Back to Blog

A New Integration to Pinterest Ads

Alex Girardi
Alex Girardi
Written by
Alex Girardi
Marketing at AgencyAnalytics
May 13
May 13, 2021

This week, we're launching a brand new integration to Pinterest Ads!

With this new integration, you can report on the successes of your Pinterest Ads campaigns to your clients!

Let's dig in and see how you can use Pinterest Ads with AgencyAnalytics.

Integrating Pinterest Ads

Integrating with Pinterest Ads is just as easy as our other integrations! Simply navigate to the integrations page, click on Pinterest Ads, and connect your account!

Pinterest Ads Sections

We've added five new sections to break down your Pinterest Ads data even further:

  • Campaigns

  • Ad Groups

  • Ads

  • Keywords

  • Demographics

Campaigns

Campaigns are the top-level view of your Pinterest Ads data, giving you information on the performance of each campaign that you are running. This is a nice 'overview' section.

Ad Groups

Drilling down a bit further, we get to the Ad Group level. This shows a breakdown of your Pinterest Ads campaigns based mainly on targeting criteria.

Ads

In the Ads sections, you can view the performance of your creatives as well as a thumbnail of the actual creative - right inside your dashboard!

Keywords

At the Keywords-level you can track how well your active keywords are doing. If there has been no activity on those keywords, you won't see it reported in your dashboard.

Demographics

This is where you can see the audience that is interacting with your Pinterest Ads campaigns.

Pinterest Ads Metrics

Each of these sections offers metrics for you to report on in the following categories:

  • Attributes

  • Budget & Schedule

  • Performance

  • Paid Engagement

  • Earned Engagement

  • CPA

  • ROAS

  • Total Conversions

  • Clickthrough Conversions

  • View-through Conversions

  • Engagement Conversions

Combine Pinterest Ads with PPC Data

To get the most out of your Pinterest Ads integration, consider combining the data with other social or PPC metrics for a more holistic view!

Take a look at our PPC dashboard template for other data that you can add in.

Alex Girardi
Alex Girardi
Written by
Alex Girardi
Marketing at AgencyAnalytics
Alex is in product marketing, pushing the great work from the engineering team out into the world. When he's not marketing, he's probably rock climbing or researching the latest eCommerce trends!

Learn how to Build & Scale your Agency

Recieve weekly updates with actionable advice on growing your agency