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An Upgrade to our Simpli.fi Integration

This week we're bringing you an upgrade to our Simpli.fi integration, bringing on board 7 new sections and corresponding metrics!

This upgrade will allow you to drill down deeper into your Simpli.fi data and glean some great insights that you can report back to your clients. Let's take a look at the sections and metrics that we've added!

New Simpli.fi Sections

Previously our integration contained a Campaigns section where you could see a breakdown of your advertising efforts at a campaign-level. We've drilled down even further and brought you the following sections:

  • Ads
  • Keywords
  • Geo-fences
  • Locations
  • Devices
  • Video

We've also broken down our Locations section into four further subsections:

  • Country
  • Region
  • DMA Name
  • City

New Simpli.fi Metrics

Under the Keywords, Geo-Fences, Locations, and Devices sections, we have the following metrics:

  • Behavioural CPM
  • CTR
  • Clicks
  • Contextual CPM
  • Demographic CPM
  • Geographic CPM
  • Impressions
  • Media CPM
  • Platform CPM
  • Search CPM
  • Segment CPM
  • Total Spend
  • eCPC
  • eCPM  

In our Ads section, we have:

  • Actions
  • CPA
  • CPC
  • CPM
  • CTR
  • Clicks
  • Impressions
  • Status
  • Total Spend

We also have some video-unique metrics in our Video section:

  • CTR
  • Clicks
  • Complete Rate
  • Complete Views
  • First Quartile View
  • Fullscreen
  • Impressions
  • In Banner
  • In-Stream Mid-Roll
  • In-Stream Post-Roll
  • In-Stream Pre-Roll
  • Interstitials
  • Midpoint Views
  • Mute Rate
  • Mutes
  • Pause Rate
  • Pauses
  • Resumes
  • Third Quartile Views
  • Unmutes
  • Video Starts  

Connect to Simpli.fi

As this is an upgrade to our current integration, you may already have this connected to your account! If so, you will see the new sections and metrics automatically appear.

If not, the connection process is as simple as ever. Navigate to Integrations in the left-hand menu, select Simpl.fi, and follow the easy steps!

Featured Engineer

It's been a massive overhaul for our Simpli.fi integration, as we took inspiration and feedback from you as to what extra sections and metrics you needed to take your reporting to the next level.

It wouldn't have been possible without Rob Myers from our Engineering team, who worked on this integration upgrade!

From Cape Breton Island in Canada, Rob enjoys all things outdoors any time of year, and in his free time can be found snowshoeing, hiking, cycling, or hanging out on the beach!

Written by Alex Girardi

Alex is in product marketing, pushing the great work from the engineering team out into the world. When he's not marketing, he's probably rock climbing or researching the latest eCommerce trends!