3 Easy Ways To Locate Your Client’s CID Number for a Google Business Profile

How to Find a Google Business Profile CID Number

So you're managing various clients' Google Business Profiles and rummaging through their accounts in search of the CID number.

The CID number, also known as the Customer Identification Number, is that magic number that allows you to integrate your clients' GBP profiles with other platforms, like AgencyAnalytics, to track and optimize business profiles from one place. 

If your agency has admin access to the client’s GBP account, you might think getting this is as easy as digging into the settings, but it’s not. 

GBP business ID

The Business Profile ID listed in the backend of the GBP account is not the same as the CID (Client Identification) number. 

The CID is primarily used by Google's backend systems to organize and track information related to a specific business listing. It helps Google distinguish between different businesses and manage their associated data, such as reviews, photos, and other information.

But don’t fret. In this article, we'll show you three ways to find the CID number for your clients' Google Business Profiles to streamline your local SEO reporting. 

Method 1: Finding the CID Number Using Google Maps

1. Locate your Google Business Profile in the Google Maps interface and select it.

Finding a google business profile from maps to find the cid number example

2. In the address bar, replace "https://" with "view-source:" and hit "enter."  Or right-click on the map and select “View Page Source.” 

finding the source code to locate cid number example

3. Press CTRL+F on your keyboard to open the search function and look for the phrase "ludocid" in the source code.

4. The CID number will be the string of numbers located after "ludocid\u003d" and before "#lrd."


Consider the following string: \\u0026ludocid\\u003d9265642699348044586\\u0026gsas\\

source code string example locating the cid number in gbp

The CID number, in this case, is 9265642699348044586.

Method 2: Finding the CID Number Using Google Maps for SAB Listings

The above method may not work for "Service Area Business" (SAB) listings in Google Maps. 

In such cases, follow these steps:

1. Locate your Google Business Profile listing in the Google Maps interface and select it.

2. In the address bar, find the long URL and look for the two sets of characters starting with "0x." The second set ends before the exclamation point.

locating the hexadecimal in a url of a gpb profile example

3. The CID will be the hexadecimal value following the "0x" in the second set. Exclude the "0x" when copying the string.

For example, if the URL is https://www.google.com/maps/place/Brenda%27s+French+Soul+Food/@37.7829174,-122.4214798,17z/data=!4m14!1m7!3m6!1s0x808580974839db67:0xa78fa85ec6c57d21!2sBrenda%27s+French+Soul+Food!8m2!3d37.7829132!4d-122.4188995!16s%2Fg%2F1tfst318!3m5!1s0x808580974839db67:0xa78fa85ec6c57d21!8m2!3d37.7829132!4d-122.4188995!16s%2Fg%2F1tfst318?entry=ttu

...then the two strings that start with 0x are 0x808580974839db67 and 0xa78fa85ec6c57d21

Copy the second string to your clipboard without the 0x. So in this example, you would just copy "a78fa85ec6c57d21".

4. Paste that into a Hexadecimal converter to convert the string into the corresponding CID number.

cid number resulting from a hexadecimal converter

Method 3: CID Converter

If the above methods don't work for you, you can try using a CID converter. There are online tools available that can assist in converting other information, such as business details, into the CID number.

From the example above, the converter gives you the following information: 

cid number resulting from a cid converter tool example

Streamline Your Local SEO Reporting

The CID number is a crucial identifier for your clients’ Google Business Profiles. Easily locate and retrieve the CID numbers and integrate them into the AgencyAnalytics platform by following the methods outlined in this article.

Having the CID number at hand will streamline your operations and help you make the most out of your Google Business Profile reporting and Track your agency’s long-term progress toward your clients’ business goals. 


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Melody Sinclair-Brooks

Written by

Melody Sinclair-Brooks

Melody Sinclair-Brooks brings nearly a decade of experience in marketing in the tech industry. Specializing in B2B messaging for startups and SaaS, she crafts campaigns that cut through the noise, leveraging customer insights and multichannel strategies for tangible growth.

Read more posts by Melody Sinclair-Brooks ›

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