A New Integration to Snapchat Ads
By the end of 2020, Snapchat is predicted to have 314 million users worldwide. It's a platform with huge potential to reach millions of people.
Today, we're bringing you a brand new integration to Snapchat Ads, so you can keep track of, and report on, your and your client's most important Snapchat Ads metrics.
Let's take a look at how to get set up with our Snapchat Ads integration, as well as what metrics you can report on.
How to Integrate Snapchat Ads
Firstly, navigate to the integrations page in your dashboard, by click the left-hand menu item. From there, simply click the Snapchat Ads logo and follow the simple steps.
Snapchat Ads Metrics
You will initially be met by a pre-made dashboard, with your important Snapchat Ads metrics displayed in different formats.
You will see:
- Impressions by date
- Impressions by campaign
- Total Impressions
- Ad spend
- Screen time
Scrolling down, you will see:
- View completion
- Video views
- Swipe up percentage
- Effective cost per swipe
- Campaign overview table
By selecting the different sections from the menu at the top of the dashboard, you can see these metrics for Campaigns, Ad Squads, and Ads.
Snapchat Ads Demographics
In the Snapchat Ads Demographics section, you can get a detailed breakdown of which market segment is mostly interacting with your Snapchat content.
To do this, select the 'Demographics' section from the menu mentioned above. In this dashboard, you can view data broken down into:
- Lifestyle Category
Get the most out of Snapchat Ads
By integrating your Snapchat Ads data with other platforms that your clients advertise on, such as Facebook Ads or Instagram Ads, you can get a true picture of how your campaigns are performing overall.
Download our Social Media Report Template below for simple set up. Better yet, automate the report to deliver to your clients at a cadence that suits them!
Written by Alex Girardi
Alex is in product marketing, pushing the great work from the engineering team out into the world. When he's not marketing, he's probably rock climbing or researching the latest eCommerce trends!