Track where your clients show up in AI search.
Learn more about AI Tracker here
Track where your clients show up in AI search.
Learn more about AI Tracker here
Track where your clients show up in AI search.
Learn more about AI Tracker here
Track where your clients show up in AI search.
Learn more about AI Tracker here
IntegrationsMailchimp

Mailchimp Reporting Tool

The Mailchimp reporting tool provides key insights into email campaign performance. Track open rate, click-through rate, and conversions to help your clients improve their email strategies.
Automated Mailchimp Reports

Bring Mailchimp data into focus

Transform complex metrics into clear, client-friendly reports that reveal what's working and where to improve.

Monitor Performance

Track open rate, clicks, unsubscribes and more per email campaign and average overall

Explore Lists

Analyze list engagement by looking at individual subscriber behavior

Prove Your Value

Show your clients exactly how you're driving list growth and engagement over time

Optimize Campaigns

Compare open and click history for advanced optimization

Current and Historical Performance Data

Monitor Email Campaign Performance

No more digging through multiple screens to find your data! Monitor the performance of all your client's campaigns and their combined campaign metrics in a single dashboard. Review email opens, link clicks, unsubscribes, audience growth, and more at the individual and overall campaign level.

An image showing the drag-and-drop Mailchimp reporting software
Metrics Explorer

Explore All Available Mailchimp Metrics

See all the metrics you can easily add to your client reports and marketing dashboards
    • Date
    • Emails Sent
    • Human Unique Opens
    • Recipient Clicks
    • Recipients Clicks
    • Subscribers
    • Unique Opens
    Analyze the growth and engagement of your client's Mailchimp audience

    Examine Your Audience

    Analyze List Growth & Engagement

    Show your clients precisely how their subscribers are growing over time, and just how active those subscribers are. Report on open rates, click rates, and more by list as well as for your client’s audience as a whole. Track audience quality by monitoring rating across individual subscribers, lists, and audience as a whole.

    Live Mailchimp Client Dashboard

    Impress clients with "up to the minute" Mailchimp data

    Live Client Dashboard

    Clients love seeing up to the minute "open" and "click through" data on campaigns that have just been sent. But often it doesn't make sense to give them access to your actual Mailchimp account. Let them watch graphs populate in real time inside of our white labeled dashboard featuring YOUR branding.

    A screenshot of a customized email campaign report

    Custom, automated reports tailored to each client

    Customized Mailchimp Reports

    Configure automated email marketing reports with the metrics that matter most to each individual client. Craft a high level overview for certain clients, and a detailed analysis with custom commentary for others.

    A sample Mailchimp open rate chart

    No more boring bar graphs from Excel

    Gorgeous Full-color Charts & Graphs

    "Wow" your clients by breaking down their Mailchimp data into beautiful, full color charts and graphs. Our dazzling charts not only catch your client's attention, they also present information in an intuitive "at-a-glance" format.

    An example of some of the most important Mailchimp KPIs and Metrics

    Clicks, Opens, Audience Growth, and Total Revenue

    Key Mailchimp Metrics

    Craft client reports with the most critical, industry standard email marketing data points. Showcase month over month audience growth, total revenue, and measure clicks and opens at a list, individual campaign, and average overall level. Impress clients with detail down to the individual subscriber level.

    Import Mailchimp performance data and combine it with metrics from 85+ platforms and Google Sheets. Track campaign impact, channel-specific KPIs, and client goals—all from a single dashboard.

    More context. Less chaos. One complete view.

    Give clients a branded portal to track campaign results, view shared tasks, and stay aligned on progress. Custom data controls ensure they only see what matters—no confusion, no extra check-ins.

    Better collaboration starts with a centralized workspace.

    Let AI handle the heavy lifting. Surface key Mailchimp performance insights—like open rates, engagement dips, or campaign wins—without digging through data.

    Automation delivers the signal so you can focus on the strategy.

    Example of Available Marketing Integrations

    Discover the white label reporting tool trusted by 7,000+ marketing agencies.

    Use built-in tools to turn email and cross-channel metrics into interactive dashboards your clients can follow. No BI tools. No spreadsheets. Just actionable insights presented clearly.

    Smarter decisions start with smarter visuals.

    Use goal tracking, pacing widgets, and annotations to guide clients through their performance story. Whether they’re growing an audience or optimizing engagement, show exactly how it’s happening—and why it matters.

    You provide the insight. We help frame the narrative.


    Automate Mailchimp report delivery with branded templates and scheduled sends. Eliminate repetitive tasks so your team can stay focused on campaign growth, not formatting.

    Built to support agency efficiency at any size.

    Examples of marketing data visualization widgets inside the AgencyAnalytics client reporting software

    FAQs About Mailchimp Reporting for Marketing Agencies

    Still have questions about Mailchimp reporting? You’re in the right place. Get quick, actionable answers tailored to marketing agencies managing multiple clients and email campaigns.

    • Yes. AgencyAnalytics holds several accounts from the same platform under one client, and each widget points at the account you choose. Handy when a client runs two ad accounts or a few locations. Support varies by integration, and the accounts per integration guide has the list.

    • AgencyAnalytics connects to MailChimp with a username and password. Full steps are in the MailChimp connection guide.

    • AgencyAnalytics reports MailChimp campaign analytics, campaigns, list analytics, and lists, with Date, Emails Sent, Human Unique Opens, and Recipient Clicks among the fields you can place. The metrics explorer on this page lists the full set, and it's worth a scroll before you connect anything.

    • Yes. One AgencyAnalytics report holds sections from every integration connected to that client, so paid, organic, email, and call data land in the same place. If you want the view across several clients at once, that's a roll-up report.

    • Yes. AgencyAnalytics white labels the whole thing: your logo replaces ours on the login screen and on every report cover and header, your icon becomes the favicon in the client's browser tab, and your colors apply to dashboards and widgets. Reports can be served from your own domain, and it's a one-time setup.

    • Yes. AgencyAnalytics takes anything you keep in a Google Sheet straight onto a dashboard or report, and custom widgets cover the rest as a stat or a simple text or image block. You can also request an integration; agency votes decide what gets built next.

    • Yes. An AgencyAnalytics report or dashboard shared as a link opens read-only with no sign-in. Put it on a schedule if they'd rather it just turned up, or give them a portal login if they like to dig into the numbers themselves. Client and staff users are unlimited, so it costs nothing either way.

    • Usually not. Ask your client to add you as a user on their own accounts with the access AgencyAnalytics needs, then connect under your own login. If they'd rather hang onto their passwords, set them up as a Client User and they connect everything themselves.

    • Yes. Put a KPI target on the metric and AgencyAnalytics posts to your in-app notification inbox when the target is met, or when the number moves far enough to be worth a look. Set it on one client or across the whole account.

    • Yes. When an integration disconnects, AgencyAnalytics notifies every user with access to that client, in their in-app inbox. Same whether the authorization lapsed or someone changed permissions at the client's end, so you hear about it before they do.