3 Ways To Locate a Client’s CID Number for a Google Business Profile

How to Find a Google Business Profile CID Number


A CID number uniquely identifies Google Business Profiles, helping with tracking, management, and analytics within Google Search. It also helps differentiate the list of CIDs managed by you and accurately identify a client's businesses, especially in crowded industries.

So you're managing various clients' Google Business Profiles and rummaging through their accounts in search of the CID number.

The CID number, also known as the Customer Identification Number or Google Ads ID, is that magic number that allows you to integrate your client's Google Business Profile and Google Ads account with other platforms, like AgencyAnalytics, to track and optimize business profiles from one place. 

If your agency has admin access to the client’s GBP account, you might think getting this is as easy as digging into the settings, but it’s not. The Business Profile ID (the GBP account number) listed in the backend of the GBP account is not the same as the CID number. 

But don’t fret. In this article, we'll show you three ways to find the CID number for your clients' Google Business Profiles to streamline your local SEO reporting. 

GBP business ID

What is a CID Number for a Google Business Profile?

A CID number for a Google Business Profile is a unique number used by Google to track and manage business listings on its platform. CID number stands for "Customer ID number." Each Google Business Profile, formerly known as Google My Business, is assigned a unique CID number.

This CID number is useful for various purposes, such as:

  1. Identifying the Business: The CID identifies a business on Google Maps and Google Search. This is particularly important for businesses with common names or for distinguishing between multiple locations of the same business.

  2. Tracking and Analytics: The CID number is used for tracking the performance of a specific business listing in Google products. It can be helpful in understanding how users are interacting with the business profile on Google.

  3. Managing Listings: For businesses or agencies managing multiple Google Business Profiles, CID numbers can be a helpful way to organize and reference different profiles.

  4. Support and Troubleshooting: If a business owner needs to contact Google for support regarding their Business Profile, providing the CID number can make it easier for support staff to locate and address the issue.

The CID number is not prominently displayed on the business profile and is usually found in the URL when a business is viewed on Google Maps or through certain analytics tools designed to work with Google's services.

Method 1: Finding the CID Number Using Google Maps

1. Locate your Google Business Profile in the Google Maps interface and select it.

Finding a google business profile from maps to find the cid number example

2. In the address bar, replace "https://" with "view-source:" and hit "enter." Or right-click on the map and select “View Page Source.” 

finding the source code to locate cid number example

3. Press CTRL+F on your keyboard to open the search function and look for the phrase "ludocid" in the source code.

4. The CID number will be the string of numbers located after "ludocid\u003d" and before "#lrd."


Consider the following string: \\u0026ludocid\\u003d9265642699348044586\\u0026gsas\\

source code string example locating the cid number in gbp

The CID number, in this case, is 9265642699348044586.

Method 2: Finding the CID Number Using Google Maps for SAB Listings

The above method may not work for "Service Area Business" (SAB) listings in Google Maps. 

In such cases, follow these steps:

1. Locate your Google Business Profile listing in the Google Maps interface and select it.

2. In the address bar, find the long URL and look for the two sets of characters starting with "0x." The second set ends before the exclamation point.

locating the hexadecimal in a url of a gpb profile example

3. The CID will be the hexadecimal value following the "0x" in the second set. Exclude the "0x" when copying the string.

For example, if the URL is https://www.google.com/maps/place/Brenda%27s+French+Soul+Food/@37.7829174,-122.4214798,17z/data=!4m14!1m7!3m6!1s0x808580974839db67:0xa78fa85ec6c57d21!2sBrenda%27s+French+Soul+Food!8m2!3d37.7829132!4d-122.4188995!16s%2Fg%2F1tfst318!3m5!1s0x808580974839db67:0xa78fa85ec6c57d21!8m2!3d37.7829132!4d-122.4188995!16s%2Fg%2F1tfst318?entry=ttu

...then the two strings that start with 0x are 0x808580974839db67 and 0xa78fa85ec6c57d21

Copy the second string to your clipboard without the 0x. So in this example, you would just copy "a78fa85ec6c57d21".

4. Paste that into a Hexadecimal converter to convert the string into the corresponding CID number.

cid number resulting from a hexadecimal converter

Method 3: CID Converter

If the above methods don't work for you, you can try using a CID converter. There are online tools available that can assist in converting other information, such as business details, into the CID number.

From the example above, the converter gives you the following information: 

cid number resulting from a cid converter tool example

Streamline Your Local SEO Reporting

The CID number is a crucial identifier for your clients’ Google Business Profiles. Easily locate and retrieve the CID numbers and integrate them into the AgencyAnalytics platform by following the methods outlined in this article.

Having the CID number at hand will streamline your operations and help you make the most out of your Google Business Profile reporting and track your agency’s long-term progress toward your clients’ business goals. 


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Melody Sinclair-Brooks

Written by

Melody Sinclair-Brooks

Melody Sinclair-Brooks brings nearly a decade of experience in marketing in the tech industry. Specializing in B2B messaging for startups and SaaS, she crafts campaigns that cut through the noise, leveraging customer insights and multichannel strategies for tangible growth.

Read more posts by Melody Sinclair-Brooks ›

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