Top 6 Ways to Enhance Marketing Agency Reporting With AI

When you’ve got multiple clients on your roster–all with various marketing campaigns–time is of the essence. Whether their ultimate goal is to increase brand awareness, conversions, or form signups, one thing is for sure: They want to see ROI. After all, it’s the main reason they’ve partnered with your agency. 

Delivering ROI is one part of the equation–demonstrating ROI to your clients is another. When client reporting hell week rolls around, using a marketing agency reporting tool to create automated reports will dramatically reduce time expenditure. Essentially, this makes it that much easier for clients to clearly see how your agency’s efforts are paying off.

As the only reporting tool purpose-built for marketing agencies, AgencyAnalytics offers an extensive list of features to streamline the efficiency and effectiveness of your marketing reports. And as of today, we’re excited to share two very big new features that are sure to take your client relationships to new heights.

Introducing: Ask AI and AI Summary! With these capabilities, agencies now have the option to quickly highlight client wins, ask specific questions about campaign performance, and create meaningful reporting summaries, using the time-saving power of AI. 

In this article, we’ll explore the key advantages of these AI-powered insights, along with detailed explanations and use cases.

How AI Usage Has Impacted Marketing Agencies

If it feels like the pre-AI era wasn’t too long ago, you’re right.

For context, consider that ChatGPT was first launched in 2022, meaning it's been just two years since it made a sweeping impact. 

We are at the forefront of a revolution in how we work in all industries and live our lives. This is an exciting time that should be embraced, not feared. AI can make digital marketing agencies look smarter and deliver better returns for clients than we ever have before.

Bill Hipsher,  President, Hurrdat

Marketing agencies have been at the forefront of this transformation. In fact, AI has revolutionized internal processes and even reshaped day-to-day job responsibilities. And as the findings from our last Agency Benchmarks Survey show, it’s likely here for the long haul. 

To understand its true impact, let’s take a specific example. 

Think of your Social Media Specialist. Traditionally, they would spend much of their time drafting copy and creating content calendars from scratch. Fast-forward to today: Their role likely involves using AI to generate post suggestions, determine timing schedules, and analyze results. 

Client reporting is no different. Historically, agency teams have spent hours poring over manual spreadsheets, tracking data between multiple platforms. Today, marketing reporting tools streamline the process with automated multi-platform data retrieval, clean visualizations, and seamless white labeling.

Now, with the newly introduced Ask AI and AI Summary features from AgencyAnalytics, reporting has gotten even easier.

Stuck on what’s worth highlighting? Use Ask AI to instantly pinpoint trends and identify actionable recommendations. 

Need a concise overview of a client’s campaign? Generate an AI Summary and quickly get a digestible snapshot of your client’s performance. 

With a little help from AgencyAnalytics’ AI features, your agency delivers in-depth insights, in a fraction of the time. The result? An increased value proposition, greater efficiency, and a crystal clear competitive advantage. 

6 Ways to Enhance Marketing Agency Reporting With AI

Curious about these new and shiny AI-powered features in the AgencyAnalytics platform? Here's an in-depth look at these powerful tools and how to leverage them effectively.

1. Generate Interesting and Meaningful Data Insights

Simply put, it’s your agency’s job to interpret client campaign performance and share these findings in a palatable, clear way.

For example, use Ask AI to surface answers to questions like:

This feature allows agencies to ask questions about client data, get instant data-driven answers, and offer quick (but actionable) recommendations for inclusion in your agency’s automated reports.

It’s also handy for internal use, as your staff has quick access to comprehensive data overviews in just a few clicks. This means all team members–regardless of their data expertise–can contribute meaningfully to discussions about campaign performance. It also leaves more time to focus on strategic decision-making instead of sifting through complex datasets.

More specifically, the "Tell me something interesting" prompt is useful when you're stuck or unsure about what’s worth highlighting. Use it to: 

• Generate fresh ideas and spark inspiration (e.g., overlooked trends, optimization opportunities).

• Quickly identify data patterns, highlight anomalies, and explain fluctuations in campaign performance.

• Build a relationship between key metrics and paint a holistic, cohesive marketing picture. 

2. Highlight Notable Wins to Showcase Client Success

To get the most from client reporting, your agency must have a compelling way to share campaign success stories. After all, it’s what fuels retention and demonstrates your agency’s ability to achieve results. 

Easily discover these insights by selecting the "Celebrate a Win" option in the Ask AI sidebar. You might even uncover a hidden victory or two! The more wins you find, the better—positive ROI is what keeps clients coming back for more. 

A word of reassurance: This tactic isn’t about inflating the data or exaggerating results. Instead, it’s a way to:

• Highlight meaningful wins that may have otherwise gone unnoticed.

• Emphasize the value that your marketing team is already delivering.

• Showcase clear results that build trust and foster long-term client relationships.

3. Pinpoint Performance Issues and Areas for Improvement

Here’s the thing–no client campaign is perfect. 

Even if you’ve put all the right parameters in place, there’s still a chance that something won’t go according to plan. While your agency wants to maintain a positive reputation, it’s still essential to be transparent at all times. It’s what builds client loyalty, all while exemplifying your commitment to honesty and disclosure. 

We prioritize transparency in our operations and take accountability for our actions. If challenges arise or adjustments are needed, we communicate openly with clients and work together to find solutions that align with their business goals.

Omar Muñoz, Co-Founder, REInvestor SEO

Use the "Highlight an issue" prompt to generate insights about the good, the bad, and (hopefully, not too) ugly. These findings could lead to deeper investigation, positioning your agency to address issues and take a proactive stance. 

To sum it up, this AI-powered feature comes in handy to: 

• Identify any areas for improvement (e.g., adjusting targeting configurations or using a better bidding strategy in Google Ads).

• Pinpoint any blind spots or oversights that may be difficult to spot manually.

• Provide reasonable explanations for performance dips and recommendations for future marketing strategies.

4. Identify Opportunities To Improve Client Campaigns

Whether it’s refining an SEO strategy or selecting more effective keywords, your agency must remain innovative to provide the most value. With so much data available, though, it’s not always clear what your client’s next steps should be. 

This is where the "Identify an Opportunity" prompt comes in. It produces insightful data analysis, uncovers optimization areas, and highlights realistic next steps for your clients. 

Imagine you’re managing a client with a complex Shopify campaign. They may have multiple product categories, each with its own audience segment, performance metrics, and ad strategies. Manually sorting through sales trends, conversion rates, and revenue predictions can be overwhelming.

AI streamlines this by analyzing real-time sales data, spotting revenue dips, and top-performing products. This may help your client optimize pricing, adjust their inventory, and focus on profitable marketing efforts. 

To sum it up, use this feature to:

• Uncover hidden opportunities and optimization areas across various client campaigns.

• Identify key trends and actionable insights to drive smarter, data-driven decisions.

• Streamline marketing strategy adjustments and determine ways to deliver better results. 

5. Ask AI Anything (About Your Client’s Data, That Is)

Got a question that falls outside of these predefined prompts? No problem–Ask AI. 

To get more detailed insights or specificity, type your question in the text box and see what the AgencyAdvisor has to say.

Wondering how to make the most out of this feature? Here are a couple of use cases and relevant examples.

6. Create High-Level AI Summaries for Reports and Dashboards

After you’ve created a dashboard or report, there’s one finishing touch left: A high-level data summary. It’s subtle (and may seem minor even), but it makes a world of difference. 

Think about it. Busy business owners, C-Suite executives, and managers often view this data. Realistically, they don’t always have the time or bandwidth to review their metrics in tremendous detail; it’s just a fact. 

To maximize their busy time, capture all key insights and takeaways in a concise, meaningful summary. 

We like to create personalized report summaries for each client report. It’s helpful to have the majority of the report completed and simply update the summary at the end—the perfect balance!

Ariene, Digital Media Account Director, Connections Marketing 

When you’ve got a full client roster, though, it may be exceedingly difficult to create a unique summary for every new report across the board. No need to spend too much time on it–simply use the AI Summary feature. It’s a neat way to auto-generate a meaningful snapshot of campaign performance, all with minimal effort. 

All you need to do is:

• Sign in to your AgencyAnalytics account and go to your client’s dashboard or report.

• Head to the right-hand “Add Widgets” menu and click “Objects.”

• Drag the AI Summary widget to your desired position (most often, the very top of your client’s dashboard or marketing report).

• Watch a well-crafted AI Summary populate in the text box, just like that!

Here’s another benefit of using an AI Summary–it’s helpful to upskill junior team members who are still learning the ropes. That’s because this feature analyzes data and highlights conclusions that might not be immediately obvious. 

Need to remove some text or add more context? Simply click on the three dots at the top right-hand corner of this summary widget, followed by “Edit.” 

Take Marketing Agency Reporting To The Next Level With AI-Powered Insights 

Time is money.

When you’re managing multiple deliverables and timelines, every minute counts. An automated reporting tool like AgencyAnalytics makes it easy to automate data collection, create reports, and track real-time results. 

With our new AI-powered features, agencies can count on even greater reporting efficiency. To sum it up, take advantage of:

• Ask AI: Whether you’re asking a custom question or using a predefined prompt, use this time-saving feature to produce:

  • Interesting marketing data snapshots that may not be so obvious.

  • An overview of each client’s wins and highlights.

  • Any glaring or hidden issues that could affect campaign performance. 

  • Potential opportunities to improve client results. 

  • Granular details on metrics, trends, or anything else report-related.

• AI Summaries: Instead of manually creating a data snapshot, use AI to analyze the numbers on your behalf and produce a meaningful synopsis.

Leverage AI reporting features, gain a competitive edge, and stand out from the crowd. Consolidate insights across 80+ marketing platforms–try AgencyAnalytics today, it’s free for 14 days.