdRoll portfolio.