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How to aggregate analytics across multiple platforms using Custom Metrics
Tired of scattered data and time-consuming reports? Learn how to use Custom Metrics to combine key client KPIs into a single view—faster, clearer, and all in one place.
Oct 18, 2025
How To Increase Agency Profits by Lowering Client Acquisition Cost
Optimize client acquisition costs for your agency with these expert tips and strategies. From identifying the right target audience to streamlining your sales process, learn how to attract high-quality clients without breaking the bank.
The Expert Guide to Crafting a Strong Value Proposition
As a digital marketing agency owner or leader, you know the challenges of standing out in a crowded marketplace–and crafting a strong agency value proposition is crucial to differentiate your agency and make potential clients sit up and take notice.
How To Write a Client Case Study (With Examples)
Learn how to write a case study for your clients that showcases your agency’s results, helping you win new business.
14 Lessons from Pop Songs To Promote Your Agency on LinkedIn
Looking for inspiration for your next LinkedIn campaign strategy, look no further than some classic pop songs.
Project vs. Retainer Pricing: Which Is Right for Your Agency?
Looking for the right pricing model for your agency? Check out this comprehensive guide on the pros and cons of project and retainer agency models. Discover the key differences between the two options and learn how to choose the best fit for your agency’s needs.
How To Use the Pyramid Principle To Improve Client Acquisition & Reduce Churn
When working with clients, it’s important to communicate effectively and showcase your agency’s value. This article explains how to use the Pyramid Principle to get key messages across, improve client acquisition, and reduce churn.
3 Tips To Create a Powerful Agency Sales Pitch Deck
Getting new clients to sign on for your agency’s services is no easy task, and that’s where a sales pitch deck comes in. In this article, we’ll show you how to craft an effective sales pitch deck that convinces prospects (and even existing clients) to choose your agency.
The Pros and Cons of Long-term Client Contracts
In this article, we’ll discuss the advantages and disadvantages of long-term client contracts so that you can make an informed decision about what’s best for your agency and for your client.
Marketing to Attorneys: How To Attract Them As Clients
Attorneys are some of the most in-demand and influential professionals. How does your agency gain more of them as clients? Follow these tips that speak to attorneys’ pain points and give them the solution they’re looking for.
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