The top 10 AI SEO tools to streamline your strategy in 2025

If you work in SEO, 2025 has been… well, a lot. Some “experts” declared SEO dead in the water. Others branded it a rebirth. And in the midst of it all, SEO agencies were the ones navigating Google AI Overviews, chasing algorithm shifts, and doing whatever it takes to keep clients on page one.

Now that the dust has (mostly) settled, AI SEO tools are multiplying by the minute. Each one promising to do what the last one didn’t. The hard part is figuring out which promises hold up—and which fall apart the second you test them.

This guide highlights the tools worth adding to your stack so you don’t waste time chasing the rest.

What are AI SEO tools?

Think of AI SEO tools as pre-trained, overly caffeinated interns. They combine artificial intelligence with SEO analytics to speed up tasks agencies used to slog through manually, like:

• Running keyword research and clustering target keywords into usable topic groups.

• Reading search intent with a level of accuracy that’s both impressive and a little uncanny.

• Slotting into every stage of SEO—from content generation and SEO optimization to reporting.

• Wrapping up website SEO audits in minutes instead of hours.

• Serving keyword suggestions that line up with what your client’s target audience is actively searching for.

Benefits of using AI for SEO

So why should an agency full of SEO experts even bother with AI tools for SEO? Because they don’t just shave a few minutes here and there, they change the way your team works day-to-day. And spoiler: it’s for the better.

Saves your team time

SEO audit tools handle the site-wide technical checks that swallow up half a day, while AI data analytics tools spit out reports in minutes. That means less time staring at progress bars and Excel tabs, and more time spent on SEO strategy and client outreach.

We can produce more content faster with fewer overall people. I think this will open up opportunities for additional SEO strategy development.

Cory Risseeuw, Owner, Fast Forward Search

Makes keyword lists smarter

Raw search volume only gets you so far. AI keyword tracking uncovers intent, context, and connections that would otherwise stay buried in spreadsheets. With those insights, you can create content that matches exactly what your client’s target audience is searching for, not what you think they want. 

Creates content with fewer blind spots

Let’s be real, AI blog posts aren’t about to win a Pulitzer or even your group chat’s respect. But they do make pretty solid writing assistants. AI writers handle research, build out SEO-friendly briefs, and sketch rough drafts—freeing your team to shape the voice, polish the details, and deliver the final draft. 

Tracks rankings in real time

Search results shift constantly, which makes weekly updates about as useful as yesterday’s weather report. Global SEO analysis tools with AI tracking catch dips as they happen, so you see what’s shifting—and where—before your clients even ask.

Simplifies backlink analysis

Sorting valuable backlinks from the junk used to be painfully manual. Now AI can scan domain patterns in seconds, supporting link building that builds authority—without leaving you cross-eyed.

Keeps track of Google’s mood swings

Features like Google AI Overviews are rewriting what it means to rank. With SEO monitoring tools, you see how those shifts play out in search results—and make adjustments before your client’s traffic dips.

Best AI SEO tools compared

AI SEO tools all have their lane. Some handle research, others speed up execution, and a handful are decent multitaskers. Here are the ones worth paying attention to in 2025.

1. Search Atlas: Best for hands-off AI-driven SEO automation

Search Atlas takes automation seriously. Its OTTO SEO engine finds issues and can even roll out content changes after you’ve given it the green light to go live.

Features:

• OTTO pixel scans and applies fixes to meta tags, internal links, schema, and GBP posts.

• Content Genius creates blog posts, outlines, and landing pages with one-click WordPress or Shopify publishing.

• Keyword clustering and intent analysis to shape content strategies.

• Local SEO automation and LLM visibility tools track how your client appears in AI answers.

• Integrations with GSC, GA4, Shopify, and WordPress.

Pricing: Pro plans start at $199/month.

2. Frase: Best for content optimization and briefs

Frase acts like a SERP-savvy sidekick. It blends keyword research, content briefs, and an AI writer into one platform—helping teams move from search intent to publish-ready drafts faster.

Features:

• SERP analysis reveals top-ranking topics, headers, and questions.

• Content Brief Generator maps out subtopics, FAQs, and SEO optimization opportunities.

• AI writer expands outlines and generates blog posts.

• Google Search Console integration to spot ranking decay and new queries.

• Custom templates to save prompts and scale content workflows.

Pricing: Pro plans start at $115/month.

While everyone in the digital marketing industry has been focusing a lot of time on AI lately (and with good reason), our team has been hard at work redefining our internal processes to better leverage this ground-breaking technology. More specifically, we are really honing in on how we research, write, and edit SEO content for our local SEO clients. A writing tool like Frase is becoming a must have in this space for several reasons.

Austin Benoit, Founder, Search Prestige

3. Neural Text: Best for keyword clustering and AI-assisted content briefs

Neural Text leans into the planning side of SEO. It groups your client’s target keywords into clusters, builds briefs, and helps turn raw research into workable content strategies.

Features:

• Groups keywords into topic clusters using SERP data and semantic similarity.

• Builds SEO content briefs, including keyword suggestions and FAQs.

• AI writing assistant expands outlines and drafts content.

• Search Console integration pulls in live ranking info, keyword performance, and helps update briefs accordingly.

• Competitor analysis tools benchmark content opportunities.

Pricing: Pro plans start at $119/month.

4. Rankscale.ai: Best for benchmarking clients against competitors in AI results

Rankscale.ai highlights who’s winning attention in AI-generated results—tracking sentiment, competitor presence, and visibility across Google AI Overviews, ChatGPT, and Perplexity.

Features:

• Monitors client visibility across major AI search engines daily.

• Visibility Score and AI Readiness Audit show how well clients are positioned.

• Prompt-level insights on citations, mentions, and context.

• Competitor benchmarking to compare visibility and sentiment.

• Dashboards that track movement and trends over time.

Pricing: Pro plans start at $99/month.

5. Writesonic: Best for content creation and AI visibility tracking

Writesonic is built for agencies that want speed without giving up strategy. It pulls in live SEO data, tracks how clients appear in AI search engines, and cranks out the first draft so your team can focus on shaping the final voice.

Features:

• GEO tracker shows where client content appears in Google AI Overviews, ChatGPT, and other AI search engines.

• Chat-based SEO AI Agent clusters keywords, builds briefs, and suggests internal links.

• Long-form AI writer drafts articles, landing pages, or blog posts tuned for SEO and generative engine optimization.

• Real-time SEO optimizer with meta tags, readability scoring, and keyword suggestions built in.

• Multi-model support (GPT-4o, Claude, Gemini).

Pricing: AI-powered plans start at $199/month.

6. Clearscope: Best for smart, in-draft content optimization

Clearscope helps you see what’s missing before you hit publish. It grades your content live, pulls in LSI keywords, and gives you clear direction on how to stand out from the competition. 

Features:

• Live content scoring grades your draft against top-ranking pages.

• Topic and keyword research surface high-impact terms, questions, and subtopics your client’s competitors rank for.

• Content inventory and monitoring through GSC integration.

• Google Docs and WordPress integration, so optimization happens right where you write.

• Internal linking suggestions that strengthen site structure and patch content gaps.

Pricing: Plans start at $189/month.

7. Otterly.ai: Best for monitoring brand presence in AI answers

Otterly.ai focuses on one thing: showing you how clients show up in AI-generated search results. From citations to sentiment, it makes sure you know when they’re in the answer—and when they’ve been left out.

Features:

• Automatically tracks brand mentions and website citations across ChatGPT, Google AI Overviews, Gemini, Perplexity, and more.

• AI keyword research turns your client’s target terms or brands into real-world search prompts.

• Daily monitoring of AI responses for prompt-level insights and visibility trends.

• Brand Visibility Index and detailed dashboards show your client’s AI sentiment over time.

• Generative Engine Optimization (GEO) audits—SWOT analysis, citation gaps, content fits—for AI visibility strategies.

Pricing: Plans start at $29/month. 

8. Surfer SEO: Best for content optimization at scale

Surfer SEO is built for content teams that need structured, performance-driven writing workflows. It translates what’s already ranking into real-time guidance and helps large teams stay consistent.

Features:

• AI content editor with live scoring based on 500+ on-page factors (keywords, headings, structure, readability).

• SERP Analyzer breaks down why top pages rank—word count, content layout, backlink signals.

• Auto-Optimize plugs in missing topics, terms, and internal links with a click.

• Topical Map discovers content gaps and new opportunities using semantic clustering.

• Google Docs and WordPress integrations for in-draft optimization.

Pricing: Paid plans start at $79/month.

9. Link Whisper: Best for internal linking automation

Link Whisper takes internal linking off your manual checklist and turns it into a low-effort, high-impact outcome—tightening up client sites and boosting SEO with less effort.

Features:

• Auto-suggests internal links as you write, using AI to recommend contextually relevant pages.

• One-click setup for auto-linking across all your clients’ posts based on your keyword rules.

• Link Health Dashboard highlights orphaned posts, broken links, and structure gaps.

• AI-powered anchor text suggestions that read naturally and boost SEO value.

• Cross-site linking for agencies managing multiple client domains.

Pricing: Starts at $97/year for one site, with higher tiers available for multiple sites.

10. AgencyAnalytics: Best for SEO analytics, reporting, and dashboards

AgencyAnalytics is the command center agencies need. It unifies all your client data—SEO, paid, local—you name it, into branded dashboards and client-ready reports. So, instead of piecing insights together from scattered tools, you get the full picture in real time.

Features:

• SEO analytics and dashboards track rankings, backlinks, site audits, and campaign performance in real time.

• White label SEO tools and SEO report templates turn data into client-ready decks, without manual formatting.

• Built-in SEO task manager to assign and monitor work across campaigns.

• SEO competitor analysis and keyword tracking to benchmark client progress.

• Real-time data integrations with Google Analytics, Search Console, Ahrefs, Semrush, and 80+ other platforms.

• Ask AI and AI Summaries harness the power of AI to surface trends, challenges, and opportunities from client SEO data.

Pricing: Paid plans start at $59/month for up to 5 users. Try it for free and take your SEO reporting to the next level.

Best AI SEO tools: Summary

How to choose the right AI SEO tool

You’ve seen the top contenders and what they bring to the table. Now comes the tricky part: figuring out which one earns a spot in your stack. The answer usually isn’t in a demo video, it’s in the way your agency already works.

• Look for a tool that relieves your biggest headache: When content slows things down, an AI writer that handles SEO briefs, relevance scoring, and keyword integration will keep projects moving. Reporting taking up a full day? Analytical data tools that pull rank tracking, site audits, and SEO data into one view are the smarter play.

• Make sure it plays nicely with others: Tools that sync with Google Search Console, Analytics, or WordPress save hours and keep you out of copy-paste purgatory.

• Weigh cost against impact: The question isn’t “How much?” It’s “What will this free my team up to do?” Even a higher-priced monthly subscription is worth it if it helps your SEO lead handle twice as much client work.

• Plan for growth: Every new tool has a learning curve, but it’s easier to build habits now than when you’re juggling five new clients at once. Choose one that scales with your agency—not a quick fix you’ll outgrow in six months.

Can AI SEO tools really automate all SEO tasks?

Not quite—and honestly, you wouldn’t want them to. Strategy needs a human brain behind it. Even OpenAI knows that. They recently posted a content strategist role with a salary that would make most copywriters choke on their latte. If the world’s leading AI lab is willing to pay top dollar for human oversight in content, it’s a clear sign: automation has limits.

AI can help marketing agencies become more efficient and effective, it can help better understand their customer base, measure the performance of their campaigns, and deliver insights.

Anatoly Zadoroz, Director of Search, Softline Solutions

Final thoughts

There will always be another “next big” AI SEO tool waving for your attention. And sure, some sound shiny. But the win isn’t in chasing the newest, it’s in finding the one that actually lightens the load. The tool that gives your team back hours, smooths workflows, and clears space for the SEO strategy clients really pay you for.

AgencyAnalytics keeps it simple: every ranking, backlink, and report in one dashboard. Start your free trial and get back to the work that matters.