TikTok Ads Dashboard for Ad Performance and Client Reporting
Custom TikTok Dashboards as Unique as Your Agency
Customizable TikTok Ads Dashboard for Campaign Optimization
A white label TikTok Ads dashboard presents campaign metrics in a professional, client-friendly format. Add your agency’s branding, customize the layout, and focus the dashboard on KPIs that matter most—like cost-per-click, conversions, or performance by ad group.
This dashboard gives clients on-demand access to their TikTok Ads performance, helping them understand the value of your strategy while reducing your team’s manual workload. With live insights and clear data visualization, agencies make faster, more informed decisions that directly impact ROI.
Custom TikTok Ads Dashboards as Unique as Your Agency
All Your Data In One Dashboard
Instantly Access All Your Clients’ TikTok Ads Data
No more juggling multiple tools. Consolidate data from TikTok Ads and 85+ marketing platforms–all in one place.
Quickly identify trends, uncover opportunities, and optimize campaigns for maximum ROI. Create compelling, data-backed reports that demonstrate the true value of your agency's work.
Your Identity, Front and Center
White Label Your TikTok Ads Dashboards
Reporting doesn’t have to be a snooze-fest. Use the white labeling feature to add your brand colors, logo, and a touch of personalization.
Deliver a seamless, professional experience that perfectly reflects your agency's identity. Present data under your own brand to build trust, strengthen client relationships, and maintain a professional finish.
Go Beyond Generic
Provide Granular Insights With Custom Metrics
Take things up a notch with the custom metrics feature. Combine insights from 85+ integrations and easily blend data points.
Create reports that perfectly align with your client’s unique goals. Go beyond standard in-platform metrics and deliver insights that truly matter.
Your Agency’s Strategic Advantage
Monitor All of Your Clients at a Glance
Get a bird’s eye view of multi-client campaigns in a single interface. Quickly identify hiccups, make course corrections, and keep campaigns on track.
Create an internal dashboard for your own data-tracking purposes. Accelerate decision-making, monitor results, and optimize ad performance.
We’re Here To Help
Customer Support is Our Top Priority
Your agency's success is our top priority. That’s why our dedicated support team is available 24/5 via live chat, ready to assist in under 3 minutes.
With a satisfaction rate exceeding 95%, we’re committed to ensuring your agency delivers outstanding results every time. You care about your clients' success. We care about yours.
Report Smarter. Not Harder.
Streamline Reporting and Focus On What Matters
Automatically pull in critical metrics from TikTok Ads, Google Analytics, Facebook, and 85+ platforms. Easily provide clients with a detailed view of campaign performance.
Customize each TikTok Ads dashboard and quickly replicate them to streamline client onboarding. Reinvest this reclaimed time into scaling your agency.
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No credit card required. No setup hassle. Just instant access to automated reporting, custom dashboards, and multi-channel insights.
7 Sections To Include in a TikTok Ads Dashboard
A well-designed TikTok Ads dashboard streamlines client reporting and focuses on key ad metrics. It’s a tactical way to deliver targeted and insightful reports to your clients.
Impressions measure the total number of times your client’s TikTok Ads are displayed, regardless of whether they’re clicked or engaged with. Essentially, this metric measures campaign reach, visibility, and ad exposure.
A high number of impressions indicates that your client’s ads are getting in front of users. This metric also helps agencies optimize ad placements and targeting strategies.
Spend refers to the total amount of money invested in your client’s TikTok Ad campaigns. It provides a clear view of how the budget is allocated across different campaigns.
Reporting on spend helps agencies demonstrate the value of every dollar spent. It provides a direct link between financial investment and achieving client goals (e.g., increased brand awareness or sales).
By showcasing this correlation, agencies will maintain transparency and build trust over time.
Cost per click (CPC) is the amount paid for each click on your client’s TikTok Ads. It shows exactly how much is spent to drive user engagement, providing more insight into profitability and overall conversion cost.
To put it simply, CPC narrows the focus to the efficiency of ad spend. A lower CPC indicates that your client’s ads are performing well relative to the budget. In other words, their advertising dollars are being stretched and used to their full potential.
By keeping CPC low and maintaining high click volume, agencies will maximize the impact of client campaigns without overspending.
Click-through rate (CTR) represents the percentage of times users click on your client’s TikTok Ads after viewing them. This shows active engagement, which indicates that users were motivated to learn more and take action. It also pinpoints the TikTok videos or content that drive the most results.
Reporting on CTR is a way to evaluate the initial success of your client’s creatives and messaging on the ad platform. To address a low rate, consider refining ad copy, optimizing calls to action, and improving graphics (e.g., using a more optimal text-to-image ratio).
Build automated TikTok Ads analytics dashboards that deliver results
Save time and impress clients with a powerful, results-driven dashboard template. Access the free TikTok Ads analytics dashboard template today!
Conversion rate measures how often users complete a desired action after interacting with your client’s TikTok Ad (e.g., a purchase or sign-up). This metric highlights your agency’s ability to drive tangible results and meet client goals.
A high conversion rate suggests that the creative, targeting, and overall strategy are well-aligned with the audience's needs. To improve a low rate, optimize landing pages and use A/B testing to find what works best. Also, it may be a good idea to implement retargeting strategies and re-engage users who didn’t initially convert.
Demographic data offers in-depth insights into the characteristics of the audience engaging with your client’s TikTok Ads. It includes critical factors such as age, gender, location, and device type.
Use this audience analysis to create tailored ads, understand user behavior, and uncover new market segments. Go a step further by including a demographic breakdown for TikTok Ads metrics like impressions, clicks, and spend.
Goal tracking makes it easy to track the progress towards a client’s specific campaign objectives, such as conversions or clicks. Including goal tracking in your client’s TikTok Ads dashboard is a way to share real-time updates. It also helps clients monitor ad performance, make informed decisions, and plan ahead.
Here are some best practices for setting goals:
Create Relevant Goals: Align goals with your client’s broader business strategy to ensure they drive meaningful outcomes.
Remain Adaptable: Regularly review and adjust goals to reflect campaign performance.
Use Clear Metrics: Set measurable, quantifiable, and relevant targets. Then, create custom reports to share whether they were achieved.
FAQs About Custom TikTok Ads Dashboards
Still have questions about how to create and use custom TikTok Ads Dashboards? Don’t worry, we’ve got you covered.
An AgencyAnalytics dashboard is the view your client opens whenever they want the current picture, and a report is the version that goes out, fixed to a period and scheduled. Any dashboard can be added to a report as a section, so you're never building the thing twice.
An AgencyAnalytics dashboard opens on the most recent data stored for that client's connected accounts, with the date range and comparison period you set. Every integration also ships a prebuilt dashboard of its own, which is the quickest way to see what a new connection is pulling in.
The template comes with an AgencyAnalytics subscription. There's one plan at $25 per client a month and it covers every feature. The 14-day free trial requires no credit card, so build the template and see it working before you pay anything.
AgencyAnalytics connects to TikTok Ads with ad account access covering campaigns, reporting, custom audiences, and ad account information. It brings 365 days of history with it, so the first report isn't starting from scratch. Full steps are in the TikTok Ads connection guide.
Yes. One AgencyAnalytics report holds sections from every integration connected to that client, so paid, organic, email, and call data land in the same place. If you want the view across several clients at once, that's a roll-up report.
Yes. AgencyAnalytics white labels the whole thing: your logo replaces ours on the login screen and on every report cover and header, your icon becomes the favicon in the client's browser tab, and your colors apply to dashboards and widgets. Reports can be served from your own domain, and it's a one-time setup.
Yes. AgencyAnalytics takes anything you keep in a Google Sheet straight onto a dashboard or report, and custom widgets cover the rest as a stat or a simple text or image block. You can also request an integration; agency votes decide what gets built next.
Yes. An AgencyAnalytics report or dashboard shared as a link opens read-only with no sign-in. Put it on a schedule if they'd rather it just turned up, or give them a portal login if they like to dig into the numbers themselves. Client and staff users are unlimited, so it costs nothing either way.
Usually not. Ask your client to add you as a user on their own accounts with the access AgencyAnalytics needs, then connect under your own login. If they'd rather hang onto their passwords, set them up as a Client User and they connect everything themselves.
Yes. Put a KPI target on the metric and AgencyAnalytics posts to your in-app notification inbox when the target is met, or when the number moves far enough to be worth a look. Set it on one client or across the whole account.
Yes. When an integration disconnects, AgencyAnalytics notifies every user with access to that client, in their in-app inbox. Same whether the authorization lapsed or someone changed permissions at the client's end, so you hear about it before they do.
