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Marketing data sources explained: What to track and why it matters
Marketing data is the backbone of digital marketing success. Learn which top marketing data sources are most valuable for making data-driven insights and decisions.
Oct 23, 2025
10 Critical Google Local Services Ads Metrics
Google Local Services Ads (aka GLSA or simply LSA) are all about putting customers in touch with local businesses. Google touts Local Services Ads as a better way for businesses to generate relevant, high-quality leads with more conversions than your typical pay-per-click (PPC) ad campaign.
7 Benefits of an All-in-One Marketing Analytics Dashboard
Improving your team’s performance is a top priority for agency owners like you, and that’s why you need an all-in-one marketing analytics dashboard. Here are the benefits of this powerful tool for executing marketing strategies and making informed business decisions.
31 Essential HubSpot Metrics to Track for Clients
How does your agency decide which HubSpot metrics to report on when there are so many to choose from? We’ll outline the most important marketing metrics to keep tabs on.
The Top 39 eCommerce KPIs That Drive Growth
Master eCommerce KPIs and learn how they tie into campaign and client performance with this practical, insightful guide. Drive growth, success, and client satisfaction.
31 Digital Marketing Analytics That Matter
An overview of the 31 most important digital marketing analytics that your agency should track to create relevant and actionable client reports & dashboards.
How to Enhance Your Measurement Strategy With GA4 Call Tracking
Setting up call tracking in Google Analytics 4 (GA4) is one way to unlock full visibility into your sales funnels. This article explore how to enhance your call tracking in GA4.
Winning Strategies to Craft a Captivating Digital Marketing Proposal
Craft captivating digital marketing proposals that win clients with our five-part format. Discover what to include and storytelling best practices.
KPI Reporting Examples to Track Client Success
Let’s face facts, some clients won’t know what a KPI is. But, educating them on what they are is worth your agency’s time. Once you explain how key performance indicators impact their overall business, they’ll better understand the value your agency is adding to their long-term success.
8 Real Estate Metrics to Monitor Performance
Explore essential real estate marketing metrics to track success, optimize strategies, and boost property sales. Learn about key insights like ROI, conversions, and more.
