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New Centro DSP & Centro / Basis Integrations!

Alex Girardi
Alex Girardi
Written by
Alex Girardi
Marketing at AgencyAnalytics
Mar 03
Mar 3, 2021

This week we're adding integrations for both Centro DSP and Centro / Basis to our list of PPC integrations!

Let's dig in and see what metrics you can report on with these new integrations.

Centro DSP

Our new Centro DSP integration can be set up as easily as our other integrations. Simply navigate to the integration section of your AgencyAnalytics dashboard and click on Centro DSP.

From there, follow the easy steps and connect up your Centro DSP account. You'll then be brought to the dashboard.

Available Sections

As you can see, the dashboard is broken down into 5 sections:

  1. Brands

  2. Campaign Groups

  3. Campaigns

  4. Ads 

  5. Demographics

Our Demographics section is broken into 6 further subsections:

  1. Country

  2. Region

  3. City

  4. Audience Segment

  5. Device

  6. OS

Each of the metrics in these sections and subsections can be reported on in 6 different categories too:

  1. Engagement

  2. Cost

  3. Conversions

  4. Revenue

  5. Video

  6. Companion Metrics

I encourage you to check these metrics out in your dashboard as listing them all here risks you losing interest!

As always, you can add Centro DSP widgets to your other custom dashboards, meaning you can display this PPC information alongside your other important PPC data.  

Centro / Basis

A small integration, Centro / Basis is broken into 2 sections: Campaigns and Line Items.

The metrics for these are categorized by:

  1. Engagement

  2. Conversions

  3. Spend

  4. Performance

Add these to your PPC Dashboard!

You can add these to your existing PPC tracking dashboard. If you don't yet have one, use our pre-made dashboard and drop your Centro widgets in there!

View PPC Dashboard Template

Featured Engineer

Big shoutout to Rob from our engineering team for working on these integrations!

From Cape Breton Island in Canada, Rob enjoys all things outdoors any time of year, and in his free time can be found snowshoeing, hiking, cycling, or hanging out on the beach!  

Alex Girardi
Alex Girardi
Written by
Alex Girardi
Marketing at AgencyAnalytics
Alex is in product marketing, pushing the great work from the engineering team out into the world. When he's not marketing, he's probably rock climbing or researching the latest eCommerce trends!

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