Top 11 Best White Label SEO Software for Agencies

Speaking of saving time, we’ve already done the hard part for you! Here’s our curated list of the top 11 white label SEO tools for marketing agencies, along with tips for choosing the one that’s the best fit for your agency. 

What is White Label SEO Software?

White label SEO software tools automatically combine SEO campaign data—such as keyword rankings, backlink performance, and traffic metrics—into one unified platform. These tools are designed to save agencies time by automating data collection and reporting, all while offering full customization options.

Unlike standard reports from platforms like Moz, Semrush, or Ahrefs, white label tools give you the flexibility to brand reports with your agency’s logo, colors, and unique styling, enabling you to deliver professional, polished reports that look like they were created in-house, reinforcing your agency’s credibility and expertise.

Most comprehensive SEO software platforms also support embedded data from popular auditing tools like Semrush, Ahrefs, or Screaming Frog—so you can include white label SEO audit results or a branded SEO report directly in your client dashboards using Google Sheets or embed widgets.

Bottom line–white label SEO tools combine two essential features for digital marketing agencies: the efficiency of automated technology and the professional polish of customized branding. Round out your stack with proven tools for marketing agencies to support white‑label delivery.

Read Next: How to Monitor Search Engine Rankings

How Agencies Benefit From White Label SEO Software

Here are a few key reasons why leading agencies favor white label SEO features over standardized reports from traditional SEO tools:  

• Offers Flexible Customization: Many popular SEO platforms have limited customization options, resulting in generic or impersonal reports. White label SEO tools let you tailor insights and metrics to align with client goals, spotlighting what matters and skipping irrelevant details.

• Strengthens Brand Identity: Sharing reports with your own logo and branding ensures that clients see your agency as the source of insights—not the third-party platforms you use. This reinforces your expertise, builds trust, and positions your agency as an authority rather than a reseller.

• Saves Time on Reporting: White label SEO software automates time-consuming tasks like data collection and report creation. Streamlining these processes frees up time to focus on high-value work, like strategy and client relationships.

• Delivers a Seamless Client Experience: Using a single platform creates a more cohesive client experience. It reduces client onboarding time, minimizes friction points, and provides a unified interface instead of introducing them to multiple tools.

• Minimizes Errors: Manually gathering data from multiple tools into reports is a recipe for errors. A single misplaced figure or misaligned chart may lead to confusion, undermine client trust, or even jeopardize your credibility. White label SEO tools automate data consolidation, ensuring reports are accurate and error-free while saving time. This automation also reduces the risk of technical errors during report creation and ensures your SEO work is communicated clearly in meaningful reports that clients understand at a glance.

• Fosters Scalability: For agencies managing dozens—or even hundreds—of clients, white label tools streamline workflows with automated scheduling and centralized reporting. These features make scaling your operations much more straightforward. Combined with integrated client management tools and custom white label domains, this flexibility makes it easy to manage multiple accounts while maintaining consistent brand image and color scheme across dashboards.

Working with tools or services from third parties is an excellent strategy for saving time, and allocating that time towards activities that enhance your productivity. 

Marivi Mora, Director, Viva la Ad 

The 11 Best White Label SEO Software Tools for Marketing Agencies  

The right white label SEO tool will transform how your agency communicates results and manages workflows. Whether you’re looking for a simple, user-friendly interface or advanced customization options, these tools have you covered:  

1. AgencyAnalytics — The All-in-One White Label SEO & Client Reporting Platform

When it comes to white label SEO tools, AgencyAnalytics is a favorite among marketing agencies. Designed with agencies in mind, it combines powerful reporting features with comprehensive branding capabilities, making it a productivity powerhouse for agencies managing multiple client accounts.

What Sets it Apart: AgencyAnalytics is built for agencies, large or small. It’s explicitly designed to streamline agency workflows and impress clients. AgencyAnalytics also serves as an all-in-one agency growth kit—helping marketing teams expand their service portfolio and impress clients with consistent branding that truly wow clients.

Standout Features: 

• Fully Branded Dashboards and Reports: Use your agency’s logo and colors on your reports and dashboards to deliver a seamless, professional experience. Display your own branding at every touch point you can think of, including the AgencyAnalytics mobile app.

• Advanced Customization Options: Personalize reports with drag-and-drop widgets, exact hex color codes, and customizable templates to match your agency’s style. 

• Multiple White Label Profiles: Create multiple white label profiles for different clients. This is ideal for agencies managing multiple brands.

• Full Suite of SEO Integrations: Connect with 85 tools, including Google Analytics, Moz, Ahrefs, and Semrush, to centralize SEO data in one platform.

• Integrated Marketing Insights: AgencyAnalytics isn’t just a platform for tracking SEO performance across multiple search engines. Integrate with Shopify, Facebook, and Google Ads to deliver a complete view of cross-channel campaigns.

• Custom URLs and Domains: Set up branded subdomains (e.g., clients.youragency.com) or use your own domain (e.g., youragency.agencyanalytics.app) for a fully branded client experience. 

• AI Insights and Marketing Agency Industry Benchmarks: AgencyAnalytics offers plenty of extra features to enhance the level of insights your agency provides clients. From generating AI Summaries to leveraging industry benchmarks and forecasting capabilities, this platform is a one-stop solution for SEO agencies.

Pricing: AgencyAnalytics offers a 14-day free trial, with plans starting at $59 /month. 

We don't white label many services, but AgencyAnalytics is a must-have partner. We rely on AgencyAnalytics' expertise and tools to deliver consistent, comprehensive, and verifiable results to our clients.

Jessica Gibbon, Owner, Stellaractive

2. Moz — Trusted SEO Insights and Simple White Label Reporting  

What Sets it Apart: Its combination of advanced SEO tools and customizable reporting makes it a versatile option for agencies focused on delivering data-driven results.

Standout features:

• Custom-Branded PDF Reports: Create professional reports with your agency’s branding, ensuring a polished presentation for clients. Moz’s strong backlink analysis tools integrate seamlessly into AgencyAnalytics reports, creating branded dashboards that consolidate every client’s SEO insights.

• Integrations: Works with tools like Google Analytics and Search Console to centralize key SEO data for easier reporting.

• Keyword Explorer: Provides accurate data on search volume, keyword difficulty, and organic CTR, helping agencies identify high-value opportunities.

• Site Audits: Automatically scan websites to detect technical SEO issues and generate branded reports that are client-ready.

• Domain Authority Metrics: Monitor DA changes to evaluate backlink profile strength—an essential metric for client reporting.

Pricing: Moz Pro plans start at $79 per month (billed annually), but access to branded reports is only included in higher-tier plans of $143/month (billed annually). 

Agency Tip: Access white labeled Moz reports for free with every tier of AgencyAnalytics plan! Sign up today and try it free for 14 days.

3. Semrush — Advanced SEO & Competitive Analysis With White Label Options

Semrush is a powerhouse for SEO and digital marketing, offering extensive tools for keyword tracking, competitive analysis, and content optimization. Higher-tier plans include white label reporting capabilities, enabling agencies to add their logos and customize reports.

What Sets it Apart: Semrush stands out for its unmatched SEO competitive analysis tools, helping agencies uncover opportunities and outperform rivals while supporting a wide range of SEO and digital marketing needs.

Standout Features:

• Custom-Branded Reporting: Generate white labeled reports that include your agency’s logo and branding for a professional touch.

• Integrations: Connect Semrush with Google Analytics, Google Search Console, and social media platforms for a holistic view of client performance.

• Keyword Magic Tool: Discover and analyze keywords with data on search volume, intent, and difficulty, helping agencies build effective strategies.

• White Label Website Audit Compatibility: Run an SEO or white label website audit directly in Semrush and bring the insights into AgencyAnalytics for unified, client-ready reporting.

• Competitor Analysis: Analyze competitor traffic, keywords, and backlinks to uncover opportunities and outperform rivals.

• Content Analyzer: Evaluate and optimize content strategies while creating customized performance reports for clients.

Pricing: Semrush pricing starts at $129.95 per month, but white label reporting is available only with the Business plan, which begins at $499.95 per month—making it less accessible for smaller agencies.

4. SE Ranking — Balanced Power and Simplicity for Growing Agencies

SE Ranking is a comprehensive SEO software platform that combines rank tracking, website auditing, backlink monitoring, and competitive research into one intuitive dashboard. Its white label features allow agencies to fully customize client-facing reports and portals, helping them deliver polished insights under their own brand identity.

What Sets It Apart: SE Ranking stands out for its balance of advanced features and usability. It provides everything from keyword tracking to backlink analysis, while offering white label options that make client communication effortless. The platform is ideal for agencies that need flexible reporting tools without the complexity or steep learning curve of enterprise SEO software.

Standout Features:

• White Label Reports & Dashboards: Present SEO data under your agency’s branding with custom domains, logos, and color schemes for a seamless client experience.

• Backlink & Keyword Analysis: Gain in-depth insights into your clients’ link profiles and discover keyword opportunities to improve SEO performance.

• Website Audits: Identify technical errors and on-page SEO issues with automated scans, then share results through branded audit reports.

• Competitor & SERP Analysis: Track competing domains and keyword positions across multiple search engines to uncover new ranking opportunities.

• Client Portal Access: Provide real-time access to data with custom permissions for transparency and collaboration.

Pricing: SE Ranking offers flexible plans starting at $52/month, with higher-tier Agency and Enterprise plans providing full white label capabilities and API access, which allows for seamless integration of SE Ranking keyword reports into the AgencyAnalytics platform.

5. BrightLocal — White Label SEO Software for Local Marketing Agencies

BrightLocal’s white label capabilities go beyond simple branding, allowing agencies to fully own client relationships by presenting all data, reports, and interactions under their brand.  

What Sets it Apart: BrightLocal’s focus on local SEO and ease of use make it a good fit for agencies serving small and local businesses. From optimizing Google My Business (GMB) profiles to managing citations and reviews, it’s a good option for local campaigns.

Standout features: 

• Custom Reports and Dashboards: Use pre-built templates or customized reports with your agency’s branding to highlight key metrics like local rankings, GMB insights, and citation tracking.

• Branded Profiles for Multi-Location Clients: Manage SEO for multiple client locations with branded profiles that present data in an organized, professional format.

• Google My Business Integration: Connect directly to GMB to manage client listings, monitor reviews, track rankings, and optimize profiles. 

• Custom Email Notifications: Send automated, agency-branded email updates to clients with links to white-labeled reports and dashboards, keeping your name front and center. 

• Citation Builder: Agencies can use BrightLocal’s citation builder to strengthen local SEO performance and improve client visibility across directories.

Pricing: BrightLocal plans start at $29/month (billed annually), making it an affordable option for agencies with local clients. A 14-day free trial is available to explore its features. 

6. WebCEO — Enterprise-Ready SEO Software With Deep Customization

Whether it’s keyword research, technical audits, or rank tracking, WebCEO helps agencies, resellers, and in-house teams deliver reports that match their results. 

What Sets it Apart: WebCEO is an SEO auditing tool that combines a full suite of SEO features with the flexibility to customize client communications. 

Standout Features:

• Branded Reports and Dashboards: Add your own logo, header, footer, and brand colors to create consistent, client-ready reports and live dashboards.

• Local SEO Reporting: WebCEO is a good choice for agencies focused on local SEO, offering features like citation tracking and Google My Business integration.

• Integrations With Key Tools: Sync with Google Analytics, Google Search Console, and other tools to centralize performance data. WebCEO’s enterprise plan includes collaboration features suited for large teams managing complex client environments.

• Multi-User Collaboration: Assign access to clients and team members with customizable user permissions, streamlining workflows and improving transparency.

• Social Media Metrics: Gather insights from social platforms for a more complete view of your clients’ digital marketing efforts. 

Pricing: WebCEO offers tiered plans for startups, agencies, and in-house teams. The Agency Plan starts at $83/month (billed annually) plus additional fees based on active projects, users, and rank queries. 

7. Hike SEO — Streamlined White Label SEO for Small Agencies & Freelancers

Hike SEO is designed for small agencies and freelancers seeking an easy way to deliver professional, branded SEO services. Its step-by-step guidance and robust white label features make it a good fit for those looking to simplify SEO without sacrificing quality.

What Sets it Apart: Hike SEO stands out for its intuitive interface and focus on simplicity. It helps agencies deliver professional results without the complexity of advanced tools. 

Standout features:

• Straightforward Reporting: Create clear, client-ready reports quickly with Hike’s easy-to-use report builder.

• Custom Branding Options: Add a custom logo, colors, and custom login imagery to ensure the platform reflects your agency’s brand.

• Flexible Access Rights: Control what your clients can see or edit, tailoring platform access to fit their specific needs.

Pricing: Hike’s Agency Growth plan starts at $69.99/month, making it a budget-friendly option for agencies looking to grow their service offerings. 

8. Wincher — Keyword Tracking Powerhouse With Custom White Label Reports

Wincher is a comprehensive SEO tool that excels at keyword rank tracking. It’s a solid option for agencies looking to get into the nitty-gritty of keyword exploration, share of voice analysis, and position history.

What Sets it Apart: Wincher shines as an intuitive tool for conducting SEO analysis. With white label capabilities, it’s equally well-suited for delivering polished client reports, making it a versatile solution for both analysis and reporting.

Standout features:

• White Label Reports: Replace Wincher branding with your logo to create professional, branded reports for clients and team members.

• Integrations: Connect with Google Search Console, Google Looker Studio, or use API access to build custom integrations.

• Scheduled PDF Reports: Automate client and team reporting by selecting key data points and setting your preferred delivery schedule.

• AI Content Outliner: Generate SEO-optimized content outlines with Wincher’s AI-powered tool (currently in beta).

Pricing: White label features are available with Wincher’s Standard Plan for $74/month (billed annually), which supports up to 1,000 keywords.

9. Serpstat — Versatile All-in-One SEO & PPC Platform With White Label Features

Serpstat offers SEO, PPC, and content analysis tools. Its advanced white label features and customization options make it another good choice for marketing agencies seeking to provide branded SEO services to their clients.

What Sets it Apart: Serpstat’s versatility stands out, combining SEO tools with customizable white label options to deliver a branded experience for clients while enhancing agency workflows. 

Standout Features:

• Branded Reports: Create professional reports with your agency’s logo, ensuring client presentations align with your brand identity.

• Custom Client Dashboards: Provide clients with tailored dashboards featuring real-time data and key metrics in a clean, branded interface.

• Multi-User Access: Manage workflows with customizable user permissions, allowing teams and clients to collaborate effectively under your agency’s brand.

Pricing: Serpstat plans range from $50/month for individual users to $410/month for agencies, offering scalable options for different needs.

10. SiteGuru — Client-Friendly SEO Reporting Software With Actionable Insights

SiteGuru is designed to make SEO understandable to clients with little to no knowledge of SEO. Every interface, dashboard, and report breaks down insights to help clients understand how an agency’s SEO efforts drive their businesses forward.

What Sets it Apart: SiteGuru excels at simplifying SEO without sacrificing professionalism. Its user-friendly design makes reporting accessible, while white label features keep agency brands front and center. 

Standout Features:

• Actionable Insights: SiteGuru crawls websites to identify technical and content issues, delivering a prioritized to-do list focused on what drives results.

• White Label Reports: Generate client-ready reports featuring your logo, colors, and branding for a polished presentation.

• Custom Metrics: Tailor reports to highlight specific metrics and insights that align with each client’s goals and campaigns.

Pricing: Plans with white label features start at $79 per month (billed annually), supporting 15 websites. A 14-day free trial is also available. 

11. SEOReseller — Fully Managed White Label SEO Services for Scalable Growth

SEOReseller sets itself apart by offering fully managed white label SEO services. It acts as an extension of your agency to execute SEO strategies. Unlike traditional tools, it allows agencies to outsource tasks while maintaining complete control over their branding.

What Sets it Apart: SEOReseller helps agencies expand their offerings without the overhead of additional staffing. By handling fulfillment, the platform lets you focus on client relationships and growth. All materials are white labeled, reinforcing your agency’s brand identity. 

Standout Features:

• White Label SEO Campaigns and Reports: Fully branded services and reports that align with your agency’s branding.

• Comprehensive SEO Services: Includes link building, audits, keyword tracking, and content creation executed by SEOReseller’s in-house team.

• Dedicated Project Managers: A single point of contact ensures campaigns stay on track and communication remains seamless.

• White Label Dashboard: Provides clients with branded dashboards featuring essential SEO metrics for enhanced transparency.

• Lead Generation Tools: Tools like Lead Finder and Proposal Builder help attract and convert new clients.

Pricing: Private label SEO packages start at $499/month. Pricing is wholesale, allowing agencies to add their own margins. Contact SEOReseller for detailed pricing and tailored solutions. For detailed pricing information and customized solutions, it's best to contact SEOReseller directly. 

How To Choose the Best White Label SEO Platform for Your Agency

Choosing the right white label SEO platform is more than comparing features—it’s about finding a solution that perfectly aligns with your agency’s unique needs and what your clients expect.

Here are some pointers on what you should consider before making a decision: 

Define Your Agency’s Unique Needs 

Your first step should be to define your agency’s services, client expectations, and growth goals. From there, it’s easier to determine what specific white label SEO features you need to align with your offerings. If local SEO is a significant part of your service, choose a platform offering a Google My Business integration. If technical SEO audits or backlink monitoring are your bread and butter, you’re better off shortlisting tools that are strong in those areas. Explore best local SEO reporting tools that automate multi-location rollups and client-ready summaries.

The biggest challenge when you decide to use a white label service is to find the ones that can be adapted to your processes. When we decided that we needed to hire an outsourced tool for one of our processes, we were very meticulous with our search and testing until we found the ideal one.

Marivi Mora, Director, Viva la Ad 

Consider Client Preferences 

Think from your client’s perspective. Knowing exactly what they expect to see will help you narrow down your options. What kind of data must they see to trust your work and feel confident? If clients value immediate insights, look for a platform with real-time dashboards. As for reporting frequency, some clients demand weekly updates, while others prefer monthly check-ins. Choose a platform that accommodates different delivery schedules and formats to match client preferences.

Check Integration Options

Seamless integration with the tools you already rely on is key to maximizing efficiency. Look for platforms that connect with essential tools your agency depends on. If you know you want to cover all bases and combine SEO and marketing data in one place, double-check whether the platform integrates with PPC platforms or social media tools. 

Access more than 85 marketing platform integrations with AgencyAnalytics! Combine metrics from a variety of channels to paint the full picture of your agency’s efforts. Try it free for 14 days!

Prioritize Ease of Use

A user-friendly interface saves your team time and frustration. Your white label SEO software should be intuitive enough for your team to navigate on the daily. As you research your options, check whether the platform includes training resources, onboarding support, or tutorials to help your team get started quickly. Complex tools with steep learning curves will only slow adoption (by both your team and your clients) and eat into productivity. Be sure to prioritize software that simplifies workflows right out of the gate.

Generate custom white label SEO reports in 11 seconds flat! Try out the Smart Reports feature from AgencyAnalytics–it’s free for 14 days!

Consider Scalability

Evaluate whether the software can handle increasing numbers of client accounts, larger datasets, and more complex workflows. Platforms that offer tiered pricing plans or scalable features are ideal for accommodating growth without significant upfront costs. 

Additionally, tools that support multiple white label profiles under one account are perfect for agencies managing multiple brands or diverse client needs. Choosing scalable software ensures you won’t outgrow your investment.

Test Customization Options

Choose a platform that allows full branding—logos, colors, and custom domains—for a professional client experience. Use free trials to evaluate whether dashboards and reports can be tailored to specific client needs. Do your due diligence during free trials to check whether the tool allows you to tailor features further for specific clients. 

It’s easy to white label your SEO reports with AgencyAnalytics. Add your logo and brand colors to share data from all your favorite SEO platforms, including Moz, Semrush, Ahrefs, Majestic SEO and more! Try it free for 14 days.

Evaluate Reporting and Insights

Clients don’t just want data—they want insights that inform decision-making. Look for platforms that offer customizable report templates and the ability to highlight KPIs and trends that matter to your clients. 

Automated insights are particularly valuable, as they save time and add value by turning raw numbers into actionable recommendations. The best tools present data clearly and concisely, ensuring your clients understand their campaign performance at a glance while showcasing your agency’s expertise.

Strong reporting tools also help analyze raw SEO data to uncover keyword recommendations, traffic insights, and user engagement trends across campaigns. When combined with custom reporting templates, you’ll produce meaningful, data-driven narratives that clearly show ROI.

Create SEO reporting dashboards and custom SEO reports that highlight the KPIs that matter most to your clients, all in just a few clicks. Start your AgencyAnalytics free trial today.

Look for Strong Customer Support 

Check whether the platform offers live chat, email, or phone support and whether onboarding assistance is available. Comprehensive help documentation, tutorials, or a knowledge base will make a significant difference if you encounter issues. A responsive support team will save your agency time and ensure you get the most value from the platform.

Read Online Reviews

Online reviews are a great way to understand how a platform performs in real-world scenarios. Websites like G2 and Capterra feature detailed feedback from agencies already using the tools you’re considering. These reviews provide insights into everything from ease of use to reporting capabilities and scalability.

By reading unbiased opinions, you’ll get a clearer picture of each platform’s strengths, weaknesses, and suitability for your agency’s needs. Before committing to a tool, take the time to see what other users have to say—it can save you from costly missteps. 

When you read reviews, pay attention to what other agencies or website owners say about onboarding, reporting accuracy, and platform support. Their feedback often highlights which options are easiest to scale and which generate the most consistent SEO results.

Agencies love AgencyAnalytics! With a 4.5-star rating on G2 and multiple G2 badges for excellence, our platform is one of the highest-rated reporting solutions trusted by marketing agencies. 

Key Takeaways 

White label SEO tools allow you to focus on what matters most: growing your business and driving measurable SEO success for your clients.

Among the many options available, AgencyAnalytics stands out as the only purpose-built reporting platform designed specifically for marketing agencies. With features like customizable reports, seamless integrations, and scalable pricing, it’s the ideal solution for agencies ready to save time and elevate their client experience.

From keyword recommendations and backlink analysis to client portal access and real-time dashboards, these platforms empower agencies to deliver measurable results, increase revenue, and scale with confidence.

Ready to transform the way your agency manages SEO? Start your free trial of AgencyAnalytics today and see how easy it can be to impress clients while simplifying your workflows.