IntegrationsSemrush

Semrush Keyword and Backlink Reports

Monitor your client’s SEO performance with Semrush keyword and backlink reporting. Drive organic growth that will delight your clients.

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A screenshot of the SEMrush integration on AgencyAnalytics

Bring Semrush metrics into focus

Transform complex metrics into clear, client-friendly reports that reveal what's working and where to improve.

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Rank Tracking

Track your clients’ Semrush keyword positions to keep tabs on where they stand

Position Trends

Spot and report on trends in your clients’ keyword ranking positions in real-time

Backlink Reporting

Monitor and manage backlink building for your clients

Advanced Metrics

Keep track of advanced metrics like Trust, Authority, and Domain Score

KEYWORD RANK TRACKER TOOL

Track Semrush Keywords and Positions

Track and report on the performance of your client’s Semrush keyword projects, including overall visibility, keyword position summaries, and position change trends. Display improved vs declined performance, as well as new vs lost keywords in a given period.

Easily showcase the impact of your agency's SEO efforts on client growth, all in one place.

Explore the SEO Report Template

Track Semrush project keywords and position trends.

Explore the SEO Report Template

Metrics Explorer

Explore All Available Semrush Metrics

See all the metrics you can easily add to your client reports and marketing dashboards

Authority Score
Backlinks
Date
Domain Score
Domains
IP Addresses
Trust Score

Track granular Semrush keyword position data

GRANULAR KEYWORD DATA

Dive Into Individual Keyword Performance

Show clients how their keywords are performing on an individual level. Display average CPC, searches, ranking metrics per keyword, and more. Get into the details and monitor metrics like visibility, traffic, and share of voice. Even report on individual keyword SERP features.

Feature-Packed Dashboards

Semrush Backlink Reporting

AgencyAnalytics' Semrush backlinks integration enhances an already feature-packed SEO dashboards by providing in-depth coverage of backlink data, including referring domains, anchors, referring IPs, indexed pages, and more.

Along with pre-made dashboards, find dozens of Semrush widgets to build fully custom dashboards and reports.

Detailed Data On All Your Links

Advanced Backlink Metrics

Use the Semrush backlinks integration to report on simple summary statistics that any client can understand, regardless of their technical expertise. There are also advanced backlink metrics, such as Trust Score and Domain Score, as well as detailed analytics for each individual link.

Colin Lewis, Director of Content

SEO Design Chicago

AgencyAnalyticssavestimeandmoneyinadditiontowowingourclientswithprofessionalreports.Insteadofspendinghoursonreportpreparation,ourteamissellingmoreandspendingproductivetimewithclients.

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Once you've integrated your Semrush projects and backlink data, provide your team and your clients with personal logins so they have 24/7 access to a live SEO dashboard. Give them round-the-clock access to their Semrush keyword tracking, backlink management, and more. Customize each user’s permissions so they only see exactly what you want them to.

Create Custom Marketing Dashboards

Build Dashboards & Reports Your Own Way With a Drag and Drop Editor

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Turn Semrush insights into fully branded dashboards and reports that reflect your agency’s professionalism. Showcase SEO growth in a format that’s easy for clients to understand and reinforces your agency's status as a trusted partner.

From colors to logos to custom domains, white labeling keeps the focus on your expertise while elevating your client experience. You bring the strategy, the platform makes sure you look good doing it.

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An example of how to white label marketing agency dashboards and client reports

Jessica Crist, Production Manager

High Five Media

IcanconfidentlysaythatAgencyAnalyticshastransformedthewayweapproachclientreportingandanalytics.Fromthemomentwemadetheswitch,weexperiencedaprofoundpositiveimpactonouragency’sefficiency,clientcommunication,andoverallperformance.

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FAQs About Semrush Reporting for Marketing Agencies

SEO reporting needs to be clear and compelling. These FAQs guide agencies on which Semrush metrics to surface, how to build powerful dashboards, automate client delivery, brand reports, and scale insights across your entire client portfolio.

Agencies focus on Semrush metrics that demonstrate both rank momentum and authority. Core KPIs include keyword position trends, visibility shifts, backlinks, referring domains, Authority Score, Trust Score, and Domain Score. These high-level Semrush metrics provide clear evidence of SEO progress and spotlight ROI drivers without burying the client in mounds of data.

Yes. AgencyAnalytics automates Semrush reporting through scheduled delivery—typically weekly or monthly reports. Agencies ensure clients receive refreshed visibility, ranking, and backlink insights without manually copying and pasting data from multiple data sources.

Creating a custom Semrush report is easy with AgencyAnalytics. Start with a Semrush report template or build from scratch using drag-and-drop widgets. Add sections for keyword visibility trends, backlink and domain authority metrics. Blend in data from other SEO reporting tools, such as Google Search Console or Google Analytics, for a unified SEO performance snapshot. Use annotations or AI reporting tools to highlight shifts in ranking and backlink growth.

Agencies apply custom branding—logo, color schemes, layouts, and custom domains—to both dashboards and scheduled reports. Whether clients view a Semrush dashboard or receive reports by email, everything reflects the agency’s brand without showing third-party tool elements. Use white label client reporting to present a polished, professional image.

Agencies set up individual client dashboards and use roll-up views to monitor collective SEO trends like average ranking and backlink volume. This approach balances account-level detail with agency-wide visibility—making it easy to manage priorities, performance, and pipelines across the entire SEO client base.

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