IntegrationsTikTok Ads

TikTok Ads Reporting

With automated TikTok ads reporting, you’ll have instant access to the data you need to improve campaign performance. Simplify reporting, monitor ad spend, and guide your clients to greater results.

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A screenshot of the TikTok Ads reporting integration on AgencyAnalytics

Bring TikTok Ads data into focus

Transform complex metrics into clear, client-friendly reports that reveal what’s working and where to improve.

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Automate TikTok Ads Manager Reporting

Win back valuable time by using our full suite of report automation tools

Optimize Campaign Performance

Quickly and easily extract actionable insights to get the most from TikTok for business

Improve Client Retention

With a customizable and fully white-labeled reporting platform, your agency's brand is always front and center

Cross-campaign Reporting

With over 80 marketing platforms to choose from, showcase your client’s TikTok business data alongside related metrics

Track important metrics and KPIs

Monitor TikTok Ads Performance

Track performance at scale by breaking down data into campaigns, ad groups, ads, and demographics. Use this information to understand exactly which campaigns are driving results for your clients. Managing your client's TikTok business accounts has never been easier.

Easily combine TikTok ads performance with data from all of your client's other paid ad campaigns to reinforce your agency's contribution to business growth.

Explore the Professional PPC Report Template

Explore the Professional PPC Report Template

Metrics Explorer

Explore All Available TikTok Ads Metrics

See all the metrics you can easily add to your client reports and marketing dashboards

Ad ID
Ad Name
Ad Text
Adgroup ID
Adgroup Name
Average Video Play
Campaign ID
Campaign Name
Clicks
Comments
Conversion Rate
Conversions
Cost Per Conversion
Cost Per Result
CPC
CPM
CTR
Date
Follows
Impressions
Likes
Profile Visits
Reach
Result Rate
Results
Shares
Spend
Video Play Actions
Video Views P100
Video Views P25
Video Views P50
Video Views P75

TikTok Ads Automated Reporting Metric Examples

Focused Performance Tracking

Zero In on TikTok Campaign Results With Precision

Track key campaign metrics like impressions, clicks, conversions, and cost-per-result in one place. Agencies quickly identify top-performing creatives and audience segments, optimize in real time, and clearly show clients how each TikTok Ads campaign contributes to their overall marketing goals—no spreadsheets or guesswork needed.

Granular Ad Insights

Drill Into Campaign, Ad Group, and Ad-Level Performance

Go beyond surface-level metrics with detailed reporting at every layer of your TikTok Ads campaigns. Agencies analyze performance at the campaign, ad group, and individual ad level—uncovering what’s working, where to optimize, and how to clearly show ROI across creative, targeting, and budget decisions.

Gain Insights Into Your Audience

Track Demographics Data for TikTok Business Accounts

TikTok for business is more than a couple of fun videos. Gain insight into your client's audience with detailed demographics data, including their age, gender, country, and OS. Remove the guesswork from your audience analysis. Use precise data from TikTok Ads Manager to understand which demographic is driving conversions for clients.

Create Custom Reports In Seconds

Access Cross-Platform PPC Reporting

TikTok Ads are just the beginning. Get started with a custom PPC report or dashboard to compare your client's advertising performance from Facebook, Google, Instagram, Snapchat, and more. Use this data to show clients exactly which ad platform is delivering the highest ROAS. Log into your client's TikTok business account and sync it with AgencyAnalytics. It's that simple.

John Reserva

Dilate Digital

AgencyAnalyticsisscalable,it’sreliable,andit’seasytouse.Wehavegrowthgoalsinourcompany,andknowingthatAgencyAnalyticscanscaletothenumberofcampaignsorclientswehavewithoutproblemsisexactlywhatweneedmovingforward.

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With a full suite of report automation tools, you have everything you need to streamline and scale your agency. Schedule reports to go out daily, weekly, or monthly, or choose to give your clients access to a 24/7 live dashboard with all their data. No need to log into their TikTok Ads Manager each time!

Automate Your Reporting

An example of the AgencyAnalytics report scheduling feature for automated marketing reports

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TikTok Ads are just one part of your clients’ cross-channel marketing strategy. Integrate data from over 80 platforms to give clients a full picture of campaign performance.

Use a drag-and-drop editor to build custom dashboards that showcase TikTok ad metrics alongside results from email, PPC, SEO, and more—all in one streamlined view.

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A sample of third-party marketing platform integrations that are on the AgencyAnalytics client reporting software

Regina Sirko

Healthcare Success

WithAgencyAnalyticswe’reabletopullinPPC,social,call,andSEOdataintothesameplatformallowingourclientsasinglesign-ontoviewtheirentiremarketingeffortswithus.

FAQs About TikTok Ads Reporting for Marketing Agencies

Need clarity on TikTok Ads reporting? These FAQs guide agencies through selecting the right metrics, automating client reports, and scaling dashboards across multiple accounts.

Agencies should monitor metrics like impressions, clicks, CTR, CPC, conversions, cost per conversion, total ad spend, and video plays. Tracking conversion value and click-through trends helps assess ad efficiency and ROI.

Absolutely. Agencies automate TikTok Ads reporting by setting up scheduled reports or a live TikTok Ads dashboard that pulls up-to-date campaign data. Reports update without any manual exports, giving clients timely and accurate campaign insights.

Agencies white label TikTok Ads reports on select plans by customizing report templates and client portals with their logos, brand colors, and URLs. With white-label branding, every report aligns with the agency’s visual identity and strengthens trust.

To build a custom TikTok Ads report, agencies start with the report and dashboard templates. They pick the most relevant metrics for each client, add visual widgets, integrate data from 80 other platforms, and include custom commentary, automated goal tracking, and advanced data visualizations. The result is a polished, actionable performance report tailored to campaign goals.

Agencies manage TikTok Ads reporting across client portfolios by creating reusable dashboard templates. Templates are easily duplicated per account, with up-to-date data feeding into each one—enabling scalable, consistent reporting and saving hours on repetitive setup and manual data manipulation.

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